This report provides a comprehensive analysis of Amazon's business environment, focusing on its internal and external factors, including suppliers, management, government activities, employees, and customer requirements. It begins with an introduction to the importance of leadership and its impact on organizational success, particularly in the context of Amazon, a leading e-commerce company. The report then delves into a SWOT and PESTLE analysis of Amazon, examining its strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, legal, and environmental factors. The impact of PESTLE elements on Amazon's opportunities is critically analyzed, alongside the influence of its strengths, weaknesses, and threats. The report also explores various leadership styles, including authoritarian, democratic, transactional, and transformational leadership, with a specific focus on the transformational leadership style employed by Amazon. Finally, it offers recommendations on the most appropriate leadership style for Amazon's continued growth and success.