Leadership Dynamics in Amazon: Exploring Roles and Leadership Theories

This report examines the role of leadership in Amazon's success, focusing on the leadership theories implemented by CEO Jeff Bezos, particularly transformational leadership. It highlights Amazon's emphasis on quick decision-making through small autonomous teams, promotional activities, partnering with top talent, embracing failure as a learning opportunity, and prioritizing customer service. The report also discusses the importance of a clear vision and the autonomy given to employees, contributing to the company's low turnover rate. Ultimately, the report concludes that Amazon's success is attributed to its strategic leadership approach and the effective implementation of these strategies, alongside a commitment to working with the best teams.

Personal and Professional
Development

Contents
INTRODUCTION
TASK 1
Role of leadership in Amazon
Theory of leadership
CONCLUSION
REFERENCES

INTRODUCTION
Personal and Professional development is
the process through which the
organization and individual engage in the
process of learning to meet the challenges
and desire goal.
This report contains information such as
role of leadership in the success of the
company and theory of leadership.

Role of leadership in Amazon
Concise-
The CEO of the company works according
to his own state of mind and they have their
own rule that in the meetings of the
company there will be no more power point
presentations as they believe that it stops
the creativity of others.

Continued..
Quick decision making-
 Amazon puts less members into a team as they give autonomy to everyone
and putting large no of people in one team will only create more confusion
and chaos and that will disrupt the efficiency of the task.
 Less no of people will achieve growth fast as compared to teams who have
large no of people.

Continued..
Promotional activities-
Amazon conducts these activities time to
time so that no one feels that they are left
behind or there work is overlooked.
 Leaders of the company assess the
performance of everybody by assigning
them a task and puts them a head of the
division which tells who is eligible for
promotion.

Continued..
Approach and tie up only with the best-
 Amazon states that there is a reason why the company is successful and that
is because they recruit and tie up with people who are best and their
knowledge can help the company to move forward.
 For instance company’s design and fashion department president was
working with Ralph Lauren as their global president before.

Continued..
Embrace failure-
The CEO of the company believes that employees must not hide
their failures instead they need to learn from that.
There are some instructions given by the company to their
employees in order to deal with the risk.
Their instructions state that they need to invest in those risk which
are calculated so that if the outcome is negative it can be handled.

Continued..
Patience-
The ideology and the concept that the
leaders of the company had was
futuristic at time and no one then was
comfortable with it.

Cont..
Putting always customer first-
Amazon is known for providing
best quality of service to their
customers and that is because
they have always put the
customer as a priority.

Continued..
Vision-
All the employees of company are
explained the vision so that they can have a
clear path of what they need to achieve and
what they need to work for.

Continued..
Autonomy-
It is clear that the way Amazon gives autonomy their employees no
other company does.
This is also one of the reasons that has helped the company to
maintain its rate of turnover..

Theory of leadership
According to the attributes of the CEO of the company that is Jeff
Bezos possesses it can be easily determined that the style of
leadership followed or implemented by him is transformational
leadership.
Company believes that it is because of this style that they are able to
achieve success in the market and maintain the relationship with their
customers as well as their suppliers

Cont..
 Leaders play the role of communicators, they are responsible for exchange
of information among all employees.
 They inform top management about the needs of employees and inform
workers about expectation of higher authorities.

CONCLUSION
From the above studies it has been summarized that the strategies
used by Jeff Bezos and the implementation of it on the right time is
the reason they have gained there position today.
The success of the company relies on the right set of leadership used
in the company. Also working up with the best teams has helped
them to earn this mark.

REFERENCES
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personal and professional development needs of educational
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Lim, H.A., 2018. Service-Learning: Implications for the academic,
personal, and professional development of criminal justice
Majors. Journal of Criminal Justice Education, 29(2), pp.237-248.
Bennett-Levy, J., 2019. Why therapists should walk the talk: The
theoretical and empirical case for personal practice in therapist
training and professional development. Journal of behavior therapy
and experimental psychiatry, 62, pp.133-145.

Continued..
Trorey, G. and Cullingford, C., 2017. Professional development and
institutional needs. Routledge.
Dias, P.C. and Cadime, I., 2016. Effects of personal and professional
factors on teachers’ attitudes towards inclusion in
preschool. European Journal of Special Needs Education, 31(1),
pp.111-123.
Agarwal, G. and Lake, M., 2016. Personal transition to the
profession: A novel longitudinal professional development and
wellness medical student curriculum. Academic Psychiatry, 40(1),
pp.105-108.