Deakin MPM731 T3 2019: Amazon Prime Streaming Platform Report

This report provides an overview of Amazon's streaming platform, focusing on its introduction, pricing structure, content offerings, supported devices, user interface, and key competitors. The report highlights the platform's features, such as on-demand streaming and original content creation, and compares it to rivals like Netflix and Hulu, emphasizing factors like price, content library, device compatibility, and content quality. The report also mentions the availability of the service on various devices and the flexibility offered to users through account sharing. The report concludes by referencing the sources used, offering a comprehensive analysis of Amazon's streaming service within the competitive online video streaming market.

Amazon
INTRODUCING A NEW STREAMING PLATFORM

Introduction
 The present world of online video streaming has the need of new
content in almost daily basis.
 Amazon Prime will be the solution in order to meet the needs of on-
demand streaming service.
 A great alternative to the previous statement of “Netflix or nothing” as
Amazon Prime shall make its mark on the market.
 Latest features that allow flexibility and value for money.

Price
 There are two tiers of price- $119 per year, that comes down to $59
with student email address, or an amount of $13, for every month
(amazon.com, 2020).
 Both of the services have advantages such as two-day shipping,
discounts on selected products, cloud storage, and video on demand
along with music streaming.
 Accounts can be shared with friends as well as family.

Content
 The online video streaming platform has a catalog containing
thousands of shows.
 Original content is being created.
 Best quality, along with versatility in movie options.
 Extensive collection of movies that can be rented or bought along with
new collection.

Supported devices
 Amazon’s online video streaming service is available on Chromecast
and Chromecast Ultra as the conflict between Amazon and Google
came to an end.
 Accessible by Android devices, iOS devices, Apple TV, and Amazon Fire
TV to name a few (amazon.com, 2020).

Interface and ease of use
 The browsing of Prime Instant videos can be done anywhere and
anytime.
 The webpage offers options along with the apps.
 Also works perfectly on Amazon’s Fire TV streaming devices.

Competitors
 Main competitirs in the market of online video streaming services
include Netfilx, Hulu, HotStar, Slinng, etc.
 Netflix and Hulu remains as the toughest competitors.
 Factors that are constant compared include price, the content library,
deivces that are supported by the interface, complexity in using the
servics,.
 Last and most importantly, the quality of content, and its originality.

References
 amazon.com (2020). Prime Video. [online] Amazon.com. Available at:
https://www.amazon.com/gp/video/splash/device_linking [Accessed 19
Jan. 2020].
 Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human
resource management: Gaining a competitive advantage. New York, NY:
McGraw-Hill Education.
 Shams, S.R., 2018. The Evolution of Marketing as an Innovative
Knowledge Stream: The Evolving Role of Stakeholder Causal Scope.
In Innovation and Capacity Building (pp. 151-166). Palgrave Macmillan,
Cham.