Amazon's Digital Marketing Principles and Growth Engines Report

This report provides an in-depth analysis of Amazon's digital marketing strategies, examining its core principles, and growth engines. The introduction offers a brief overview of Amazon's foundation, products, and business model. The report then delves into the digital marketing principles employed by Amazon, including content capital, simplicity, customer connection, consistency, and nurturing relationships. Furthermore, it explores Amazon's current marketing strategies, particularly focusing on advertising formats and promotional efforts. The analysis extends to various growth engines applicable to Amazon's marketing approach, such as paid, viral, and sticky engines, offering insights into their potential. The report concludes with recommendations based on the analysis, offering a comprehensive understanding of Amazon's digital marketing landscape.

Digital Business

 Introduction
 Digital marketing principles
 Amazon's marketing strategy
 Different “growth engines” which could be used by Amazon with consideration to its marketing
strategy
 Conclusion/ Recommendations
 References
Table of content

Digital marketing campaign can be defined as an effective online marketing effort that an online or offline
business organisation, takes into consideration to promote themselves or the products and services offered
by them. In present context, a company particularly takes into consideration of social media platforms
that consists with ample number of marketing contests, content marketing, pay-per-click campaigns and
so on.
Introduction

 Founder of the Amazon – Jeff Bezos
 Founded in the year of – 1994
 Headquarter is at – Seattle, Washington, and Arlington, Virginia, United States
Some of the details about Amazon, is presented
underneath

Amazon, which is an online business organisation consists with different range of product lines like music
CDs, books, DVDs, software, videotapes, consumer electronics, apparel, baby products, gourmet food,
beauty products, health, personal-care items and groceries, industrial & scientific supplies, jewellery,
kitchen items, lawn and garden items, watches, sporting goods, musical instruments, automotive items,
tools, toys and games.
Products and Services of Amazon

Amazon's growth and business model evolution
At present, every single month more than 197
million people gets connected with Amazon,
through visiting the website or using online
applications of Amazon. Away with this, just 1.3
million active seller customers do stays within the
market, where Amazon is specifically looks to
enhance the number, which has been presented.

There are number of digital marketing principles, which can be utilised by Amazon and these are:
 Content Capital : In present time, it is said that internet is freely available for the individuals where
mass content present for Amazon which can be effectively utilised by them to enhance the digital
marketing strategies.
 Simplicity = Efficiency : Keeping simple the whole campaign could be considered as something, that
may help a business organisation like Amazon to keep the campaign much more effective and efficient
in nature.
Digital marketing principles

 The Customer Connection : It is required by Amazon to keep itself sure, in regards to making sure the
digital marketing campaigns targeting the targeted individuals.
 Consistency is Key : Consistency, is said to be one of the crucial approach, which may help Amazon in
sustaining within the market for a longer period of time. Away with this, it is also said that for
Amazon, it is needed to keep every single situation much more capable enough, which may aid
Amazon in reaching to new heights.
Continue…

 Nurture Existing Relationships : Repeat sales are where it’s at. It has become vital for Amazon to get
that customer to commit to buying once, so stand a good chance of getting them to buy again.
Continue…

In present time, the company's marketing strategy is to enhance the advertising formats along with it to
make the promotions, which aid in endorsing the brands as this could effectively enclosed with number of
products and services. Including this, advertisement of this company I.e. Amazon is usually subject to a
fee (Paid). Considering the different range of formats, it can be said that advertising takes place directly
on Amazon or other websites or platforms (On- and Off-Amazon, respectively).
Amazon's marketing strategy

There are number of growth engines, which can be utilised are Paid, Viral Engine, Sticky Engine and so
on, and other sorts of growth engines will be required by Amazon, which can be utilised, which may aid
in sustaining within the market for a longer period of time.
Different “growth engines” which could be used by
Amazon with consideration to its marketing strategy

There are number of growth engines, which can be utilised are Paid, Viral Engine, Sticky Engine and so
on, and other sorts of growth engines will be required by Amazon, which can be utilised, which may aid
in sustaining within the market for a longer period of time.
Conclusion/ Recommendations

 Sousa, M. J. and Rocha, Á., 2019. Skills for disruptive digital business. Journal of Business
Research. 94. pp.257-263.
 Senyo, P. K., Liu, K. and Effah, J., 2019. Digital business ecosystem: Literature review and a
framework for future research. International Journal of Information Management. 47. pp.52-64.
 Vendrell‐Herrero, F. and et. al., 2018. Digital business models: Taxonomy and future research
References

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