Amazon Retail Supply Chain: From Online to Offline Retail Success

This presentation provides a comprehensive overview of Amazon's retail supply chain, tracing its evolution from its inception in 1994 to its current state. The presentation identifies key issues and opportunities faced by Amazon across different periods, including the early years (1994-1997), expansion phases (1998-2004, 2005-2012), and the more recent period (2011-2017). It highlights the company's strategic innovations, such as AmazonFresh, Amazon Prime, and the development of fulfillment centers, as well as the introduction of technologies like Amazon Locker and drone delivery. The presentation also examines the sources of Amazon's success, focusing on brand awareness, efficient supply chain management, the implementation of Kiva robots, drone delivery systems, and the application of big data. The presentation concludes by emphasizing the impact of continuous innovation on Amazon's growth and its position as a leading company in the world.