Digital Marketing Report: Amazon's Social Media Marketing and Analysis
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AI Summary
This report provides a comprehensive analysis of Amazon's digital marketing strategies. It begins by identifying the importance of Facebook and Twitter for marketing, detailing how Amazon can leverage these platforms to promote products and engage with customers. The report then outlines the core stages of a social media marketing strategy, including target identification, learning from past experiences, analyzing customer needs, determining marketing activities, and budget allocation. It also explores the synergy between social media and traditional marketing methods, emphasizing how both can reinforce Amazon's marketing efforts. Furthermore, the report delves into the opportunities presented by the mobile market for retailers and the role of content marketing in attracting customers and building relationships, including relevant laws and regulations. The report concludes by summarizing the key findings and recommendations for Amazon's digital marketing approach.

Digital Marketing
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Table of Content
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Identification of Facebook and Twitter for marketing................................................................3
Identification of core stages of the social media marketing strategy and explanation of the aims
of each stages...............................................................................................................................5
Social media and traditional marketing can reinforce the marketing strategy of amazon...........6
PART 2............................................................................................................................................7
Opportunities by the mobile market for the retailers with their impacts.....................................7
PART 3............................................................................................................................................9
The role of Content Marketing and examine how it can be used to attract customers and build
relationship..................................................................................................................................9
Laws which are considered by an organisation for content marketing.....................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Identification of Facebook and Twitter for marketing................................................................3
Identification of core stages of the social media marketing strategy and explanation of the aims
of each stages...............................................................................................................................5
Social media and traditional marketing can reinforce the marketing strategy of amazon...........6
PART 2............................................................................................................................................7
Opportunities by the mobile market for the retailers with their impacts.....................................7
PART 3............................................................................................................................................9
The role of Content Marketing and examine how it can be used to attract customers and build
relationship..................................................................................................................................9
Laws which are considered by an organisation for content marketing.....................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Digital marketing help companies to promote their promote at wider level in order to
improve their sale and attract large number of customers (Scully and et. al., 2012). Through this
concept organization can enhance their performance and increase their profit margin as well. It is
fastest trading platform which is helpful for them to sale their goods and services. Digital
marketing is done with the help of internet which is used by lots of people. Organizations can
promote their products on Facebook and twitter which is used by most of people. The present
report is based on Amazon which is the largest online trading platform. Through which people
can order online and purchase lots of things and get them at home. Managers and leaders are
responsible to frame social media marketing strategies and plan in order to attract large number
of customers and improve their performance as well in international marketing. These strategies
are companies to sale their goods and services and increase their profit margin as well. With the
help of social media platform organizations can directly communicate with customers and
resolve their conflicts.
PART 1
Identification of Facebook and Twitter for marketing
Every organization needs to maintain their relationship with their customers in order to
improve their performance and attract large number of customers as well. They needs to
introduce their goods and services on social media platform which can able to improve their
profit margin (Järvinen and Karjaluoto, 2015). Amazon can take help of Facebook and twitter for
promote their products in international market. With the help of this technique people can easily
get knowledge about their goods and also purchase them online without any physical efforts.
With the help these platform companies can directly communicate with their targeted audience
and able to resolve their problems as well. In this modern world, lots of people use Facebook and
twitter and easily get attached with the company. In order to introduce products firm needs to
create a web page and upload their latest picture and videos. They have to attract large number of
customers and improve their performance as well. Digital marketing help companies to develop
their business and improve their work quality as well. Mobile and content marketing are also
help them to improve their profit margin and revenue as well. Lots of people are connected with
them through these platform and easily get knowledge about them which is beneficial for them.
Digital marketing help companies to promote their promote at wider level in order to
improve their sale and attract large number of customers (Scully and et. al., 2012). Through this
concept organization can enhance their performance and increase their profit margin as well. It is
fastest trading platform which is helpful for them to sale their goods and services. Digital
marketing is done with the help of internet which is used by lots of people. Organizations can
promote their products on Facebook and twitter which is used by most of people. The present
report is based on Amazon which is the largest online trading platform. Through which people
can order online and purchase lots of things and get them at home. Managers and leaders are
responsible to frame social media marketing strategies and plan in order to attract large number
of customers and improve their performance as well in international marketing. These strategies
are companies to sale their goods and services and increase their profit margin as well. With the
help of social media platform organizations can directly communicate with customers and
resolve their conflicts.
PART 1
Identification of Facebook and Twitter for marketing
Every organization needs to maintain their relationship with their customers in order to
improve their performance and attract large number of customers as well. They needs to
introduce their goods and services on social media platform which can able to improve their
profit margin (Järvinen and Karjaluoto, 2015). Amazon can take help of Facebook and twitter for
promote their products in international market. With the help of this technique people can easily
get knowledge about their goods and also purchase them online without any physical efforts.
With the help these platform companies can directly communicate with their targeted audience
and able to resolve their problems as well. In this modern world, lots of people use Facebook and
twitter and easily get attached with the company. In order to introduce products firm needs to
create a web page and upload their latest picture and videos. They have to attract large number of
customers and improve their performance as well. Digital marketing help companies to develop
their business and improve their work quality as well. Mobile and content marketing are also
help them to improve their profit margin and revenue as well. Lots of people are connected with
them through these platform and easily get knowledge about them which is beneficial for them.
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Through this step companies are to able to easily attain their long term as well as short term
goals and objectives. Further, it is the perfect way to aware people about their product and
services. Thus, amazon is the largest trading platform which can sale its goods and services in all
over the world. People can attract towards this platform.
Facebook marketing- This is the commonly used social media which is used by most of
the people. On this site, firstly organization needs to create a web page then upload their latest
picture and videos. They can get large number of likes on them and also lots of people share
them as well which is beneficial for them (Montgomery and et. al., 2012). Organizations can
share information about their products and services with their targeted audience and aware them
about their products. Through this channel they can connect with lots of people and attract them
as well. With the help of this social media platform companies can attain their long term as well
as short term objectives and goals. Organization can easily introduce their goods and services
with the help of this platform. Further, it is the effective tool which is help them to improve their
performance in international market. In modern era, lots of people are use Facebook and get
easily aware about products of company. They have to provide better quality of goods and
services to their targeted audience. Through this they can increase their level revenue margin and
improve work quality as well. Every company needs to maintain relationship with their
customers and attract them as well. Also they need to communicate with their targeted audience
and try to resolve their problem and solve their conflicts as well.
Twitter marketing- Most of the people are use twitter in order to receive knowledge and
latest information about goods and services of company. Amazon needs to create their web page
and update their latest picture and videos. Managers and leaders are responsible to frame some
plans and strategies in order to done marketing on this site and try to implement them according
to the requirement of company. Amazon needs to tweet whatever they wants to convey message
towards their customer (Levy and Gvili, 2015). Through this marketing concept organizations
are to attain their set of target in timely and efficient manner. They have to create their web page
then upload their latest information. Twitter is use by most of the people which is beneficial for
companies to improve their performance in international market. Also they can share their views
and ideas with their consumers and attract them as well. Amazon have to provide best quality of
goods and services to people and at reasonable prices which is easily affordable by them.
Amazon have to this site in order to promote their products at a wider level. With the help of
goals and objectives. Further, it is the perfect way to aware people about their product and
services. Thus, amazon is the largest trading platform which can sale its goods and services in all
over the world. People can attract towards this platform.
Facebook marketing- This is the commonly used social media which is used by most of
the people. On this site, firstly organization needs to create a web page then upload their latest
picture and videos. They can get large number of likes on them and also lots of people share
them as well which is beneficial for them (Montgomery and et. al., 2012). Organizations can
share information about their products and services with their targeted audience and aware them
about their products. Through this channel they can connect with lots of people and attract them
as well. With the help of this social media platform companies can attain their long term as well
as short term objectives and goals. Organization can easily introduce their goods and services
with the help of this platform. Further, it is the effective tool which is help them to improve their
performance in international market. In modern era, lots of people are use Facebook and get
easily aware about products of company. They have to provide better quality of goods and
services to their targeted audience. Through this they can increase their level revenue margin and
improve work quality as well. Every company needs to maintain relationship with their
customers and attract them as well. Also they need to communicate with their targeted audience
and try to resolve their problem and solve their conflicts as well.
Twitter marketing- Most of the people are use twitter in order to receive knowledge and
latest information about goods and services of company. Amazon needs to create their web page
and update their latest picture and videos. Managers and leaders are responsible to frame some
plans and strategies in order to done marketing on this site and try to implement them according
to the requirement of company. Amazon needs to tweet whatever they wants to convey message
towards their customer (Levy and Gvili, 2015). Through this marketing concept organizations
are to attain their set of target in timely and efficient manner. They have to create their web page
then upload their latest information. Twitter is use by most of the people which is beneficial for
companies to improve their performance in international market. Also they can share their views
and ideas with their consumers and attract them as well. Amazon have to provide best quality of
goods and services to people and at reasonable prices which is easily affordable by them.
Amazon have to this site in order to promote their products at a wider level. With the help of
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this social media platform companies can promote their goods and attract large number of people
as well. Also sale of company is increase and improve their work quality as well. Members of
amazon company needs to tweet their latest views and share them with people. So that, in against
they receive comments from their consumers. They have to resolve problem of their customers
and provide best possible solution to them. It is fastest targeting platform which can easily share
their views (Leppäniemi and et. al., 2010). Digital marketing is the modern way to promote their
goods and services and provides a fine advantage to companies. They can easily reach to their
targeting customer and improve their performance as well.
Identification of core stages of the social media marketing strategy and explanation of the aims
of each stages
Social media marketing is a process of marketing of products and services via social
media mediums e.g. Facebook, Twitter, Whatsapp etc. These are the modern medium of
marketing which is effective for the companies to increase their market share. As the company is
facing huge market rivalries so it is essential for them to use modern market techniques. It is
essential for the Amazon to use effective social media marketing strategy which can help them to
improve their business and increase their business revenues and profits. A marketing strategy is
here which can help them to increase their business in the over all UK to reduce their market
rivalries. This social media marketing strategy has some core stages which are here;
TARGET: It is essential for the company to make particular target by which they can
develop marketing activities. As they are working in the UK so it is essential for them to develop
marketing activities which can increase their market share in the market. Many of the
supermarket companies are working in the online retailer so this can help them to improve their
marketing (Mackey and Liang, 2013). This stage is having it's focus to develop their marketing
activities, products and services as per the requirement of the targeted audiences. So in the first
they have to make an objective to set their mission and vision accordingly.
LEARNING FROM PAST: As the company is working in the online retail sector so it
is essential or the company to use their past learning to implement a better marketing strategy in
the UK. It can help them to reduce the risks form the marketing strategies and it can help them to
improve their growth in the target market. So it is essential or them to analyse their marketing
strategies which the had used in the UK and rectify it for the present marketings. In this they
have to use their past time marketing activities which had developed in to the market on the same
as well. Also sale of company is increase and improve their work quality as well. Members of
amazon company needs to tweet their latest views and share them with people. So that, in against
they receive comments from their consumers. They have to resolve problem of their customers
and provide best possible solution to them. It is fastest targeting platform which can easily share
their views (Leppäniemi and et. al., 2010). Digital marketing is the modern way to promote their
goods and services and provides a fine advantage to companies. They can easily reach to their
targeting customer and improve their performance as well.
Identification of core stages of the social media marketing strategy and explanation of the aims
of each stages
Social media marketing is a process of marketing of products and services via social
media mediums e.g. Facebook, Twitter, Whatsapp etc. These are the modern medium of
marketing which is effective for the companies to increase their market share. As the company is
facing huge market rivalries so it is essential for them to use modern market techniques. It is
essential for the Amazon to use effective social media marketing strategy which can help them to
improve their business and increase their business revenues and profits. A marketing strategy is
here which can help them to increase their business in the over all UK to reduce their market
rivalries. This social media marketing strategy has some core stages which are here;
TARGET: It is essential for the company to make particular target by which they can
develop marketing activities. As they are working in the UK so it is essential for them to develop
marketing activities which can increase their market share in the market. Many of the
supermarket companies are working in the online retailer so this can help them to improve their
marketing (Mackey and Liang, 2013). This stage is having it's focus to develop their marketing
activities, products and services as per the requirement of the targeted audiences. So in the first
they have to make an objective to set their mission and vision accordingly.
LEARNING FROM PAST: As the company is working in the online retail sector so it
is essential or the company to use their past learning to implement a better marketing strategy in
the UK. It can help them to reduce the risks form the marketing strategies and it can help them to
improve their growth in the target market. So it is essential or them to analyse their marketing
strategies which the had used in the UK and rectify it for the present marketings. In this they
have to use their past time marketing activities which had developed in to the market on the same

season e.g. they have to analyse those marketing activities which had developed in to the month
of the December to find out the errors in it to implement a marketing strategy in to the same
month. This stage is having an aim to reduce the errors which has they done in their past. By
which they can improve their marketing activities as compare to the recent marketing activities.
ANALYSE THE NEEDS OF THE TARGET CUSTOMERS: It an essential element
of the marketing strategy to analyse the needs, demands and expectations of the targeted market.
It can help them to implement an effective marketing strategy which has a potential to make a
positive impact on the target market (Chaffey, 2010). As they are targeting on the market of the
UK so it is essential for them to analyse the customer's expectations so they can take customers
feedbacks to improve their marketing activities, products and services accordingly. This stage is
having a target to improve and increase the effectiveness of the marketing strategies as per the
customer's expectations.
DETERMINE THE TYEPS OFMARKEING ACTIVITIES: In this stage they have
to determine types of marketing activities by which they can improve their follower in to the
social media accounts. This stage can help them to use effectively social media marketing to
increase their active listeners on the Facebook pages and Twitter account.
ALLOCATION OF BUDGET: It is essential for the company to allocate their marketing
budget in to the marketing activities and other factors which is essential for them to make
marketing activities. By this they can make effective marketing as per the needs of the company,
so in the first they have to set their target and then divide their marketing budget. It could be
based on the last year marketing budget which can help them to allocate properly in the essential
factors (Royle and Laing, 2014). By this they can use their budget effectively and it can decrease
the risk of misuse of the financial resources.
Social media and traditional marketing can reinforce the marketing strategy of amazon
Social media marketing is a latest trend and technique of the marketing and most of the
companies are using this marketing medium to increase their brand image and as well as the grip
on their target market. Most of the customers are available on the social media platforms like
Facebook and Twitter by which the Amazon can communicate with their target market to
increase the number of customers. Facebook is leading social media platform which provides a
huge potential for the Amazon to improve the number of customers.
of the December to find out the errors in it to implement a marketing strategy in to the same
month. This stage is having an aim to reduce the errors which has they done in their past. By
which they can improve their marketing activities as compare to the recent marketing activities.
ANALYSE THE NEEDS OF THE TARGET CUSTOMERS: It an essential element
of the marketing strategy to analyse the needs, demands and expectations of the targeted market.
It can help them to implement an effective marketing strategy which has a potential to make a
positive impact on the target market (Chaffey, 2010). As they are targeting on the market of the
UK so it is essential for them to analyse the customer's expectations so they can take customers
feedbacks to improve their marketing activities, products and services accordingly. This stage is
having a target to improve and increase the effectiveness of the marketing strategies as per the
customer's expectations.
DETERMINE THE TYEPS OFMARKEING ACTIVITIES: In this stage they have
to determine types of marketing activities by which they can improve their follower in to the
social media accounts. This stage can help them to use effectively social media marketing to
increase their active listeners on the Facebook pages and Twitter account.
ALLOCATION OF BUDGET: It is essential for the company to allocate their marketing
budget in to the marketing activities and other factors which is essential for them to make
marketing activities. By this they can make effective marketing as per the needs of the company,
so in the first they have to set their target and then divide their marketing budget. It could be
based on the last year marketing budget which can help them to allocate properly in the essential
factors (Royle and Laing, 2014). By this they can use their budget effectively and it can decrease
the risk of misuse of the financial resources.
Social media and traditional marketing can reinforce the marketing strategy of amazon
Social media marketing is a latest trend and technique of the marketing and most of the
companies are using this marketing medium to increase their brand image and as well as the grip
on their target market. Most of the customers are available on the social media platforms like
Facebook and Twitter by which the Amazon can communicate with their target market to
increase the number of customers. Facebook is leading social media platform which provides a
huge potential for the Amazon to improve the number of customers.
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Traditional tools of marketing e.g. newspaper, magazines are also can be useful for the
company to make a communication with those customers which does not use social media sites.
So it can provide a medium to promote the company name, products and services in to the public
domain. So it is essential for the company to use the print media for their advertisements and
promotions of the products and services.
So the above presented both medium can help to the company to improve their marketing
activities, as well as it can help to the company to improve their customers database which are
using social media and which are interested in to the magazines and news paper. Use of both
media channel can increase the number of people in the UK which are affected by the marketing
activities (Smith, 2011). Social media marketing can be an effective medium to communicate
with the customers and resolve their issues which they are facing and they are faced in the
products and services. On the other side print media can provide database of those customers
which are not connected with them on the social media. So in a concluded way these both media
channel has a potential to improve their marketing strategy in the UK.
PART 2
Opportunities by the mobile market for the retailers with their impacts
In this modern world online environment is the best platform for any new business setup.
It helps to many small retailers in their business establishment. Many firms and companies
provide platform for these small retailers for their business setup like they produce goods from
them and sale them in the global market which helps these firms in earning profits well as also
helps these small vendors in their business and in their growth also(Jobber and Ellis-Chadwick,
2012).
The expansion of internet made a platform for setting up a business to the inline retailers.
These online retailers collaborate with many companies and help them in selling their product
through online. This is treated as the one of the suitable method for business expansion point of
view. This helps in making the business all around the globe not to the specific place.
These companies are now able to sale their product all around the world not even to a
single place. Their shops are not be stable at one place and now they are earning more and more
profit with the help of these online retailers. This modern growth make a platform where buying
and selling are not be limited to one place. Now exchange activity is taking place all around the
company to make a communication with those customers which does not use social media sites.
So it can provide a medium to promote the company name, products and services in to the public
domain. So it is essential for the company to use the print media for their advertisements and
promotions of the products and services.
So the above presented both medium can help to the company to improve their marketing
activities, as well as it can help to the company to improve their customers database which are
using social media and which are interested in to the magazines and news paper. Use of both
media channel can increase the number of people in the UK which are affected by the marketing
activities (Smith, 2011). Social media marketing can be an effective medium to communicate
with the customers and resolve their issues which they are facing and they are faced in the
products and services. On the other side print media can provide database of those customers
which are not connected with them on the social media. So in a concluded way these both media
channel has a potential to improve their marketing strategy in the UK.
PART 2
Opportunities by the mobile market for the retailers with their impacts
In this modern world online environment is the best platform for any new business setup.
It helps to many small retailers in their business establishment. Many firms and companies
provide platform for these small retailers for their business setup like they produce goods from
them and sale them in the global market which helps these firms in earning profits well as also
helps these small vendors in their business and in their growth also(Jobber and Ellis-Chadwick,
2012).
The expansion of internet made a platform for setting up a business to the inline retailers.
These online retailers collaborate with many companies and help them in selling their product
through online. This is treated as the one of the suitable method for business expansion point of
view. This helps in making the business all around the globe not to the specific place.
These companies are now able to sale their product all around the world not even to a
single place. Their shops are not be stable at one place and now they are earning more and more
profit with the help of these online retailers. This modern growth make a platform where buying
and selling are not be limited to one place. Now exchange activity is taking place all around the
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world. Companies start providing quality products with the vast number of range products(Frick,
2010).
Amazon is considered as the leading mobile marketing or online retailer. It helps in
selling of large number of products in the whole world without restricted by any barrier.
Company helps in removing the barriers of boundaries and helps in the growth of many firms.
They help in creating many opportunities for the large number of firms who are not able to
introduce their product in the market. This opportunity helps them in their growth, increasing
profit and make their product available to every one.
These online retail stores can only done their work just because of getting an platform
which is mobile environment. Internet help in setting up the company and also help in making
the every range of products to the vast number of consumers. This mobile environment help to
amazon for getting large number of opportunities. Such opportunities which are beneficial for
these organisations are as follow:
1. It helps in getting large number of customers from all over the world which means
company have to produce such type of products which have some value towards their
customers(Edelman, 2010).
2. It also helps in achieving target number of customers which further leads in increasing
their profitability.
3. They promotes the innovation of new products which help to the firms for better
achievement of targets as well as for gaining vast number of buyers.
4. They can now trade from one place to other country easily without getting panic.
5. These online retailers also helps in creating the platform for many small ventures and
large ventures. They now sale their goods in the global market without so much
interruption.
These are some of the opportunities which are generally provided by the mobile
environment to the online retailers. These online retailers work as an intermediate between the
firm and the end consumers of goods.
Mobile device is the best medium through which this online marketing can be done
without so much burden and headache. Excess through mobile is the best source and medium
which helps in making this online marketing easy. According to a survey there are almost 80%
people in the whole world who are using mobile for online shopping. All these things are getting
2010).
Amazon is considered as the leading mobile marketing or online retailer. It helps in
selling of large number of products in the whole world without restricted by any barrier.
Company helps in removing the barriers of boundaries and helps in the growth of many firms.
They help in creating many opportunities for the large number of firms who are not able to
introduce their product in the market. This opportunity helps them in their growth, increasing
profit and make their product available to every one.
These online retail stores can only done their work just because of getting an platform
which is mobile environment. Internet help in setting up the company and also help in making
the every range of products to the vast number of consumers. This mobile environment help to
amazon for getting large number of opportunities. Such opportunities which are beneficial for
these organisations are as follow:
1. It helps in getting large number of customers from all over the world which means
company have to produce such type of products which have some value towards their
customers(Edelman, 2010).
2. It also helps in achieving target number of customers which further leads in increasing
their profitability.
3. They promotes the innovation of new products which help to the firms for better
achievement of targets as well as for gaining vast number of buyers.
4. They can now trade from one place to other country easily without getting panic.
5. These online retailers also helps in creating the platform for many small ventures and
large ventures. They now sale their goods in the global market without so much
interruption.
These are some of the opportunities which are generally provided by the mobile
environment to the online retailers. These online retailers work as an intermediate between the
firm and the end consumers of goods.
Mobile device is the best medium through which this online marketing can be done
without so much burden and headache. Excess through mobile is the best source and medium
which helps in making this online marketing easy. According to a survey there are almost 80%
people in the whole world who are using mobile for online shopping. All these things are getting

done because of the internet. People use internet and this make the shopping easier and
compatible for each and every group of person. That's why mobile devices are used for this
purpose and making the online marketing successful(Tiag and Veríssimo, 2014).
The craze of internet is spreading day by day which results in the success of internet and
mobile environment. Now people are getting attracted towards their. This made a vast impact on
the marketing communication decision making. Managers of amazon are taking the decision on
which they highly focused on their promotional activity.
Marketing communication is the process through which company wants to convey their
message to the target number of customers. Hence, in this modern world, internet
communication is the main source which helps in the exchange of the information to the target
number of consumers. Managers are now adopting this modern technique of communication
where they can easily communicate with their target number of clients who want to give
feedback about the products and their quality. Different messages are conveying through various
medium(Taken Smith, 2012).
So managers should have to take such decisions which are helpful for this
communication process where they can choose internet as a medium which helps them in
conveying their important information to the customers which helps in getting them aware about
their new products. This process helps in getting the information with the help of conducting
different marketing communication programmes. With the help of this programme they gather
the data and analyse that data and at the last they stored such data for their benefit. This data
make them easy to get to know about the customer and their demand and needs also.
The basic impact of by using this marketing communication decision is that such
decisions are based on that data which company gather directly from their consumers with the
help of mobile device or by conducting survey. Its impact over on the business is positive and
acceptable for every one.
PART 3
The role of Content Marketing and examine how it can be used to attract customers and build
relationship
Content marketing is an approach that is used by the organization so that they can
provide relevant, valuable information to their users. It is a marketing strategy in which company
compatible for each and every group of person. That's why mobile devices are used for this
purpose and making the online marketing successful(Tiag and Veríssimo, 2014).
The craze of internet is spreading day by day which results in the success of internet and
mobile environment. Now people are getting attracted towards their. This made a vast impact on
the marketing communication decision making. Managers of amazon are taking the decision on
which they highly focused on their promotional activity.
Marketing communication is the process through which company wants to convey their
message to the target number of customers. Hence, in this modern world, internet
communication is the main source which helps in the exchange of the information to the target
number of consumers. Managers are now adopting this modern technique of communication
where they can easily communicate with their target number of clients who want to give
feedback about the products and their quality. Different messages are conveying through various
medium(Taken Smith, 2012).
So managers should have to take such decisions which are helpful for this
communication process where they can choose internet as a medium which helps them in
conveying their important information to the customers which helps in getting them aware about
their new products. This process helps in getting the information with the help of conducting
different marketing communication programmes. With the help of this programme they gather
the data and analyse that data and at the last they stored such data for their benefit. This data
make them easy to get to know about the customer and their demand and needs also.
The basic impact of by using this marketing communication decision is that such
decisions are based on that data which company gather directly from their consumers with the
help of mobile device or by conducting survey. Its impact over on the business is positive and
acceptable for every one.
PART 3
The role of Content Marketing and examine how it can be used to attract customers and build
relationship
Content marketing is an approach that is used by the organization so that they can
provide relevant, valuable information to their users. It is a marketing strategy in which company
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share some content and material through some online blogs, videos, social media. Through this
information, Amazon can improve their brand image and position in the market. Along with this,
firm will be able to reach to the large number of audience so that their communication gap can be
reduced with the customers (Chaffey and Ellis-Chadwick, 2010). The entity can create a strong
base of consumers and that will lead towards the success at the marketplace. Brand awareness
among all the people can be increased so service users will be able to know about the features
and benefits of the products.
Amazon can use social networking sites, online advertisements and search engine
optimization in order to attract more customers to their services. Along with this, company can
post some blogs and videos in gallery section of their website so that people get attracted and
they can buy the products. In order to gain the confidence of the people, an enterprise has to
share some information over the internet so that the overall satisfaction level of the customers
can be increased. Content marketing can be used in an efficient manner such as:
Create relevant content for their customers: The Company has to provide some relevant
information to their end users (Chaffey, Smith and Smith, 2012). For this, manager has to
conduct a survey in the market so that they can identify the needs of the people and
provide them information as per their need.
SEO and targeting keywords: Through search engine optimization and key words, an
enterprise will be able to target their customers in an efficient manner. On the basis of
these keywords, they can search the related link and through this companies will be able
to attract number of readers to their website. Along with this, an enterprise will be able to
improve their image in front of their service users.
Encouraging sharing: Companies have to share more effective and relevant data on their
website so through this they will be able to get the effective readers. They can also
encourage them to share their data on the social networking sites so that they can attract
more potential users towards their services.
Keep current customers: Through the content marketing, an organization can attract new
potential users and retain the existing customers. So, in this manner they will be able to
improve their relations with their end user. The manager has to provide some services to
their customers via online media so that their problems can be resolved in an efficient
manner.
information, Amazon can improve their brand image and position in the market. Along with this,
firm will be able to reach to the large number of audience so that their communication gap can be
reduced with the customers (Chaffey and Ellis-Chadwick, 2010). The entity can create a strong
base of consumers and that will lead towards the success at the marketplace. Brand awareness
among all the people can be increased so service users will be able to know about the features
and benefits of the products.
Amazon can use social networking sites, online advertisements and search engine
optimization in order to attract more customers to their services. Along with this, company can
post some blogs and videos in gallery section of their website so that people get attracted and
they can buy the products. In order to gain the confidence of the people, an enterprise has to
share some information over the internet so that the overall satisfaction level of the customers
can be increased. Content marketing can be used in an efficient manner such as:
Create relevant content for their customers: The Company has to provide some relevant
information to their end users (Chaffey, Smith and Smith, 2012). For this, manager has to
conduct a survey in the market so that they can identify the needs of the people and
provide them information as per their need.
SEO and targeting keywords: Through search engine optimization and key words, an
enterprise will be able to target their customers in an efficient manner. On the basis of
these keywords, they can search the related link and through this companies will be able
to attract number of readers to their website. Along with this, an enterprise will be able to
improve their image in front of their service users.
Encouraging sharing: Companies have to share more effective and relevant data on their
website so through this they will be able to get the effective readers. They can also
encourage them to share their data on the social networking sites so that they can attract
more potential users towards their services.
Keep current customers: Through the content marketing, an organization can attract new
potential users and retain the existing customers. So, in this manner they will be able to
improve their relations with their end user. The manager has to provide some services to
their customers via online media so that their problems can be resolved in an efficient
manner.
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So, in this manner the firm will be able to attract number of customers towards their
services and along with this manager can analyze the reviews and comment of the people over
the particular content (Ryan, 2016). Through this, they will be able to improve their services as
per the requirement of the people so that their relationship can be improved with their customers.
Laws which are considered by an organisation for content marketing
When Amazon uses content marketing in order to attract the customers towards their
services then they have to follow some of the laws so that their overall performance can be
improved in an efficient manner. Through this, they can ensure the smooth functioning at their
workplace and they will be able to perform their operation in an ethical manner. Some of these
laws are:
Data protection act, 2008: This act is made by the state government so that customer’s
data can be protected. This law stated that when companies store the data of the people then they
have to use that information in an efficient manner (Inn, 2016). For this, they have to use some
of the software and store the data in a safe place so that no unauthorized user will be able to
access the data. Along with this, they have to fulfill the demands of their consumers as promised
by the manager.
Authenticity: When manager select the content then that should be appropriate so that
they can attract customers towards their services. Along with this, through these kinds of
information people will be able to know about the relevant data for the products so that their
overall performance can be enhanced in an efficient manner. The company should maintain their
brand image in the market by sharing the data over the online sites.
Brand image: When company posts any blog over their site then they have to maintain
their image in the market so that their overall growth can be enhanced and they will be able to
achieve success in the market. The content should be effective so that customers get attracted to
the services of Amazon.
So, they have to follow some of the strategies at their workplace so that their overall
performance can be improved (Wertime and Fenwick, 2011). Along with this, there are approx
88% of marketers who are using content marketing at their workplace so that they can
communicate with their customers effectively. It is more popular than traditional marketing as
services and along with this manager can analyze the reviews and comment of the people over
the particular content (Ryan, 2016). Through this, they will be able to improve their services as
per the requirement of the people so that their relationship can be improved with their customers.
Laws which are considered by an organisation for content marketing
When Amazon uses content marketing in order to attract the customers towards their
services then they have to follow some of the laws so that their overall performance can be
improved in an efficient manner. Through this, they can ensure the smooth functioning at their
workplace and they will be able to perform their operation in an ethical manner. Some of these
laws are:
Data protection act, 2008: This act is made by the state government so that customer’s
data can be protected. This law stated that when companies store the data of the people then they
have to use that information in an efficient manner (Inn, 2016). For this, they have to use some
of the software and store the data in a safe place so that no unauthorized user will be able to
access the data. Along with this, they have to fulfill the demands of their consumers as promised
by the manager.
Authenticity: When manager select the content then that should be appropriate so that
they can attract customers towards their services. Along with this, through these kinds of
information people will be able to know about the relevant data for the products so that their
overall performance can be enhanced in an efficient manner. The company should maintain their
brand image in the market by sharing the data over the online sites.
Brand image: When company posts any blog over their site then they have to maintain
their image in the market so that their overall growth can be enhanced and they will be able to
achieve success in the market. The content should be effective so that customers get attracted to
the services of Amazon.
So, they have to follow some of the strategies at their workplace so that their overall
performance can be improved (Wertime and Fenwick, 2011). Along with this, there are approx
88% of marketers who are using content marketing at their workplace so that they can
communicate with their customers effectively. It is more popular than traditional marketing as

through this they can attract many people and their brand image can be improved. Along with
this, it is cost effective approach as through this they can reduce their overall expenses.
There are some of the advantages of the content marketing that can be ensured when all laws
and acts are followed by the organization. Through this, an enterprise will be able to increase
their visibility among all the people and they can make their unique identify so that their overall
performance can be improved. The company can build loyalty and trust with their potential and
existing customers so that they can create a strong base of people. They can open a
communication medium through which they can communicate with their consumers and their
overall performance can be improved.
CONCLUSION
It is conclude from the above report that strategy formulation is mandatory for every
business because it helps in making the product effective and efficient. Modern world is based on
internet and digital marketing is a best source which helps in making product available to each
and every group of person. It is also summarised that Facebook and other social networking sites
are also useful in making the product promotion of a online retailer. Managers have to use
effective strategy in which they can consider social networking sites for this purpose. This
strategy also helps in making the better relationship with customers. Along with that all the
opportunities by the mobile and internet are also included that how they affect business. Hence,
it can be said that for any online retailer internet expansion is compulsory.
this, it is cost effective approach as through this they can reduce their overall expenses.
There are some of the advantages of the content marketing that can be ensured when all laws
and acts are followed by the organization. Through this, an enterprise will be able to increase
their visibility among all the people and they can make their unique identify so that their overall
performance can be improved. The company can build loyalty and trust with their potential and
existing customers so that they can create a strong base of people. They can open a
communication medium through which they can communicate with their consumers and their
overall performance can be improved.
CONCLUSION
It is conclude from the above report that strategy formulation is mandatory for every
business because it helps in making the product effective and efficient. Modern world is based on
internet and digital marketing is a best source which helps in making product available to each
and every group of person. It is also summarised that Facebook and other social networking sites
are also useful in making the product promotion of a online retailer. Managers have to use
effective strategy in which they can consider social networking sites for this purpose. This
strategy also helps in making the better relationship with customers. Along with that all the
opportunities by the mobile and internet are also included that how they affect business. Hence,
it can be said that for any online retailer internet expansion is compulsory.
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