EAPM4000 - Professional Communication: Amazon's Strategy Analysis

This project analyzes Amazon's communication strategies, focusing on intercultural and business communication, as well as the use of social media. The assignment explores how Amazon, founded by Jeff Bezos, utilizes various communication methods, including bulletin boards, design blogs, online survey portals, and brochures, to engage both internal and external stakeholders. It highlights the importance of functional processes, effective leadership, and intercultural communication in achieving Amazon's vision of saving customers money and becoming the best digital platform globally. The analysis covers Amazon's approach to internal communication, employee diversity, and external communication through platforms like Facebook, Twitter, Pinterest, and Google+, as well as the use of voice conferencing and Skype. The project emphasizes the benefits of these strategies, such as reaching a vast audience and effectively marketing products and services.

Professional communication practice

organization includes the likes
of social science, which is also
considered as the Functionalist
approach. Under this
approach, face negotiation
theory, conversational
constraints theories are of use
for Amazon. With the help of
the interpretive approach,
proper understanding of the
human behavior is considered.
Hence wise creating a bridge
in between the culture and
approach of the clients are
considered.

largest retail stores that is
present globally. The main
aspect that is considered in
case of Amazon is that
their main theme is to
serve the clients like never
before. This is the main
reason that acceptance of
the Amazon has been very
high. Amazon was founded
in the year 19945. Globally
the data have been
expanding in a very fast
arte. Jeff Bezos has been
the founder of the
company.

bulletin board. In this case,
important data are posted in
the bulletin board so that the
internal stakeholders can view
the same. Creation of design
blogs will also be beneficial.
This section will not only help
in the internal communication
process but also help in the
external communication
process. Creation of online
survey portals will also be
helping in understanding the
popularity of the services and
products provided by Amazon.
Providing brochure will also be
beneficial.

bulletin board. In this case,
important data are posted in
the bulletin board so that the
internal stakeholders can view
the same. Creation of design
blogs will also be beneficial.
This section will not only help
in the internal communication
process but also help in the
external communication
process. Creation of online
survey portals will also be
helping in understanding the
popularity of the services and
products provided by Amazon.
Providing brochure will also be
beneficial.

process. This will also be
benefitting the functional
process. This will help in
proper execution of the
present task. Proper
intercultural
communication also help
in developing a better
teamwork. Effective
leadership is also
established. This
establishment of effective
leadership also ensures
better execution of the
tasks.

hence wise save a lot of
money of the people and
make their life easier. The
vision of Amazon can be
diversified in 2 ways.
Saving money of the
clients on every section of
the deal has been the
major concern for the
organization. Another
major vision of the
Amazon is to become the
best digital platform
present globally.

important role in leading
Amazon to its vision.
Amazon has a huge
diversity of employees,
leading to the fact that
proper communication in
between the employees is
very much required. This
is the main reason that
functional process will be
getting better and hence
wise proper management
of the employees can be
performed as well.

performing proper
communication process.
This will ensure that
proper relationship with
the clients are
established. This also
helps Amazon in reaching
out to the mass with the
diversified product range
that they have. Amazon
has a huge amount of fan
following over the
platform of Facebook and
Twitter.

huge number of followers
in Pintrest. This process
also helps in performing
proper launching of the
products that are being
introduction of the
products. Google + has
been one of the major
aspect that is to be
considered for the
communication. Despite
this platform is not used
in large scale, this
platform has been of high
use.

voice conferencing tools is
also used. In this case, then
main aspect that is
considered is that despite
being away from the users
Amazon can reach out to the
clients and hence wise
perform better business. This
will be benefitting the
business management
process. Usage of Skype will
again be helping in dealing
with the different stakeholders
and hence wise perform
better assessment of the
business management.

The major benefits that is
received includes the
likes of gaining access to
a huge number of
audience. This will also
ensure that products and
services that are being
launched will be highly
marketed. This will also
help in increasing of
popularity of the existing
and launched products.