Management and Operations: Analysis of Amazon's Strategies

This report provides an overview of management and operations, focusing on how organizations can achieve efficiency and maximize profit. It delves into key approaches to operational management, including Total Quality Management (TQM), Six Sigma, and Supply Chain Management (SCM), and their impact on business objectives. The report uses Amazon as a case study, analyzing how the company implements these approaches. It discusses the roles of leaders and managers in defining and implementing operational strategies, highlighting the importance of product selection, planning, cost control, and organizational structure. The report concludes by summarizing the impact of internal factors and operational approaches on Amazon's success. The document explores how Amazon utilizes 5S approach to achieve standardized working environment.

MANAGEMENT
OPERATIONS

TABLE OF CONTENT
 INTRODUCTION
 ACTIVITY 2
 CONCLUSION
 REFERENCES

INTRODUCTION
 Management and operations is the administration of business practices that can
support an organisation in creating a highest level of efficiency that is possible in
the firm. It is mainly concerned with converting labour and material into goods and
services as efficient as possible in order to maximise profit.
 It will also highlight different theories and model of approach that support
organisation in achieving objectives. Further, study focuses on key approaches to
operation management and the role that leaders and managers play

Key approaches to Operation Management and the roles of
leaders and managers
Operation management refers to all those activities or procedures that smooth en
the process of production, manufacturing, logistics, procurement and sales &
distribution.
 Key approaches that strengthen the quality and credibility of concerned and
related bodies/departments are as follows-
 Total Quality Management
 Six Sigma
 Supply Chain Management

CONT..
Leaders and Managers play significant
roles in defining appropriate approach
to the organization through various
strategic plans, analysis and
researches. The key roles of leaders
and managers in operations
management are-

CONT..
 TQM is a common approach to operational
management in any organization, focuses
upon all the possible parameters of
functional areas of an organization.
 This approach is adopted by Amazon to
conduct each and every process of
management smoothly.

CONT..
 Six Sigma is the best known approach to operation as well as quality with three principles-
DMAC, DMADV, DFSS which involve the method of Defining, Measuring, Analysing,
Controlling, Verifying, Designing and Optimizing the processes of the manufacturing and
delivering the services to its consumers.
 Amazon uses an authentic yet flexible approach of operation as well as quality management to
increase its customer satisfaction. It uses Six Sigma approach for improving its operational
management system with the help of the expertise manpower and executives.
 Supply Chain Management at any organization has to be effective and free from any kind of
faults to achieve desired customer services and satisfaction. It must include proper allocation
of resources with selecting the most appropriate channel for the logistics, distributions and
related primary and secondary services

CONT..
5S approach of Operational Management is the most
simplified yet easy method/approach to achieve a
standardised working environment by eliminating the
materials that are no longer productive and useful for the
organization.
Amazon being a huge provider of services adopt 5 S

Importance and value of operations management in achieving
business objectives
 The operational management is the important part of
the Amazon company. They play main role to achieve
aim and targets and make the projects successfully.
Operational management is responsible for the process
of create goods.
 They also manage all planning, controlling and
organise operational things, managing. Mainly
operational management aim is that deliver their
product on time

CONT..
 Product selection : operational management of
Amazon works that choose good quality of
product for the success their organisation and
Whenever they select poor quality of product
then company has affected Therefore it is the
main work to choose product quality according
to range. They help to achieve the business
objective.
 Planning and organizing : there are main part
of the management that make the proper

CONT..
 Cost control : to achieve business goal Amazon needs cost controlling
management and only operational management do that work. Not only amazon
but also every company need that control their product cost.
 Operational managers helps to reduce cost of the product and assure the quality
of product.
 It will help to increase companies profit. Managers make the planning and
strategy for reduce the cost and now many techniques are available to help
control the cost. Through cost control company earn more profit and achieving
business goals.

CONCLUSION
 From, the above study it has been summarised that Amazon have been impacted
by the internal factor like organisation structure, physical resources, human
resources and others.
 They have made use of operational approaches like total quality management
and six sigma which has supported the firm in enhancing the quality of goods
and services they are selling. Company has also applied situational leadership in
order to gain efficiency.