This project provides a comprehensive analysis of Amazon's online retail business, exploring its position in the market and the trends shaping the industry. The report begins with an introduction to Amazon and the retail sector, followed by an examination of current trends, including the impact of e-commerce, artificial intelligence, and globalization. Primary research is conducted to analyze customer experiences, while secondary analysis utilizes a SWOT framework to assess strengths, weaknesses, opportunities, and threats. The project concludes with strategic recommendations for Amazon, focusing on areas such as local vendor partnerships, digital marketing, technology adoption, and social responsibility. The overall aim is to provide insights into Amazon's success and offer actionable strategies for continued growth and market leadership.
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