Organizational Structure in the Modern Workplace: Amazon Case Study

This presentation provides an introduction to organizational behavior and its importance in maintaining a positive and effective working environment. It examines organizational structures, focusing on Amazon's hierarchical structure in its online operations and its approach to physical retail stores. The presentation highlights the differences between online and physical organizational structures and concludes that Amazon's success is largely due to its market-leading position in online retail. It also notes Amazon's strategic steps towards establishing a presence in the physical market through various store acquisitions and openings. The analysis draws upon academic research to support its findings, emphasizing the importance of organizational behavior in achieving business goals.

Introduction to modern
workplace

Content
 Introduction
 Organizational structure
 Structure in online store
 Structure in physical outlet
 Difference between physical and online organizational structure
 Conclusion
 Reference

Introduction
The academic study of the ways in which people
entrant with each other in groups can be said as
organisational behaviour. This academic study
provides with some principles, which when
provided within an organisation can greatly help
in making the business operations effective by
maintaining a good working environment.

Organisational structure
An organisational structure is a framework
which outline the ways in which the different
activities in a organisation are directed to do.
These ways are framed in order to achieve
organisation's goals

Organizational structure for Online Stores
The CEO, Jeff bezos is one of world's richest
person through the success of this online
retail market leading firm, Amazon. This
retail giant primarily uses hierarchical type
of business structure with vertical and top to
down approach. This is a rigid type of
structure that is not easy to be changed.

Organizational structure for physical outlet
It is the largest e-commerce company of the world. But considering the growth in
other areas, in the past years it has made small and continuous steps to enter the
industry of retail which it calls as 'brick and mortar'. The reason of moving to brick
and mortar is that the company feels that future of retail is blended as there are some
commodities that a customers prefers to buy physically.

Difference between Online and physical
organizational structure and performance
As mentioned above, the company uses hierarchical structure in its online business and
functional type of structure in maintaining and building its physical stores. These types
of structures are formed according to the operations of each corresponding form of
business. Amazon has achieved greatness and market leading position in online market
and this sector is only responsible for its growth.

Conclusion
From the above PPT, it has been concluded that, organisational behaviour is a study
that is needed to be considered in maintaining a good working environment of an
organisation for its employees. Amazon is a online retailer giant which deals in a
variety of goods and services. It's organisational structure is made with considering its
large and complex form. It is taking useful steps for making presence in the physical
market. It has already bought and opened stores of different segments.

References
• Arnav, A. and Shivashankaran, R., 2021. Customer service orientation has an
impact on organisational effectiveness in the IT and ITES industries. International
Journal of Technology Transfer and Commercialisation. 18(2). pp.147-158.
• Bandyopadhyay, C. and Srivastava, K.B., 2021. Mediating Role of Psychological
Contract Fulfilment on the Relationship between Strength of HR Signal and
Organisational Commitment: Evidence from the Indian Manufacturing
Sector. South Asian Journal of Human Resources Management. 8(2). pp.240-259.

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