This report provides a comprehensive analysis of Amazon Prime Video's digital marketing strategies. It begins by outlining the differences between traditional and digital marketing, using Amazon Prime Video as a case study. The report then delves into consumer touchpoints and the omnichannel nature of the customer journey for Amazon Prime Video subscribers, detailing how the company interacts with its customers across various platforms. Furthermore, the analysis explains how Amazon Prime Video utilizes data generated through its digital marketing activities, such as social media analytics and predictive analytics, to understand market trends and personalize user experiences. The report also clarifies how this data analysis enables marketers to map the customer journey, enhance firm performance, and improve the overall consumer experience by identifying areas for improvement and tailoring marketing efforts to subscriber preferences. The report concludes by summarizing the competitive advantages Amazon Prime Video gains through its digital marketing practices.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
