This report provides a detailed strategic analysis of Amazon's operations in Malaysia. It begins with an introduction to strategic management and an overview of Amazon's business. The report then delves into a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors influencing Amazon's operations in Malaysia. An industry life cycle analysis places Amazon within the e-commerce industry, followed by a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. A competitor analysis evaluates Amazon's position relative to key rivals in the Malaysian market. The report also discusses Amazon's mission and vision statements, strategic capabilities, and potential growth strategies. The report concludes with an evaluation of the resource implications of the recommendations made.
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