BCO6185 Mobile & Executive Computing: Amazon App Case Study

This case study analyzes the Amazon mobile application, focusing on its development, architectural features, business processes, and impact on the company. The application, built on Amazon Web Services (AWS), provides users with a seamless shopping experience on Android and iOS platforms. Key aspects discussed include the drivers behind its development, such as the AWS Console Mobile Application platform, and its benefits, including flexibility, reliability, and scalability. The report also highlights the use of Amazon Lex for conversational interfaces and Simple Workflow Service (SWF) for automating business processes. Ultimately, the case study concludes that the Amazon mobile application enhances customer experience and contributes significantly to the company's business profits by leveraging mobile technology and a customer-centric approach.

Running head: CASE STUDY ON AMAZON MOBILE APPLICATION
Case Study on Amazon Mobile Application
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Name Student ID
Table of Contents
1. Introduction..................................................................................................................................2
2. Background..................................................................................................................................2
2.1 Background of the Business of Amazon...............................................................................2
2.2 Development of Amazon Mobile Application......................................................................2
2.3 Drivers Leading to the Development of Amazon Mobile Application.................................3
3. Body.............................................................................................................................................3
3.1 Details of the Amazon Mobile Application...........................................................................3
3.2 Architectural Features of Amazon Mobile Application........................................................4
3.3 Interfaces of Amazon Mobile Application............................................................................4
3.4 Benefits of Amazon Mobile Application...............................................................................4
3.5 Business Processes of Amazon Mobile Application.............................................................5
3.6 Impact of Amazon Mobile Application on the Company.....................................................5
4. Conclusion...................................................................................................................................6
5. References....................................................................................................................................7

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1. Introduction
This report is based on the implementation of mobile application based on Amazon. In
the recent times, it has been seen that mobile and web based application platforms have gained a
wide form of importance. These form of application framework help in the ease of switching
between different kinds of products and get access to a wide from of options. Several kinds of
technologies and tools are mainly required in order to power the applications based on the
internet. The mobile application provided by Amazon helps in meeting the varied needs of the
people (Liu et al. 2013). They provide on-demand functionalities with the help of dedicated web
and application based servers. The searches done within the application are performed with high
form of search options that are built within the application. These kinds of vast number of
functionalities within the application are extremely user-friendly and thus provide a vast array of
use cases. The prime target of the application is based on people who would love to explore a
vast number of shopping products with the help of the mobile application.
2. Background
2.1 Background of the Business of Amazon
Amazon is an electronic commerce platform and cloud based company, which is
primarily based in America. The company is regarded as a Fortune 500 company and was
founded by Jeff Bezos in 1994. Amazon is widely regarded as one of the giant internet based
retailer in the world. The company possesses one of the largest revenue in terms of market
capitalization. Although the company had initiated as one of the largest online book retail store
but later had shifted to a vast array of products that included clothing, video games, furniture,
toys and several other kinds of accessories. Amazon is also vastly regarded as one of the largest
provider of services based within the infrastructure of cloud based platform such as IaaS and
PaaS (Kimble and Bourdon 2013).
Amazon considers itself to be one of the largest customer-centric company. The company
is dedicated towards the serving of their customers. The company takes the full form of
advantage of every opportunity provided before them and brings in newer kinds of changes in
the market.

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2.2 Development of Amazon Mobile Application
The Amazon Mobile Application is one of the provider of a wide range of services. The
application framework is a part of the Amazon Web Services (AWS), which is a wide-ranging
and an evolving form of platform based on cloud computing environment. The mobile
application is one of the mixed form of services such as IaaS, SaaS and PaaS (Dinh et al. 2013).
The AWS was initially launched in the year 2006. The mobile application was primarily meant
for delivering a wide range of quality services and handles several options based on online retail.
The AWS is widely regarded as one of the platforms that is based on the pay-on-the-go model of
computing. The applications is able to scale and provide the users with a wide range of
computing, storage and throughput of services based on demand.
Security is a major form of concern within the Amazon mobile application. This is
basically needed as the customers mainly rely on the application for performing various kinds of
transactions. Hence the security of the device should be provided with a high form of passcode.
Users should log in to their application in order to access their account (Shiraz et al. 2013).
2.3 Drivers Leading to the Development of Amazon Mobile Application
The main driver of the mobile application of Amazon is the AWS Console Mobile
Application platform. The mobile applications allows their users in order to view resources and
for some of the select form of services. It is also able to support a limited set of functions based
on management for some of the select form of types of resources.
The mobile console for Android and iOS helps in the quick and easy form of view and
thus are able to manage the existing instances of EC2, RDS instances, load balancers and Route
53 hosted zones. The mobile application helps in providing relevant kinds of tasks that are able
to provide better form of experience on the internet. In order to have an access to the Amazon
mobile application, users would need to have an account in the AWS platform. The account
based within the application would help the customers to log in to the account based on multiple
form of identities (Van der Boor, Oliveira and Veloso 2014).

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3. Body
3.1 Details of the Amazon Mobile Application
The Amazon application is a widely used application that is mainly supported on the
Android and IOS platforms. With the help of the application, users are provided with several
form of possibilities of purchasing the products and also selling them. The Amazon application is
built on the Amazon Web Services platform. With the help of the supported mobile application,
users are provided with the heavy form of functionalities of for viewing a wide set of resources
based on some form of selected services and different kinds of selected types of resources. With
the help of the Amazon mobile application, users are provided with several form of security
features, which would be highly needed for securing the data of the people who are involved
within the application (Flores and Srirama 2013).
3.2 Architectural Features of Amazon Mobile Application
The Amazon mobile application is based on the AWS platform. The basic form of
architecture of AWS is EC2, which is the abbreviation of Elastic Compute Cloud. The EC2
platform helps the users in order to use various kinds of virtual machines based on different
kinds of configurations as per their proper form of requirement (Pandiyan, Lee and Wu 2013).
The basic form of architectural features of the application helps in the different forms of
configuration options, various kinds of options based on pricing, mapping of individual server
and several other kinds of features.
Some of the other kinds of architectural features of the application are: Load Balancing,
Management of Security, Hosting of RDMS based on EC2 instances, Backups and Storage
Mechanisms and Auto Scaling (Liu et al. 2015).
3.3 Interfaces of Amazon Mobile Application
The interface of the Amazon mobile application is designed with the help of Amazon
Lex. It is a form of AWS service that would be used for designing different kinds of
conversational interfaces within the mobile application, which would be based on text and voice.
The services provided by Lex are available to the community of developers. They are mainly
suggested for conversational based interfaces that includes the mobile based applications
(Barbera et al. 2013).

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3.4 Benefits of Amazon Mobile Application
Some of the main form of benefits of the Amazon Mobile Application are:
Flexibility – The mobile application helps in the selection of languages, vast set of
databases, operating system benefits and various other kinds of services. It also provides a virtual
environment that would allow for the loading of services and softwares that are needed by the
application (Fernando, Loke and Rahayu 2013).
Reliability – The mobile application provides a reliable form of platform that would be
highly reliable, scalable and a secure form of infrastructure that is the backbone of the Company.
Higher Performance and Scalability – With the wide form of tools provide by the
AWS platform, the mobile application would be able to scale the demand of products based on
availability and other factors (Beck et al. 2014).
3.5 Business Processes of Amazon Mobile Application
The business processes within the Amazon application are primarily based on Simple
Workflow Service (SWF). This helps the enterprise in automating the various processes of the
business based on the cloud-based platform and the applications. With the help of SWF, the
developers of the application implement different kinds of steps of processing and thus
coordinate the various kinds of tasks by removing the different kinds of complexities within the
business processes.
The beta version of SWF helps in the building of applications based on the processing of
images, encoding of video, provision of infrastructure and the management of the various
process of the businesses. Each of the workflows that would include different kinds of tasks
would be needed to be coordinated (DaSilva and Trkman 2014).
3.6 Impact of Amazon Mobile Application on the Company
The use of the Amazon Mobile Application are being widely used for a wide range of
purposes within the business platform. These kind of applications are also widely used for
performing different kinds of functionalities that are meant for the use of the customers as well
as the company. The mobile application provides different kind of functionalities for reaching to
a wide number of customers. This would be beneficial for the business of the company as they
would be able to incur much more profits for the ongoing business.

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Amazon had understood the impact of the usage of the mobile application platform. The
rise of the mobile application platforms have helped to browse through a wide range of products
and services. It has been seen that the usage of mobile application have overtaken the use of
desktop based application. The application are able to utilize various kinds of features such as
GPS, Bluetooth and other services. These applications are also integrated with various forms of
wearable devices, which makes the usability of the application to be much more useful. The
mobile application of Amazon helps the user to load the contents in a quicker process as
compared to opening the desktop based application. The higher form of functions would be very
much useful and beneficial for the company as they would have an increasing number of user
base. This would also help them to incur much more profits for the business of the company
(Page et al. 2014).
4. Conclusion
Based on the above discussion, it could be concluded that the mobile application of
Amazon helps in the ease of the operations of the customers and also within the business of
Amazon. The company always targets those users who have a broad sense of shopping
experiences and who love to explore newer kinds of products. The application is also targeted
towards the use and promotion of the mobile based platform. Amazon supports a wide number of
user base who prove to be beneficial for the business profits within the organization. The
application of Amazon is highly reliable, secure and scalable. They provide a wide range of
functionalities that would be cost effective, high end of infrastructure and various kinds of
improvements based on regular form of updates within the mobile application.

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5. References
Barbera, M.V., Kosta, S., Mei, A. and Stefa, J., 2013, April. To offload or not to offload? the
bandwidth and energy costs of mobile cloud computing. In INFOCOM, 2013 Proceedings
IEEE (pp. 1285-1293). IEEE.
Beck, M.T., Werner, M., Feld, S. and Schimper, S., 2014, November. Mobile edge computing: A
taxonomy. In Proc. of the Sixth International Conference on Advances in Future Internet (pp.
48-55). Citeseer.
DaSilva, C.M. and Trkman, P., 2014. Business model: What it is and what it is not. Long range
planning, 47(6), pp.379-389.
Dinh, H.T., Lee, C., Niyato, D. and Wang, P., 2013. A survey of mobile cloud computing:
architecture, applications, and approaches. Wireless communications and mobile
computing, 13(18), pp.1587-1611.
Fernando, N., Loke, S.W. and Rahayu, W., 2013. Mobile cloud computing: A survey. Future
generation computer systems, 29(1), pp.84-106.
Flores, H. and Srirama, S., 2013, June. Adaptive code offloading for mobile cloud applications:
Exploiting fuzzy sets and evidence-based learning. In Proceeding of the fourth ACM workshop
on Mobile cloud computing and services (pp. 9-16). ACM.
Kimble, C. and Bourdon, I., 2013. The link among information technology, business models, and
strategic breakthroughs: Examples from Amazon, Dell, and eBay. Global Business and
Organizational Excellence, 33(1), pp.58-68.
Liu, F., Shu, P., Jin, H., Ding, L., Yu, J., Niu, D. and Li, B., 2013. Gearing resource-poor mobile
devices with powerful clouds: architectures, challenges, and applications. IEEE Wireless
communications, 20(3), pp.14-22.
Liu, Y., Liu, X., Ma, Y., Liu, Y., Zheng, Z., Huang, G. and Blake, M.B., 2015, June.
Characterizing restful web services usage on smartphones: A tale of native apps and web apps.
In Web Services (ICWS), 2015 IEEE International Conference on (pp. 337-344). IEEE.

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Name Student ID
Liu, Y., Liu, X., Ma, Y., Liu, Y., Zheng, Z., Huang, G. and Blake, M.B., 2015, June.
Characterizing restful web services usage on smartphones: A tale of native apps and web apps.
In Web Services (ICWS), 2015 IEEE International Conference on (pp. 337-344). IEEE.
Page, T., 2014. Application-based mobile devices in design education. International Journal of
Mobile Learning and Organisation, 8(2), pp.96-111.
Pandiyan, D., Lee, S.Y. and Wu, C.J., 2013, September. Performance, energy characterizations
and architectural implications of an emerging mobile platform benchmark suite-mobilebench.
In Workload Characterization (IISWC), 2013 IEEE International Symposium on (pp. 133-142).
IEEE.
Shiraz, M., Gani, A., Khokhar, R.H. and Buyya, R., 2013. A review on distributed application
processing frameworks in smart mobile devices for mobile cloud computing. IEEE
Communications Surveys & Tutorials, 15(3), pp.1294-1313.
Van der Boor, P., Oliveira, P. and Veloso, F., 2014. Users as innovators in developing countries:
The global sources of innovation and diffusion in mobile banking services. Research
Policy, 43(9), pp.1594-1607.