University of Suffolk: Amazon Leadership & Professional Development

This report examines the role of leadership within Amazon, focusing on Jeff Bezos' leadership style and its influence on the company's culture and employee development. It highlights Bezos' unique approach to decision-making, emphasis on innovation, and promotion of employee autonomy. The analysis identifies transformational leadership as the primary style, contributing to Amazon's customer-oriented approach and overall success. The report also touches upon external factors, promotional activities, talent acquisition strategies, and the acceptance of failure as a learning opportunity within the organization. Concluding that Amazon's leadership style fosters employee retention and a customer-centric culture.

PERSONAL AND
PROFESSIONAL
DEVELOPMENT.

Contents
 INTRODUCTION 3
 TASK 3
 Role of leadership in Amazon 3
 Theory of leadership- 5
 CONCLUSION 5
 REFERENCES 6


INTRODUCTION
Leadership is a process of social influence, which maximizes the efforts of
others, towards the achievement of a goal. Leadership stems from social
influence, not authority or power. This report contains issues such as role
of leadership and theories of leadership (Ramia and et.al., 2016).
.

Role of leadership in Amazon
Concise-
The CEO that is Jeff Bezos has made his own rules and works on the
basis of his own style. Changes are made by him so that level of
productivity and innovation in the company can be maximized. For
instance in any meetings of the company power point presentations are
not allowed it is because they work with a different approach which
states that if there are no presentations then the members in the team and
employees present in the meeting will come up with new ways and ideas.

Continued..
Decision Making-
The leadership of Amazon is led by Jeff Bezos and it is a bit different as
they provide their employees with the autonomy which means that they
are allowed to take decisions of their own project on their own without
any restrictions. They believe that if teams are made with more
employees then they will tend to engage in conflicts that is why they
keep things clear and this way employees develop their path of career on
their own (Vetere and Stratton, 2016) .

Continued..
External Factors-
Company analyzes the external environment constantly so that all the
measures which can affect the business of the company can be assessed.
This way they will be able to assess any opportunity that is in their way.
The focus of the company is on improving the aspect of artificial
intelligence and explores more to it.

Continued..
Promotional Activities-
Jeff Bezos invests a lot in the area of promotion activities because they
want to keep up with the level of competition. Other than this leader of
the company also looks after internal activities of promotion which is to
promote the employees on the basis of their performance and efforts
made by them.

Continued..
Approach and tie up only with the best-
Company believes that there reason of success is leadership and that is
because it is the CEO of the company who has made the culture of the
company. They look out for people who have skills and talent for the job
so that they can help the company to achieve their goals and objectives.
They have employed many people on the basis of this approach and
make them the head of their department because of their performance.

Continued..
Embrace Failure-
The CEO of the company believes that employees must come
ahead and accept their mistakes so that with the help of guidance
of other members of the team they can make things right. They
will be given full assistance so that they do not lose their
confidence and learn to deal with their problems. They are given
instruction with the task assigned to them which states that it is
necessary to evaluate the level of involvement of risk and on the
basis of that strategies needs to be formed so that chances of
failure are less (Kroll and Dussias, 2017) .

Continued..
Patience-
One of the things that Amazon lists in their success is patience because
when Bezos started this business everyone was not friendly with the idea
of buying things online (Hildebrand, 2018).
Putting the customer first-
Jeff Bezos always put the customer first because the culture of the
company is customer oriented. They are known for providing the best
experience to customers.

Vision-
All the employees of the company are guided on the basis of vision so
that they work on the basis of it. The logo of the company is A to Z
which means customers can find anything from A to Z and this is what
they are guide to work on.

Theory of leadership
On the basis of the assessment the characteristics of Jeff Bezos states that
the style of leadership followed by him is transformational leadership.
Company believes that this style is one of the crucial reasons that they
are able to attain their position in the market. It is because of this that
they have keep up with their duties for customers and responsibilities for
suppliers. The more effectively it is used more they will be able to evolve
their team and other employees so that they can work with their full
efforts and achieve more (Gorbunova and Sabirova, 2017). There are
different measures through which leaders are qualified under different
category and on the basis of analysis Bezos has been classified in the
category of this style.