Fundamentals of Leadership: Analyzing Amazon's Leadership (BS105)

This report provides a comprehensive analysis of Amazon's leadership, focusing primarily on the participative leadership style employed by the company. The introduction sets the stage by defining fundamental leadership concepts and highlighting Amazon's position as a leading e-commerce and technology company. Part A delves into the specifics of Amazon's leadership, evaluating its characteristics, and exploring how it encourages collaboration and employee involvement. The evaluation includes discussion on how the leadership style can be changed and improved, and potential challenges to leadership implementation. Part B shifts the focus to alternative leadership styles, including transformational and contingency leadership, considering their relevance in the contemporary business environment. The report analyzes how Amazon could benefit from these alternative approaches, particularly in terms of fostering innovation and adapting to a dynamic global market. The conclusion summarizes the key findings, emphasizing the importance of adaptable leadership strategies for sustained business success.

Fundamentals of
Leadership

Table of Content
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Introduction to company ............................................................................................................3
Summary of style, characteristics and type of leader..................................................................4
Leadership style evaluation including ways to change style and approach ...............................4
Blocking this leader from making changes.................................................................................5
PART B ...........................................................................................................................................5
Alternative styles of leadership...................................................................................................5
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8

INTRODUCTION
Fundamentals of leadership can be understood as research area, and practical skill
encompassing ability of individuals, teams within various departments in organization for
productive best results. Amazon is one of the best multinational technology company which
focuses on e-commerce services, cloud computing and posses strong competitive brand
goodwill. In first part of report leadership style adopted by leader will be discussed based on
aspects, including change style, approach and detailed evaluation with summary analysis. The
study in part second will be analysing alternative leadership style where contemporary and
global aspects of the business have high influence as modern trends.
PART A
Introduction to company
Amazon is one of the best e-commerce company having wide range of products and
services, catering to large customers’ demands within competitive business industry. The brand
has been promisingly growing with serving high premium quality services to all customers
around globe. Company leader brings forward wide range of innovative professional skills varied
growth efficacy horizons for employees, by encouraging attitude and participative leadership
style. Amazon aims to serve the best products, services catering to competitive business
preferences and for expansion toward untapped market horizons for strengthened brand image

Summary of style, characteristics and type of leader
Amazon leader works with participative leadership style where there is strong interactive
working culture within company where it encourages collaboration, diversity within
departments. Participative leadership adopted by Jeff Bezos Leader at Amazon can be
understood as one of the best style, which opens up about working collaboration among team
mates. There is more vivid scale involvement among employees as transparency of decisions
also generates motivation, enhanced morale and competitive performance metrics. Amazon
leader uses participative leader within company for creating actionable inviting work growth
culture, also to evolve towards new decisions for keeping up with competent performance
aspects (How to Be an Effective Leader: 8 Styles of Leadership. 2020). It refers to decision
making style that gives strong power and encouraging attitude to gives subordinates keen
motivation for empowering wider operative goals. Participative leadership style generates wider
collaborative work culture for employees, morale enhancement and strength within ideas.
Leadership style evaluation including ways to change style and approach
Participative leadership evaluation enables us to evaluate that inner working goals are
aligned with responsibilities among employees, by training them in effective motivating work
culture. Amazon by using participative style of leadership will be able to perform more
innovatively within services for all customers in dynamic business world, generate strength for
long term goodwill. Free flow of ideas by regular brainstorming sessions and interactive
meetings, ideally work as one of the key strength for fuelling innovation in work culture. By
using participative leadership style Amazon can reach up to new potentialities in leadership
approaches. This can be in detail analysed as one of the most dynamic evolving approach for
generating wider productive business growth in competitive business world, by which morale of
employees gets positive boost. Participative leadership also lowers turnover rate among
departments, where leadership style persuasively generates best competitive performances in
varied domains (Gemmed. and Lee, 2020).
Amazon will be able to expand on aspects of creative business efficacy by generating
larger collaboration among employees, motivating dynamic culture for competent performance
horizons. Participative leadership has strong varied imperative growth demand towards new
quest operational scenarios, which raises competencies effectively and also stable workforce
growth. It affects leadership aspects of participative work culture among workplace, on which it

generates profound motivating work culture for strengthened workforce. Leaders at Amazon by
productively expanding new participative work culture will be able to generate competencies in
employees. Functionally it has aim for keeping up with consistent work performance efficacy
horizons for delivering new innovation, raise technical development for keeping up with
consistent work growth (9 Leadership Styles with Their Characteristics, Pros & Cons. 2021).
Blocking this leader from making changes
Corporate business leaders often face blockages in leadership implementation within
longer time run where factors of these blockages, can be analysed based on consistent functional
growth. There are varied aspects which block leader from making changes within usage of
participative leadership where it comes with some disadvantages also, which needs to be
analysed further. Participative leadership is often lengthy procedure for leadership as it involves
wide range of training scenarios which may reduce quality of services, also impact coordination.
to break down. Possibility of chaos is there within departments often as many times' complexity
of decisions need to be tacked with larger advanced leadership style. Dynamic evolving business
world bring forward varied specific pace for strengthening new competent aspects, where
Amazon aims to evolve on wider competitive industry (Fries, Kammerlander and Leitterstorf,
2020). There is also blockage of demand to reach on new leadership aspects as implementation
of participative style also brings investments effectively to grow.
Blockages need to be removed by company leaders throughimplemention ofpractical
diversity of thoughts, corporate strength and vision oriented domains towards potentialities.
Amazon for reaching competitive benchmarks have to imperatively head towards new
performance horizons, and keenly bringon varied targets at frame for competent scale growth.
PART B
Alternative styles of leadership
With globally transforming contemporary and global aspects of business world there are
often consistent aspects, surging within new styles of leaderships theories in modern trending
business world. Globally new trends in leadership aspects are shaping business workforce
competitively where accountability needs to be consistently monitored, along with continuous
learning potentialities. Alternative new leadership style brings on surging pace for
acknowledging new business horizons actively, imperatively growing towards new potentialities

actively. Learning skills among employees need to be trained further for keeping up with
consistent varied growth for enriching new scale synergies, higher informative growth in longer
term. Amazon leaders with competitive scenarios coming in has further scope to implement new
strategies of leadership which are as follows (Drewniak, Drewniak and Posadzinska, 2020). Transformational leadership: This theory of leadership works with strong coordination
among teams for building transformative work strategies creatively, developing vision
oriented goals. Transformational leadership executes change within committee members
among working scenarios, where integral dynamic growth is in built. Also,
transformational leadership demands corporate varied efficacy implemented within
fundamental longer time run. Amazon stakeholders such as senior managers, CEO and
majority of shareholders will be able to yield on transformative work culture by keenly
evolving Advantages of this theory can be analysed as it treats employees with competent
performance growth operative scenarios, pertaining towards coaching and encouragement
for dynamic change. Disadvantages of this theory however, is based on aspects where it
requires leaders to go through wide range of time taking procedures for training
employees. It may demand wider investments also whose impact is uncertainly differing
within business performance aspects, on which leaders have to keep consistent
monitoring. Transformation leadership holds new trends within competent business
performance aspects where new skills horizons prepare employees to be potently trained.
(Khan, M. A., Ismail, F. B., and Alghazali, 2020).
 Contingency leadership: This theory of leadership brings forward the best aspects of
contingent leadership skills for bringing on wider scale operative performance scenarios.
Contingency leadership brings in competent innovative business domains under practical
working horizons, where dynamic business world often brings varied range of threats.
Amazon as one of the widely growing brand in e-commerce industry has been
competitively expanding towards new vision oriented leadership, for building successful
change in company operations. It enables leaders to take best decisions as situations
demand in competitive business world, where it emphasizes importance of leader to be
dynamically evolving. (AK kaya, 2020). Advantages of contingency leadership are based
on effective decision making skills which motivates employees to be informative within
new changes. Also it helps company structure and planning of information decision

systems to be variedly effective in longer time. Disadvantages are it brings complex
culture here it makes practical implementation complex for company to adopt, and also
leaders need to prioritize responsibilities variably.
From the above discussed leadership styles Amazon by adopting transformational
leadership style will be able to develop stringent innovation among working operations
dynamically. There is also promising growth generated when leader has potentialities to develop
change transformation ally among teams in various departments effectively. Amazon as one of
the top e -commerce company aims to keep workforce diversely skilled, trained in varied skills
and also competently active. Transformational leadership fundamentals enable to form corporate
strength in vision oriented domains, functionally generate long term decisions diversely fielding
in. Stakeholders such as senior managers, CEO and customers are often looking forwards to
innovative business domains, functional varied growth imperatively towards new vision oriented
targets. By implementing transformational leadership Amazon will be able to generate wider
scale competent place within performances demanding skills for corporate strengthened
functionality. (The 14 Leadership Principles that Drive Amazon. 2017).
CONCLUSION
The report has concluded detailed analysis with in depth focus on leadership skill used by
Amazon where participative leadership is found to be actively used at company in present.
Report has concluded in detail participative leadership having wide range of collaborating work
culture, corporate ideas connective business performance domains. Further research has
concluded new leadership approaches such as transformative leadership style and contingency
leadership to be widely imperative. Study further concluded Amazon by adopting transformation
leadership approach will be potentially enhancing business performance by leading change
actively.

REFRENCES
Books and Journals
AK kaya, B., 2020. Review of leadership styles in perspective of dynamic capabilities: An
empirical research on managers in manufacturing firms. Onetime Balmier Derigs.
18(36). pp.389-407.
Drewniak, R., Drewniak, Z. and Posadzinska, I., 2020. Leadership styles and employee
expectations. European Research Studies. 23. pp.398-411.
Fries, A., Kammerlander, N. and Leitterstorf, M., 2020. Leadership Styles and Leadership
Behaviors in Family Firms: A Systematic Literature Review. Journal of Family
Business Strategy, p.100374.
Gemeda, H. K. and Lee, J., 2020. Leadership styles, work engagement and outcomes among
information and communications technology professionals: A cross-national
study. Heliyon. 6(4). p.e03699.
Khan, M. A., Ismail, F. B.,and Alghazali, B., 2020. The interplay of leadership styles,
innovative work behavior, organizational culture, and organizational citizenship
behavior. SAGE Open. 10(1). p.2158244019898264.
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9 Leadership Styles With Their Characteristics, Pros & Cons. 2021. [Online]. Available Through
: <https://blog.vantagecircle.com/leadership-styles/>
How to Be an Effective Leader: 8 Styles of Leadership. 2020. [Online]. Available
Through :<https://www.masterclass.com/articles/how-to-be-an-effective-leader>
The 14 Leadership Principles that Drive Amazon. 2017. [Online]. Available Through :
<https://customerthink.com/the-14-leadership-principles-that-drive-amazon/>