Amazon Retail Expansion: Project Life Cycle, Risk, and Planning

This report examines Amazon's strategic move to enter the retail sector, analyzing the various stages of the project life cycle, including initiation, planning, execution, and closure. It identifies key project elements such as project initiation documentation (PID) and the assessment of potential risks in each phase, including financial, technological, and operational risks. The report also delves into stakeholder influence, risk management strategies, and outlines activities for successful project planning and management. Furthermore, it includes a critical evaluation of the project planning stage and provides recommendations for successful implementation. The report focuses on the UK market, considering the dynamic changes in the retail sector and Amazon's objectives for expansion and increased profitability. The analysis covers risk assessment, stakeholder management, and project implementation strategies.

Table of Contents
Table of Contents
INTRODUCTION................................................................................................................................3
Assessment 1........................................................................................................................................3
Case study and identification of specified project...........................................................................3
Project life cycle stages....................................................................................................................4
Project Initiation Documentation (PID)...........................................................................................5
Risk in different phase of project life cycle.....................................................................................6
TASK 2.................................................................................................................................................8
Potential stakeholders and there influence on project plan..............................................................9
Risk management of potential risk at different level of project cycle...........................................10
outline the activities that could be used to successfully plan and manage this
........................................................................................................................................................11
project. ...........................................................................................................................................11
Critically evaluate .........................................................................................................................17
a phase review of the project planning stage. ..............................................................................17
Closure..........................................................................................................................................18
Recommendation-..........................................................................................................................18
REFERENCES...................................................................................................................................19
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INTRODUCTION
In the world of globalisation every organisation want to expand into different sector for
increasing the profitability and expansion of the company. There is dramatic transformation of
organised retail sector in the country. Observing the pace and requirement of development in
organisation there is the need of expansion in this dynamic retail sector. Amazon is multinational
company majorly focus on the development of e-commerce,cloud computing, artificial intelligence
and digital streaming. The company is counted as the big 4 technology company along with
Facebook, google and apple. Now the company want to enter into retail sector as it is the dynamic
industry moving toward organised section having a greater pace in economy. In the assessment the
various stage of project development will be discussed along with risk and different implementation
strategies. The company will evaluate different project planning stage for the successful launch of
retail sector in economy.
Assessment 1
Case study and identification of specified project.
Amazon company mainly known as as the largest had successful business in term of technology
along with Facebook, google and apple. Today every country was to develop there business in all
around the sectors of economy. Same as the amazon also want to enter in retail sector
differentiating into technology sector. There is dynamic face in the retail sector as the development
of country is moving towards organised sector. Being in electronic sector offering the services of
digital networking, cloud computing, artificial intelligence which turned it out as the largest internet
company in world. Consumer are king ans they want to serves there king best with all variety of
luxuries. In UK from the last 10 years retail sector was under pressure as because of finding
themselves in uncomfortable position because of low margin and weakened marketing. But the
years of 2018 turned to be uncertain event or UK as the macro outlook as positive ingredients for
increases spending for consumer and change of pace in UK.
From the above case it was analysed that company want have expansionism of it business
rather than existing sector and retail sector is being identified as there is pace in economy.
The identification the specific project is that the big four technology company Amazon want
to enter into retail sector. Business expansion can be done in variety of ways as the company has to
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spend a large amount, time and efforts in expansion opportunities before choosing the correct and
right decision with reliability.
Project life cycle stages.
The different levels of project management cycle represents the requirement of high level
processes for delivery the successful project. With the proper level of execution of project life cycle
then there is minimum wastage of resources along with efficiency and effectiveness of the project
implementation. In different phases of project management cycle , there is idea development of
project which defines its goals, execution plan and the proper guidance for its completion. Different
stages are-
1. Initiation phase.
 Business case documentation- In this documentation the justified requirement of project
as long with potential financial benefits.
 Feasibility study- evaluation of goals of project, timeline and cost which makes the clear
possibility of project can be executed or not. It makes the balance between the required
resources and completion of project demand of amazon project as to enter retail.
2. Planning phase.
 Project plan- identification of timeline of project including phases , task performers and
constraint .
 Process map- key identification of mile stones in the project timeline giving the
direction to successful planning.
 Budget and allocation of resources.-have the estimation of how much you have to spend
on different activities along with it hoe much there is requirement of resources so that
proper allocation can be done by amazon project as to enter retail..
 Anticipating risk-.proper planning will help in mitigating the risk in completion of
project.
3. Execution
 Organising workflow and brief of teams.- after planning organise the work flow by
assigning proper work to different teams along with proper guidance and proper
guidance and training can be there.
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 Communication and monitoring-proper communication should be there in each
department as failure of communication can lead to breakdown of project and getting
insured whether the goals are accomplished or not of amazon project as to enter retail..
4. Closure.
 Analyse project and team performance.- the roper analysis if the project performance
should be there in reference with team member had achieved the goals among with
timeline proposed to them.
 Project closure and post implementation of reviews- having assurance of completion of
all task without any loose ends and accounting of budget of used and unused data.
Project Initiation Documentation (PID)
It is one of the important components of management of project which leads to the basic foundation
of any company project. It works as reference point in entire of project as well as different
stakeholders in project team. There are various importance for preparation of Project Initiation
Documentation.
 Project initiation- The PID helps in the proper initiation of project in the amazon company
as it leads as the reference between the project management plan of company. With proper
documentation of planning and the important notes and allocation of resources with makes
of better allocation budget will refers to proper documentation or initiation of project((Uhl
and Gollenia, 2016).).
 Stage definition and planning- in PID it leads to have the understanding of different stages
identification and planning or resources in different levels along with budget and planning of
proper allocation of resources
 Project direction- with the preparation of PID, it is possible for the project manager to
decide the mile stone and proper allocation of work to different teams within given time so
that efficiency and effectiveness can be measure.
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Amazon retail Project Initiation Documentation (PID)
Title of Project Amazon Retail.
Estimated budget 100000£
How did you derive this number? Analysis of market and strategies of develop retail sector
Experience experts advice
Start date 26/07/19
Finish date 01/02/20
Project Sponsor Robert janner,Jr
Project Manager Mr. Tom deep
Main objectives To enter into retail market of UK
To have expansion of Amazon from technology to retail
sector.
Overall suggested approach Project management plan.
Risk Financial risk
Human resources risk.
Feasibility risk.
Risk in different phase of project life cycle.
Risk is something which is effect the performance of any event in completion of project. Due to
level of risk there is higher change of mitigation of standard result. There are variety of risk that is
there in different phases of project life cycle.
1.Initiation phase
 Legal and regulatory risk
 Political and social risk.
◦ These are the risk which a project has to face in the time of feasibility and documentation of
project as there are different rules and regulation that company has to look before making any
developmental process. Amazon need to have deep analysis of politic and social trends for
development of company.
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2.Planning phase.
 Financial risk
 Technology risk.
◦ In this stage of planning all the activities and dividing the work for efficiency and effectiveness
but there is the measurement of risk is there. The risk are financial and technological. So the
company has to put the proper finance and training for the use of technology(Uhl and Gollenia,
2016).
3.Execution
 Delays in project management.
 Operational and management risk
Proper implementation of project planning is an important part where the maximum risk is there.
The company has to try its best for proper implementation by mostly faces the risk of delays and
management risk. Some time they faces abundance of human resource.
4.Closure
◦ Commercial risk.
At last final closure of project sometimes fails or hung up without any successful completion as
there run out with finances at end.
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TASK 2
ABSTRACT
Amazon company mainly known as as the largest had successful business in term of technology
along with Facebook, google and apple. Today every country was to develop there business in all
around the sectors of economy. the objective of business project needs to identified that what the
company want to achieve through the development of this project. Risk management refers to the
identification of the problem before they actually occur. It is the main and initial part that is needed
to be identified in the planning of project plan. For the assesses of risk there are two basis
approaches that is too followed by project management planner hoe to mitigate the risk coming in
different parts of the project life cycle.
INTRODUCTION
Amazon company mainly known as as the largest had successful business in term of technology
along with Facebook, google and apple. Today every country was to develop there business in all
around the sectors of economy. There is dynamic face in the retail sector as the development of
country is moving towards organised sector. Being in electronic sector offering the services of
digital networking, cloud computing, artificial intelligence which turned it out as the largest internet
company in world. The years of 2018 turned to be uncertain event or UK as the macro outlook as
positive ingredients for increases spending for consumer and change of pace in UK.
REPORT
SCOPE OF PROJECT
The scope of project management will be that as amazon is going to expand in the retail sector so
that the product will have right merchandise, proper pricing of product by identification of potential
customer,proper implementation of marting mix and promotional mix decision. From project
management it will help in inventory management and supply chain management(Fleming and
Koppelman, 2016,). This will help in innovative thinking and smooth functioning in areas of retail
sales, managerial development and different type of merchandisers.
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Scope process
There is significant set procedure of the development of the scope statement process. The
proper implementation of procedure must be established for having the significant development od
scope statement of that the clear identification of work can be done.
Process of scope formation.
 Business project needs and business problem
There should be clear identification of the need why there is establishment of project plan is there.
What is the requirement of business to have this project planning or the problem which will be
reduce or get solution but implementation of the project plan.
 Objective of business project- the objective of business project needs to identified that what
the company want to achieve through the development of this project(Fleming and
Koppelman, 2016,). The project plan should have the clear and justified objective that will
help in development of mission of company.
 Advantage of completing project and its justification- what is the benefit if there is
successful implementation of the project plan has been there. If the successful
implementation is there then company would be able to have the expansion in market.
 Scope of project- what should be included and excluded in the scope of project as the
company should understand what are the proper implementation of plan project can be done.
The scope of business should be part of scope of project plan.
 Key milestones- the proper key milestone needs to have direction and working of project
pal. There should be proper guideline be there so that many actives can be properly
identified and positive line can be maintained.
This the 5 step procedure which will help in creating the successful and perfect project plan.
Scope statement
To became UK''s largest apparel retailer by providing the right product to right customer in right
prices consisting of democratic fashion enrich with quality and sustainability.
Potential stakeholders and there influence on project plan.
A stakeholders in the project plan are the one who are effected or interested in success or
failure of project plan. The project planner should know who are the better stakeholder who will
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have healthy relationship. They help is deciding the various dates of beginning, planning duration,
and execution of project.
Project manager-manger is the main stakeholder who is having responsibility for the completion
of successful business. He will the proper decision maker who had to look after the proper
implementation.
Project team- the total team of project plan who has responsibility to properly communicate the
business in such a way that the company can have successful expansion of amazon in retail sector.
Functional management- the whole management team of expansion company will have
contribution in development process of project plan as there have there impact on decision making
whether they have the resources or not(Sánchez, 2015).
Sponsor- they are on who is giving the investment rather then the company for successful
expansion of amazon into retail sector. He has the maximum risk bareness in understanding the
project plan .
Risk management of potential risk at different level of project cycle.
Risk management refers to the identification of the problem before they actually occur. It is the
main and initial part that is needed to be identified in the planning of project plan. Risk assessment
helps in identification, classification, prioritized the different events on the basis of risk
performance previously of cost, schedule , technical and performance risk. hence risk are those
things that cannot be eliminated from the task, ether they have to reduces or majorly damage.
These are basic risk that are coming in different phases of the project plan(Turner, 2016.). There is
3 steps through which there could be the mitigation of risk to minimum level in project plan. risk
management can be done in ways by -
Identification of risk-
The major requirement is to first identification of risk that can be effect the different phases
of project plan. To mitigate any problem you should be aware of the issue that can effect your
working culture. There are many ways through which you can identify the risk at different phase-
 Checklist
 Flow chart
 Case studies
 Swot analysis
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 Interviews
After the selection of by process the analysis of the risk is identified in different phases.
1.Initiation phase
 Legal and regulatory risk
 Political and social risk.
2.Planning phase.
 Financial risk
 Technology risk.
3.Execution
 Delays in project management.
 Operational and management risk
4.Closure
◦ Commercial risk.
These are basic risk that are coming in different phases of the project plan.
Assessment of risk
For the assesses of risk there are two basis approaches that is too followed by project management
planner hoe to mitigate the risk coming in different parts of the project life cycle(Kerzner, 2019.).
Quantitative Risk Analysis-estimating the probability and consequences of risk which has the
implication for the project objective and understanding.
Qualitative Risk Analysis- many times there are the risk at different stages that are in qualitative
term in which different sources and skill and to communicated and different kind of modelling
qualitative tools will be applies to mitigate the risk.
outline the activities that could be used to successfully plan and manage this
project.
1 Event requirement
1.1 Identifying needs
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1.2 Framing objectives of event
1.3 Selecting location
1.4 Analysing surroundings
1.5 Checking safety measures
1.6 Selecting date
1.7 Setting budget
2.Plant location
2.1 Visiting site
2.2 Evaluation of site
3. Market analysis
3.1 SWOT analysis
3.2 PESTEL analysis
4.STP
4.1 Segmentation
4.2 Targeting
4.3 Positioning
5.Marketing mix
5.1 Product
5.2 Price
5.3 Place
5.4 Promotion
5.5 People
5.6 Physical evidence
5.7 Process
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6.Media promotion
6.1 Advertisement
6.2 Endorsement
6.3 Event planning
7 communication
7.1 scheduling activities
8. Technology
8.1 selecting devices
8.2 testing of devices
9.Production
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Event requirement 77 days Thu 7/25/19 Fri 11/8/19
Auto
Scheduled Identifying needs 9 days Thu 7/25/19 Tue 8/6/19
Auto
Scheduled
Framing objectives of
event 7 days Wed 8/7/19 Thu 8/15/19 2
Auto
Scheduled Selecting location 20 days Fri 8/16/19 Thu 9/12/19 3
Auto
Scheduled Analysing surroundings 8 days Fri 9/13/19 Tue 9/24/19 4
Auto
Scheduled
Checking safety
measures 15 days Wed 9/25/19 Tue 10/15/19 5
Auto
Scheduled Selecting date 11 days Wed 10/16/19 Wed 10/30/19 6
Auto
Scheduled Setting budget 7 days Thu 10/31/19 Fri 11/8/19 6,7
Auto
Scheduled Plant location 90 days Thu 7/25/19 Wed 11/27/19 8
Manually
Scheduled Visiting site 9 days Thu 7/25/19 Tue 8/6/19 7,8
Auto
Scheduled Evaluation of site 13 days Mon 11/11/19 Wed 11/27/19 8
Manually
Scheduled Market analysis 8 days Thu 7/25/19 Mon 8/5/19 11
Auto
Scheduled SWOT analysis 7 days Thu 11/28/19 Fri 12/6/19 10,11
Auto PESTEL analysis 8 days Mon 12/9/19 Wed 12/18/19 13
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Scheduled
Auto
Scheduled STP 11 days Thu 12/19/19 Thu 1/2/20 14
Auto
Scheduled Segmentation 5 days Thu 12/19/19 Wed 12/25/19 13,14
Auto
Scheduled Targeting 6 days Thu 12/19/19 Thu 12/26/19 13,14
Auto
Scheduled Positioning 6 days Thu 12/26/19 Thu 1/2/20 16
Auto
Scheduled Marketing mix 22 days Fri 1/3/20 Mon 2/3/20 18
Auto
Scheduled Product 9 days Fri 1/3/20 Wed 1/15/20 17,18
Auto
Scheduled Price 8 days Fri 1/3/20 Tue 1/14/20 18
Auto
Scheduled Place 7 days Thu 1/16/20 Fri 1/24/20 20
Auto
Scheduled Promotion 11 days Thu 1/16/20 Thu 1/30/20 20,21
Auto
Scheduled People 5 days Wed 1/15/20 Tue 1/21/20 21
Auto
Scheduled Physical evidence 6 days Mon 1/27/20 Mon 2/3/20 22
Auto
Scheduled Process 6 days Wed 1/22/20 Wed 1/29/20 24
Auto
Scheduled Media promotion 16 days Tue 2/4/20 Tue 2/25/20 26
Auto
Scheduled Advertisement 9 days Tue 2/4/20 Fri 2/14/20 25,26
Auto
Scheduled Endorsement 7 days Mon 2/17/20 Tue 2/25/20 28
Auto
Scheduled Event planning 6 days Mon 2/17/20 Mon 2/24/20 26,28
Auto
Scheduled communication 6 days Wed 2/26/20 Wed 3/4/20 29
Auto
Scheduled scheduling activities 6 days Wed 2/26/20 Wed 3/4/20 30
Auto
Scheduled Technology 12 days Thu 3/5/20 Fri 3/20/20 30
Auto
Scheduled selecting devices 6 days Thu 3/5/20 Thu 3/12/20 32
Auto
Scheduled testing of devices 6 days Fri 3/13/20 Fri 3/20/20 34
Auto Production 12 days Mon 3/23/20 Tue 4/7/20 35
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Scheduled
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Critically evaluate
The evaluation of the report will be done on the basis of the all the activities that are planned in the
planning phases of the organisation has been successfully completed. There were many risk in the
completion of project but due to effective implementation of various qualitative and quantitative
approach have make the reduction in the risk assessment. There were many things that were not
worked according to the planning but the they did not lead to failure of product in market. The retail
product of market were successfully launched in the market(Muriana and Vizzini, 2017) . The
project manager leads to various more application of different strategies for the implication of
various development department. The members have critically analysis the difference between
planning and monitoring phases. There were not more deviation, this were properly managed as
they were required to be managed in the longer process of time.
a phase review of the project planning stage.
On the stage of planning there were various things that were discussed. In planning there many
steps they were basically the plan were there is which different implication plan, maps , budget
allocation is done in proper ways. The management of planning various target have been achieved
in the better way. The risk management will be done in qualitative and quantitative way. There were
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many risk that were allocated and properly eliminated so that working. The management will help
in analysis the work so that minimum risk can be there and the management can work in improving
the efficiency and effectiveness of the project plan cycle.
Closure
The last stage clearly signifies that there was successful implementation of all the planning done in
project life cycle. Everything was done is particular manner that things have reached the end in the
way they were expected to be completed(Görög, 2016.). t He problem were there such as the proper
planning was done and major contribution is done in proper way so that work proper
communication was there. the closure ended in proper ways as the production for the retail sector as
be successfully stars in defined location . There were less problem as they were said to be.
Recommendation-
More proper planning has to be done so that more risk an be eliminated.
Proper budgeting should be done so that the resource can be equally distributed.
Different more statically tools should be use for development of more techniques in the project
plan. The implementation of strategy should be done properly.
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REFERENCES
Books and Journals
Görög, M., 2016. A broader approach to organisational project management maturity
assessment. International Journal of Project Management, 34(8), pp.1658-1669.
Muriana, C. and Vizzini, G., 2017. Project risk management: A deterministic quantitative
technique for assessment and mitigation. International Journal of Project
Management, 35(3), pp.320-340.
Kerzner, H., 2019. Using the project management maturity model: strategic planning for project
management. Wiley.
Turner, R., 2016. Gower handbook of project management. Routledge.
Sánchez, M.A., 2015. Integrating sustainability issues into project management. Journal of
Cleaner Production, 96, pp.319-330.
Heldman, K., 2018. PMP: project management professional exam study guide. John Wiley &
Sons.
Uhl, A. and Gollenia, L.A. eds., 2016. A handbook of business transformation management
methodology. Routledge.
Harrop, O., 2018. Air quality assessment and management: A practical guide. CRC Press.
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management.
Project Management Institute.
Crowley, S.L., Hinchliffe, S. and McDonald, R.A., 2017. Invasive species management will
benefit from social impact assessment. Journal of Applied Ecology, 54(2), pp.351-357.
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