Amazon's Monopoly and its Impact on Small Businesses - Analysis

This assignment analyzes the impact of Amazon's dominance on small businesses and consumers. It argues that Amazon's size limits the growth of small businesses, hindering competition and employment opportunities, and that anti-trust laws should be enforced. The assignment discusses consumer privacy concerns, as well as the impact of excessive advertising and impulse buying. It references the importance of the marketing mix, particularly promotion strategies, and highlights the need for effective marketing that does not manipulate consumers. The assignment is based on the provided textbook chapter on small businesses and the marketing mix.