Amazon Prime Air's Strategic Foresight: Leading the Retail Industry

This essay examines Amazon's Prime Air drone delivery service as a strategic initiative that positions the company ahead of the curve in the retail industry. It discusses how Prime Air addresses situational needs, such as pandemic-related restrictions and technological advancements, to meet future challenges. The essay highlights Amazon's ability to identify and capitalize on opportunities by commercializing drone technology for same-day delivery, providing a competitive edge in price wars and customer expectations. While acknowledging limitations like weight restrictions and distance, the analysis underscores the potential of drone-based delivery to ensure social distancing and hygiene during the pandemic, offering significant growth benefits for Amazon. The essay concludes that Amazon's proactive approach to innovation enables it to overcome existing challenges and maintain its leadership in the evolving business landscape. Desklib provides access to this and other solved assignments.

Ahead of the curve
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
ARGUMENTS................................................................................................................................3
REFERENCES................................................................................................................................5
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INTRODUCTION
Withstanding unbeatable success and response from community requires out of the box
thinking actions which justify ahead of curve response. Prime air drone delivery service by
Amazon is one such example which is complete exploration of technology and a justified and
welcomed action in this pandemic time when entire retail industry is suffering from supply chain
issues. The speech will incorporate discussion of Amazon air drone service and how it had been
acting as a decision which can make Amazon ahead of curve as retail leader. It will also
enlighten the situational needs such as pandemic restrictions and technological advancements
which are supporting organisation to achieve future needs and challenges.
ARGUMENTS
The prime air service of Amazon is drone delivery service aims to deliver products to
customers by using drones in same day so that its customers does not have to wait for long days.
The fierce price wars among Amazon and its competitive retailers is well known to entire world.
Thus use of drone for providing same day delivery keeps organisation one step ahead from its
competitors. Though at present company is giving delivery in 30 minutes and order weight range
should be less than 5 pounds and destination limit within 10 miles’ radius (Burzichelli, 2016).
However, none of the business service providers have till now taken such forwards steps to
commercialise the drone delivery. It has created a new buzz and higher level of expectations,
thrill and satisfaction among its customers and challenge for competitors.
Another argument which signifies this ahead of curve move of retail giant is the
situational demand which is identified and explored by Amazon only. In the time of pandemic
Covid 19 when social distancing and lock down restrictions have become a pain for every sector
and organisation Amazon found an ultimate remedy to meet customer needs as well as new
trends induced by Covid 19 protocols. The outburst and progression of Covid is still uncertain
and thus there is need of developing such solution which can establish a balance between social
distancing and safety of customers as well as employees without letting business or supply chain
suffer.
Use of drones is not a completely new thing but is widely limited to only defence actions
or entertainment purpose by individuals. Thus the idea to make commercial use of drone
technology shows that Amazon has great ability to identify the opportunities and calibre to
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convert those opportunities into profit. Thought certain limitations such as weight restrictions
and distance can affect the operations and success of idea but it cannot be denied that drone
based delivery would be demanding and successful action for meeting consumer expectations
and changing business scenarios (Welch, 2015). Drone delivery ensures the same day delivery
along with complete social distancing and hygiene concerns during pandemic. This has not been
achieved by any of the existing retailers and thus can provide immense benefit to firm in terms of
growth.
Thus it can be said that that Amazon always remains ahead of curve in terms of identifying
and utilising the opportunities. Though at present organisation is working on eliminating the
existing operational challenges but the move can be seen as great initiative to overcome the
existing challenges of Covid 19 which have not only threaten retail industry but to all business
activities. For achieving the professional and corporate objectives not only individuals but
organisations as well make efforts which can lead them ahead of curve. It enhances the
efficiency and productivity by encouraging optimum use of existing resources, potential and
opportunities.
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REFERENCES
Books and Journals
Burzichelli, C.D., 2016. Delivery drones: Will amazon air see the national airspace. Rutgers
Computer & Tech. LJ. 42. p.162.
Welch, A., 2015. A cost-benefit analysis of Amazon Prime Air.
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