Analyzing Amazon's Internet Marketing with Pay-Per-Click Advertising

This presentation provides an overview of Amazon's pay-per-click (PPC) advertising strategies within the broader context of internet marketing. It highlights the benefits of PPC, such as attracting more customers, reaching the right audience, and advertising locally or globally. The presentation also discusses the role of Word Stream Adviser, an automated alert system that aids in keyword discovery, ad group creation, negative keyword identification, and ad copy improvement. Furthermore, it emphasizes the purpose of PPC, including cost per order optimization, profitability enhancement, and effective product marketing, referencing relevant academic literature to support its points. Desklib offers a wealth of similar resources for students.

INTERNET MARKETING
TASK 2

INTRODUCTION
This Presentation includes Pay-per-click
advertisement of Amazon.
In this, it contains the World stream and its
features.
It focus on purpose of the Pay-per-click.

PAY-PER-CLICK
Pay-per-click is an online advertising model in
which advertisers can display their goods and
services to the users.
In this, people search for the online things so that
they can enter their relevant queries into the search
engines.

CONTINUED...
Pay per click advertisement helps in the following ways :
Attracts more customers
Reaches the right people at the right time
Advertise locally or globally

WORLD STREAM
ADVERTISEMENT
Pay-per-click advertising works on the word stream adviser.
Word stream Adviser is a automated alert of Amazon
advertisement.
It helps to notify the area in which immediate action can be
taken for achieving better result of the organization.

CONTINUED...
World stream helps in the following ways:
Discover new keywords.
Creates logical advertisement groups.
Identify negative keywords.
Helps in improving advertisement copy.

PURPOSE OF PAY-PER-CLICK
Pay-per-click is also known as cost per click.
 It is commonly associated with the search engines of the
organization.
It is an internet advertising model of the Amazon.

CONTINUED
Following are the purpose of using pay-per-click
advertising:
Cost per order incurred for the customers.
 profitability increases
 Effectively marketing the product .
Effective way for advertising the product.

REFERENCE
Berisha-Namani, M., 2013. Information technology, internet, and
marketing. International Journal of Electronic Commerce Studies.
4(1). p.103.
El-Gohary, H., 2012. Factors affecting E-Marketing adoption and
implementation in tourism firms: An empirical investigation of
Egyptian small tourism organisations. Tourism management. 33(5).
pp.1256-1269.
Gangeshwer, D. K., 2013. E-commerce or Internet Marketing: A
business Review from Indian context. International Journal of u-and
e-Service, Science and Technology. 6(6). pp.187-194.

THANK YOU