This report delves into the leadership style of Jeff Bezos and its impact on Amazon's success. It examines Bezos's dynamic leadership, emphasizing his role in fostering innovation, technical advancements, and a strong organizational culture within the company. The report highlights how Bezos's charismatic leadership has contributed to Amazon's high-quality products, customer satisfaction, and global presence. It explores his focus on employee empowerment, technical skills, and the cultivation of a synergistic work environment. The conclusion summarizes the key factors of Bezos's leadership, emphasizing his vision, passion, and rational approach in empowering Amazon's workforce, supported by references from various academic sources on leadership and business growth.