Organizational Behaviour Report: Amazon's Influence and Impact

This report delves into the organizational behaviour of Amazon, exploring how organizational culture, politics, and power influence individual and team performance. It examines motivational theories, including content and process theories, and how Amazon utilizes them to enhance employee engagement and achieve organizational objectives. The report differentiates between effective and ineffective teams, highlighting the factors that contribute to team success. Furthermore, it discusses the concepts and philosophies of organizational behaviour as applied within Amazon, emphasizing the importance of leadership, communication, and human resource management. The analysis includes Amazon's strategies for change management, fostering a competitive advantage, and promoting employee satisfaction, ultimately contributing to its long-term growth and success. The report concludes by summarizing the key findings and implications of organizational behaviour within the context of Amazon's operations.

ORGANIZATION BEHAVIOUR

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
LO-1.................................................................................................................................................1
P-1: Organization culture, politics and power's influence on the individual and team behaviour
and performance..........................................................................................................................1
LO2..................................................................................................................................................3
P2 Content and process theories of motivation...........................................................................3
LO3..................................................................................................................................................6
P3 Effective team and ineffective team’s differentiation............................................................6
LO4..................................................................................................................................................8
Concepts and philosophies of organizational behaviour.............................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Organizational behaviour studies the individual and group behaviour and accordingly analyses
the performance of the company. The project shall be reflecting the organizational behaviour in
respect of Amazon which is a technology based digital e-commerce company. It shall be
highlighting the influence of organization culture, power and politics on the behaviour and
performance of employees in the company. It shall be demonstrating the motivational theories
and techniques that are used to achieve the organizational objectives. The cooperation and team
work also is an important determinant of good work culture. Lastly it shall be discussing the
theories based on the organizational behaviour.
LO-1
P-1: Organization culture, politics and power's influence on the individual and team behaviour
and performance
Organization culture- It refers to the collection of various expectations, experiences, values and
practices that guides the actions and behaviour of individuals and team in a company. An
organizational culture is being formed by the mission, vision, goals and objectives of the
company. In order to fulfil such organizational objectives certain norms, value systems are
created by the leaders which are to be followed by the subordinates. The culture that is pertaining
in Amazon company shall be facilitating the communication, instructions and guidance among
the employees which is a major determinant of its success (Nightingale, 2017). Organization
culture plays vital role in generating good behaviour and performance in the company.
Organization politics- This can be defined as the influential tactics and the strategies that are
applied in the company by the senior management in the organizations interest. It is always
considered with the negative connotation, but it proves to be very essential in creating proper
organization's behaviour and also maximize its efficiency in terms of performance and
profitability (Whittle and et.al., 2016). The executives of Amazon initially termed such acts as
plotting against human resource and distorting their rights, but eventually realized that it
minimized the negativities and was regarding the welfare of the members of the company.
Organization power- The organization power is in direct association with the organization
politics, as those who have power can only execute the influential tactics in an organization. It
can be regarded as the extent to which one stakeholder can influence the actions of the other
stakeholders. The influence that is made can be in respect of personal interest or it can be related
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to the organizational interest. Moreover, it can also be for the benefit as well as against the
organization. It can be assessed that the majority of organizations power is experienced by the
good leaders who have the ability to direct and influence people. If such power is applied in the
right direction then it can positively impact the behaviour and performance of individuals and
team in the organization.
The organization culture, power and the politics are used by Amazon in the right
direction so that positive impact could be generated and can be used in the growth and
development of its business. Its strategic implementation is undertaken to influence the
behaviour and performance of the workforce and build competitive edge in the industry
(Paulson, 2017). Since the digital and e-commerce companies are at boom and has several
opportunities to be capitalized in the market so it is essential to properly manage the talent and
behaviour of its workforce such that the targets of the company are fulfilled.
There are some major influences of the organization culture, power and politics:- Change Management- The major influence of the organization culture is that it helps in
managing the change in the company. Since change is law of nature and the employees
are resistant to changes, Amazon uses the organization's culture, politics and the power to
bring in technological up-gradations in the company. Achievement of organizational objectives- One of the prominent influences can be
experienced in the execution of the plans and ultimately achieving the organizational
objectives (Xu, 2017). The management of Amazon creates positive work culture and
influences the employees in the direction of company's interest, which helps timely and
efficiently meet its set targets and maximize its profitability. Reduces employee turnover- Minimizing the labour turnover is the objective of the
company that can be achieved with the help of boosting the satisfaction of the employees.
Amazon ensures employee satisfaction by providing them with safe and secure work
culture where their personal goals are also fulfilled. Boosts operational efficiency- The workplace politics and power of the leaders motivate
and influence the workforce in favour of organizational interest. The tactical influence
and guidance of the seniors in Amazon shall be essentially utilized for the generation of
operational efficiency (Bernard, 2017).
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 Competitive advantage- Enhanced work culture in the company is a positive sign in
respect of gaining the edge over other competitors in the industry. The e-commerce
industry is at boom and so Amazon is facing a cut-throat competition which can be
effectively handled only if company plans well regarding its work culture and the
satisfaction that is derived thereto by the employees. Effective communication channels- The formal channels of communications and its
effectiveness is also determined by organizational behaviour (Buchanan and Badham,
2020). If the information is properly transmitted it shall ensure timely completion of work
and shall also avoid unnecessary conflicts and arguments in the staff of the company.
Amazon's management utilizes their political power to avoid the informal communication
in the company. Human resource management- The workplace norms and proper systems can also
effectively lead to human resource management (Lane and Ersson, 2016). It includes
training and development, managing talent, motivation and guiding the employees on the
right path of organizational success. Develops leadership qualities- The employment of politics and power in the workplace
and also allowing to take necessary initiatives in the favour of organizations, boosts the
morale and develops the leadership qualities in an individual (Ruotsalainen and et.al.,
2017).
 Determines future growth and success- The successful implementation of various
strategies and achievement of the short term goals of Amazon shall ensure its long term
growth and success in the market.
LO2
P2 Content and process theories of motivation
Amazon leaders uses varied range of content and process theories of motivation for
enabling effective achievement of goals in company performance, which motivate wider
functional working potentialities innovatively. The content and process theories of motivation
can be analysed based on varied range of practical implementation, structural working technical
fundamental shift towards innovation imperatively (Bundt Zen, 2021).
Content theory of motivation: Herzberg 's two facto theory of motivation works on two basic
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factors which are safety and salary which when proper leads to dissatisfaction at work. It also
explains motivating factors such as autonomy and recognition needs to be focused on for
creating long term happiness at work. Amazon leaders have been actively heading towards wide
r new motivation scenarios with the best hygiene and motivating factors, which enhances morale
of employees to be committed.
 Hygiene factors such as salary, safety, security and working environmental conditions
needs to be focused on for creating stronger satisfaction innovatively for optimistic
fundamental growth. The hygiene factors have profound role to play in delivering long
term stronger working presence and varied scale motivation within ethics fundamentally,
to generate best long term commitment (Roman, Tomlins and Milliner, 2020).
 Motivating factors such as achievement, recognition, empowerment and responsibility
within functions intrinsically motivate employees to deliver new aspects of motivation on
profound synergies. Amazon as one of the best brand aims for bringing on strong
motivator factors by giving all employees larger work growth opportunities, diversity
within training which raises potentialities imperatively on longer time frame. Both hygiene factors and motivating factors play huge role in motivation for retaining
workforce in longer run, to yield on stable new competencies fundamentally and raise
profound diversity among functions. Herzberg's theory of motivation specifically grows
new keen profound informative growth goals and also potentially evolves on profound
imperative scope for strategic diversity.
Process theory of motivation: Adams Equity theory of motivation explains relationships
between varied aspects of individual inputs and their benefits(rewards) which are important for
their sense of fairness and equity, thus motivating morale. Amazon leaders by implementing this
theory of motivation generates diverse specific new fundamental growth synergies, competent
scale growth factored on and also develop keen parameters.
 This theory makes sure that there are varied types of things constituting both inputs and
benefits on larger levels, for larger motivating working horizons determining new scaled
domains for keeping up with targets. Inputs are based on loyalty, hard work,
commitment, flexibility and enthusiasm along with willingness to follow leaders which
generate wider range of functional innovation.
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 It introduces idea of fairness and idea of comparison for working relationship among
supervisors to build considered equitable bond where individuals need to feel that reward
receive as contribution is intrinsically fair (Morkevičiūtė and Endriulaitienė., 2020).
Secondly they need to feel that levels of rewards they receive by peers should also be
justified and determined with equality of opportunities. Equity theory of motivation
focuses on fair treatments within working platforms for all employees to motivate new
work culture horizons, motivate new ideas and goals actively towards long term business
performance effectively. Benefits are things that employees receive as result of helping in company for
achievement of goals where the financial incentives, remuneration growth and monetary
benefits enable enhanced motivation fundamentally. Job security, recognition within
performances and development in positional attributes to further professional progression
into varied heights, raises satisfaction and morale which also establishes higher
commitment in return.
Motivation techniques Radiating positivity- This brings forward aspect that positive organization culture
radiantly generates positivity within working parameters among employees, as Amazon
aims to evolve on varied scaled connective targets to retain employees in longer run. This
also brings before specific scale horizons for positive diversity towards which new
imperative work performance goals needs to be formed on actively. Amazon leaders by
bringing on positive work culture functionally raises up work culture actively among
employees for dynamic new imperative goals.
 Motivating employees purpose- There shall be profound focus generated towards
motivating employees by conducting interactive sessions, brainstorming sessions which
specifically also raises up profound growth. The motivating factors also bring on
competent transparency within roles and responsibilities among employees to be
specifically imperative towards larger keen goals actively. Accountability within work
roles and responsibilities is also generated specifically grown towards new vision
oriented horizons for stringent farer competencies effectively (Tuan and et.al, 2020).
The above discussed factors of motivation theories and techniques will generate new strength
oriented goals for competent innovation prolifically, low turnover among employees. Amazon as
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one of the best heading top brand within global hemisphere has talented employees for
competent scale goals completion, higher strategic fundamental diversity. With new advanced
scale decisions catering to the best customer oriented services, it is optimistically growing on
new scope for dynamic business development.
LO3
P3 Effective team and ineffective team’s differentiation
Effective teams and ineffective teams can be differentiated within various grounds which
bring on focus towards new decisions imperatively, larger profound role to motivate new
imperative parameters of fundamental operations. Amazon aims to form best teams within all
departments for consistent competitive growth within long term vision oriented performance
horizons. The differences can be analysed as follows (Why It Is Important for Managers to
Understand Organizational Behavior, 2018).
 Ineffective teams are lacking work efficiency, clear accountability within roles and work
decisions where the effective teams on other hand have strong rising focus on
fundamental progression towards new performance oriented services. Amazon as one of
the top brands aims to have strong effective teams within all working departments, where
all employees are working with full training and target oriented services profoundly.
 Ineffective teams often have leadership lacking within them where results of services are
not analysed functionally for longer growth periods into company and there is lack of
efficiency into corporate scenarios. The effective teams on other hand work with smart
leaders where motivation to deliver the best customer oriented services are focused on for
strategic diverse growth and market domains development (Omar, Idris and Jamal, 2021). Ineffective teams have lack of vision of new ideas, delegation of work responsibilities
and new imperative specific competencies as they are not fully trained for varied
dynamic work synergies within longer time periods. The effective teams on other hand
have trained employees with diverse scope to evolve on new scale performance work
goals in longer time periods.
Tuckman team management theory
Tuckman team management theory is one of the widely used model where practical
innovation within roles among team members generate specific progression into vision oriented
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roles, and technically bring effective supervision into frame. Amazon leaders by following this
theory of team management theory is able to yield on profound focus within new horizons for
strategic diversity and stable new imperative growth. Stages of Tuck man team management
theory can be analysed as follows: Forming: Team members are assembled and task is allocated within them where
independent thoughts are discussed with high focus on effective corporate decisions and
goodwill formation as per new imperative steps taken in planning procedures. The
forming procedure will make sure that base within teams are formed strategically for
effective decisions, higher range of new functional positioning and also to evolve towards
further scaled targets actively. Time is spent on collecting ideas for further analysis and
brainstorming aspects, which further leads to practical diverse growth. Storming: Innovation within various ideas are discussed here, on which it can be
understood that this phase is widely constructive for team and also team members have
brainstorming sessions within teams (Argus and Samson, 2021). Team leaders have
strong profound role for growth focused on for dynamic active new decision making
aspects and new diverse scope to evolve within further horizons. Storming also brings on
motivation among team mates for dynamic performance growth, yields on focus for
effective brainstorming of new ideas which also builds on commitment towards their
responsibilities. Norming: Best ideas and further strategic steps to be taken are analysed for further
practical implementation widely, where team leaders and members collaborate with each
other during the best selective ideas to be formed on. Norming stage is that when team
becomes complacent and drives towards practical implementation further, through which
new keen performance oriented services can be delivered. Norming also generates best
team formation parameters by forming stronger vision oriented operational efficiency
horizons and develop keen goals actively towards new revenue goals. Performing: Once team members are working in action and performing functions as
segregated to them leaders have role to monitor them along with wider development of
actions in untapped working horizons. The performing often brings forward new
optimistic wider reach by leaders in solving various issues and also enhance varied range
of competencies effectively for wider profit in revenue targets. Performing also enables
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potentialities among team members, for competent new work domains actively towards
which there is scaled technical viable new growth synergies.
 Adjourning: Team leaders within this step form permanent roles and responsibilities as
per specific work tasks and permanent objectives towards dynamic functional work
performance horizons (Adera and et.al 2021). This creates perfect desired coordination
and synchronized domains for larger effective keen performance roles which further
delivers new advanced results on long term team targets. At this stage there is varied
stability within teams in various departments for effective transformative actions, on
which Amazon aims to bring on best fundamental scale goals actively towards
competitive performances.
The above discussed factors of team management theory will functionally generate wide
range of functional working targets specifically, optimistic profound scope within new domains
effectively. Amazon as one of the best company has been keenly growing towards best team
management aspects on which competitive goals are targeted for further stable growth, generate
wider customers market reach innovatively.
LO4
Concepts and philosophies of organizational behaviour
Organization behaviour plays crucial role in enhancing new varied scale operative
parameters for dynamic fundamental scale operations with the best innovation and keen
decisions to evolve on competent synergies. Path goal theory is one of the most acknowledged
theory which enables leaders to form best working decisions, where Amazon aims to be
optimistically working on wider working horizons for competent metrics. Leaders behaviour is
contingent to satisfaction, motivation performance among employees to reach the best paths'
performance parameters optimistically and head towards fundamental scope goals. The theory
argues that leaders in company have to take decisions depending on nature and demands of
situations dynamically building within (Mammary, El Achi and Ankle, 2021).
The theory is based on specifying leaders style, behaviour that fits employee and work
environment dynamics for strategic fundamental goal completion to gain optimistic growth.
Varying situations demand new scale compliance growth into systems where Amazon leaders
have been actively heading on bringing collaborative working domains, where the best skills to
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learn new imperative performance goals can be reached on dynamically. Practical
implementation generates profound functional shift towards dynamic business functional
scenarios, by trained employees working towards customers oriented targets and also raise up
performance goals. Path goal theory focuses that experience, ability and locus of control are the
employee’s characteristics that generates wider market reach, effectively on which AMAZON
can practically implement 4 styles of leadership styles: Directive path goal leader: It focuses on fact that leader has role to direct employees to
best work expectations form them and perform various tasks. To create positive work
culture when employee’s role and tasks demands are ambiguous and intrinsically also
satisfying. Directive path goal leader have direct coordination with team members for
stringent scaled up new targets at focus, which motivated new potentialities further
practically to bring on diverse results. For bringing specific change into system leader has
to direct new systematic change into development keen parameters actively, also evolve
on new directive business targets. Achievement oriented leader: This aspect refers to situations where leaders set
challenging situations by developing the best expectations at highest level for meeting
company work goal objectives. At technical jobs and sales oriented jobs varied range of
fundamental scaled targets can be reached on, by larger scaled targets by leaders towards
which operational efficiency is maintained. Amazon leaders believe in achievement
oriented leadership for serving the best customers services in all products and digital
services. This will enable to introduce targets specifically within systems for larger
targeted work growth synergies and specific diverse industry positioning for larger scope
goals, practical growth in motivated new competencies (Galotti, Bertagnolli and De
Domenico, 2021). Participative leader: Leaders within this aspect focuses on consulting with employees
asking for suggestions where behaviour is predominant when employees are widely
personally involved in their work. Participative leader at Amazon often also establishes
new working hemispheres among employees and leaders, to motivate them into directive
decisions for wider strategic growth functionally. Within situation of new orientation
done within company department leaders have to be participative towards wide motivated
synergies, be optimistically motivated towards larger targets. During participative
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working performance goals leaders by using new essential work motivation will be able
to generate specifically bring on varied range of innovation.
 Supportive leader: This factor brings competent focus on generating supportive work
culture among Amazon new strength oriented goals where larger effective new aspects
can be explored strategically. Supportive leader is not only effective to bring forward
higher committed employees within company, but also to generate smarter coordination
within new competency horizons. By following supportive leadership there is consistent
growth towards new vision oriented horizons for promoting the best motivation grounds
and raise up strategic profound growth (The importance of organization behaviour.
2018).
Path goal theory assumes leaders are flexible to change their leadership aspects as various
situations demands, where it further proposes two contingency variables such as environment
and environment employee characteristics. Research demonstrates that employees' performance
is positively satisfied with leader’s collaborative influence to obtain best results. Amazon leaders
by following effective implementation of path goal theory of leadership will be able to evolve on
specific new untapped scale goals for motivating employees. The leadership theory has been also
practically found to be competently essential for bringing varied changes to monitor employees,
within various situations to keenly evolve on new determinants (Why Managers Need to
Understand Organizational Behaviour. 2019).
CONCLUSION
From above analysis report on Amazon it has concluded varied aspects of competitive
functional strength and raised new competency standards, by implementing new scale varied
development towards bringing forwards best services. The above researched report has
concluded in depth analysis on influence of culture, politics and power on employees in
company working culture where Amazon is widely evolving towards new vision oriented
functioning for strategic development. It can be also analysed that report in research has
concluded process and content theories of motivation among employees, techniques such as
brainstorming to bring on increased morale among employees. Further it has also researched
detailed analysis of differences between effective and ineffective teams, where Amazon by
strategic implementation of Tuckman team building theory will be able to build strong talented
teams. Research also concluded path goal theory of leadership for motivating employees towards
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new scale operations for dynamic working efficacy and stable competitive dynamic market
reach.
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