This case study provides an in-depth analysis of organizational change within Amazon, examining the factors driving these changes and the problems the company faces. The study utilizes change management models, including Lewin's and ADKAR models, to diagnose the challenges and opportunities for improvement. It justifies a change intervention program, detailing strategies to overcome barriers to implementation, such as employee resistance and communication issues. Furthermore, the study considers ethical issues and the importance of employee involvement in the change process. The analysis covers both internal and external factors influencing Amazon's organizational structure, policies, and market position, with the goal of improving the company's efficiency and competitiveness within the e-commerce and technology sectors. The study emphasizes the need for effective communication, organizational structure, and policy adjustments to facilitate successful change interventions, highlighting the role of management in creating a supportive environment for employees to adapt and thrive.
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