Analyzing Amazon's Operational Performance Objectives in Supply Chain

This report provides an overview of Amazon's operational performance within its supply chain. It begins with an introduction to supply chain management and then focuses on Amazon, an e-commerce giant. The main body of the report discusses Amazon's mission, vision, and objectives, including its product lines and the importance of quality. The report then delves into specific operational performance objectives, such as quality, speed, and dependability, highlighting their significance for customer satisfaction and competitive advantage. It emphasizes how Amazon prioritizes these objectives to improve its services, retain customers, and increase sales. Finally, the report references relevant books and journals to support its analysis.

SUPPLY CHAIN
MANAGEMENT
1

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Choose one of the operations performance objectives: a) cost, b) dependability, c) flexibility,
d) speed, e) Quality.................................................................................................................4
REFERENCES................................................................................................................................5
2

INTRODUCTION
Supply chain administration is the management that signifies a network among organisation
and supplier offer various material that is chosen by organisation for manufacturing its product.
The distributor is associated to organisation and determined as part of supply chain. The supplier
are required to be proper and handled by organisation because it is adopted for handling cost in
order to offer services for accomplishing competitive advantage in the market. This report
provides discussion regarding company named as Amazon. It is American International
technology organisation that emphasized on E-Commerce, digital streaming Artificial
Intelligence and so on. This company was founded by Jeff Bezos in year of 1994 and provide
different kind of products is fire TV, fire OS, fire tablet and so on in order to satisfy its customer.
In this assignment, there is a discussion regarding operational performance objective and global
supply chain of Amazon and comparison of operational performance objective along with its
rivalries during the period of time (Kaydos, 2020).
MAIN BODY
Amazon is American International technology organisation that emphasized on E-
Commerce, digital streaming Artificial Intelligence and so on. This company was founded by
Jeff Bezos in year of 1994 and provide different kind of products is fire TV, fire OS, fire tablet
and so on in order to satisfy its customer.
The mission of Amazon is to provide superior product and services to its user for satisfy
them.
The vision of Amazon is to achieve leading position around the world.
Objective To increase sales by 15% and increase profit margin by 10% in upcoming 6
months
Amazon product line involve different kind of media such as videotapes, software’s, books
and so on in order to provide different kind of baby product, beauty product, personal care items
kitchen items and so on. Amazon comes with ample of opportunity for organisation to introduce
& lunch innovative product in competitive market and take benefit or advantage from it. There is
different kind of product which is provided by Amazon such as mobiles, cameras, apparel
watches and so. Therefore, beauty and personal care is determined as a product which is
provided by Amazon in this report in order to satisfy need and want of customers. They provide
3

beauty product according to need of customer for satisfying them in timely manner. It aids
assistance to them in retaining them for a longer period of time.
Choose one of the operations performance objectives: a) cost, b) dependability, c) flexibility, d)
speed, e) Quality
When it is talking about business performance goal and objective, it is necessary to
increase awareness regarding productivity (Kenyon, Meixell and Westfall, 2016). Therefore,
there is different kind of key performance objective which is adopted by Amazon that is going to
be mentioned below:
Quality is determined as a visual sign of how the organisation performs its operation in
order to satisfy its customer as well as staff along with expectation around. Quality is determined
as a fundamental aspects related to performance it has a huge influence on customer it is the
quality is that which decide whether customer is satisfying or not. Therefore, it is analysed that
quality can generate potentiality for providing better services to its customers that reduces cost in
long run and having more and more satisfied user. In addition to this, it is determined as a
consistent indication in which user and staff base and its expectation is achieved within timely
manner. In context of Amazon, they focus on providing superior quality products and services to
its customer in order to satisfy them. It is also helpful in increasing sales of organisation in future
period of time. Thus, the management team of Amazon focuses on providing superior quality
products and services to its user in order to increase their experience in future time period.
Quality is the primal aspect that is useful in providing goods according to need of user at
marketplace.
Speed is determined as the turnaround time among user or brings goods and services and
point through which they get receive it. For sure, when the business organisation delivers
products and services in timely manner than the focus is on customer to be fulfilled their need
along with better experience. In addition to this, in context of Amazon, they focus on providing
products and services with high speed of delivery that is helpful in saving cost and it is also
helpful in satisfying customer during the period of time. It is also helpful in achieving
competitive advantage over rivalries at marketplace. If the organisation provides timely delivery
to its user than it increase performance and achieve objective in timely manner.
Dependability signifies user can align organisation to get product and services as and when
they promised. In addition to this, it might not impose directly affect on the chances of user
4

selecting services as they possess already consumer goods it influences whether user return to
make future purchases and recommend organisation. Therefore, the Amazon Company focuses
on this operation principle because dependability is significant enough and reliable delivery of
products and services that help in satisfying the need of customer. And it decides whether the
company repeat customers who become an organisation to another person in order to retain them
for a longer period of time. It is determined as another operations principle which is adopted by
company in order to retain customer for a longer period of time and perform different kind of
services in an appropriate manner. Thus, it is another factor that increases performance of
Amazon in future time period (Lyu, Chen and Huo, 2019).
REFERENCES
Books and Journals
Kaydos, W., 2020. Operational performance measurement: increasing total productivity. CRC
press.
Kenyon, G.N., Meixell, M.J. and Westfall, P.H., 2016. Production outsourcing and operational
performance: An empirical study using secondary data. International Journal of Production
Economics, 171, pp.336-349.
Lyu, G., Chen, L. and Huo, B., 2019. Logistics resources, capabilities and operational
performance. Industrial Management & Data Systems.
5