Assessment 2: Amazon Prime Air Social Media Campaign and Funding

This report provides an in-depth analysis of Amazon's Prime Air service, a pioneering initiative in the e-commerce industry spearheaded by Jeff Bezos. The report delves into the core of Amazon's customer-centric approach and its continuous investment in research and development, highlighting the innovative features of Prime Air, such as the 30-minute delivery service facilitated by advanced drone technology. The report examines the strategic implications of this service, including its potential to bridge the gap between physical and online retail experiences. Furthermore, it explores the technical aspects of the drone technology, including the use of multi-rotor Miniature Unmanned Air Vehicles (Miniature UAVs), and the operational framework of the service, which involves segmented delivery processes and autonomous drone operations. The report also discusses the infrastructure requirements, including the need for helipads, and the company's plans for launching a fully functional service. Finally, the report analyzes the social media campaign and project funding design, offering insights into the marketing strategies and financial aspects of this groundbreaking service. The report is based on the assignment brief which required the creation of a social media campaign and funding design for the project. The report is a comprehensive overview of the Amazon Prime Air service, its technological innovations, and its strategic implications in the evolving landscape of e-commerce.

1. Streak of innovation.
Amazon has pioneered a number of features in the ecommerce industry. Since the
establishment of the company the focus of Jeff Bezos, the CEO is on providing the customers
with the best possible solution to the customers. This customer-centric approach of the company
has led the visionary leader to invest in research and development. And there are a number of
innovative service features added to the company since inception.
Keeping up with this innovation tradition the CEO of Amazon has declared the launch of
Amazon Prime Air services. Amazon prime as we all know has gained popularity among the
customers of Amazon it is like a loyalty programme and this announcement is an extension to the
features of the service.
Some of the exciting aspects of the service are:
The facility of delivering the products within 30 minutes
The use of advanced drone technology as a delivery tool
With the help of this facility the company is trying to bridge the gap in between physical
retail experience and online retail by getting the product in hand within the time period of 30
minutes. This facility would provide the customers with the window of placing an order for an
item which is available in Amazon and get it delivered on an urgent basis. The prime services of
the company have a number of features like discounts and 1-2days delivery. Jeff Bezos is a
visionary leader who thinks of the strategies on a long term basis. This strategy is to help the
customers to get their products urgently delivered within no time and save them the time spent
on going and buying the product from physical retailer.
2. Drone technology: Amazon Prime Air
The unmanned air vehicles or drones are the major focus of discussion among the
technological communities. Governments of a number of countries are trying to incorporate the
technology in managing the traffic etc. Amazon has come up with multi-rotor Miniature
Unmanned Air Vehicle (Miniature UAV) which is aimed to provide the customers delivery
within 30 minutes of placing the order or less.
The CEO has indicated that the focus of the strategy is upon the safe and secure delivery
of the package with the help of these drones. The service works in a segmented way where the
customers can choose from a wide range of products which are available in the nearby
fulfillment center. The Prime Air fulfillment centers are different from the rest of the other
warehouses and are aligned with a modified technology which helps the people to get the
product delivered.

The packages are boarded on the drone immediately after the order is received. The
drones are autonomous and are drive the package to the customers completely without any
manpower. These drones are guided by GPS and are able to carry a load of up to 5 pounds.
The company has been running tests and gathering data regarding the feature in the UK
facility in order to make the feature fully mainstream there are a number of data and information
along with investment required, which will fulfill all the claims made by the company. The
company wants to launch a fully functioning feature to the customers when it will be officially
launched as there are a number of limitations that has to be overcome before the launch.
3. Garden with a helipad
People look forward to build a house of their dreams; an addition to that dream is
associated with the new feature launch of Amazon prime Air. The drone technology is being
used by the company to deliver the products to the customer in the minimum time possible form
the time of delivery. The time period that has been claimed by the company is minimum 30
minutes.
The tool that is being used for the delivery purpose is a drone, to be specific multi-rotor
Miniature Unmanned Air Vehicle (Miniature UAV). The Drone is programmed in such a way
that it can be completely by itself while it is set out for delivery, there is an advanced GPS
system to track the address. The drone can rise vertically up to 400 feet like a helicopter and then
moves ahead with the hybrid features of an aeroplane. The company has also announced that
there will be different drones developed for different environment. The facility near the delivery
point will despatch the product and will ensure that the product is safety mounted on the drone
and then the drone is by itself. It should find the location and deliver the product to the customer.
Here is where things starts getting interesting, in order for the customers to get the
product delivered the customer will have to install a helipad on the garden or the terrace of the
house where the drone could land.