This presentation analyzes the Amazon business sector, focusing on the impact of digital disruption and the critical role of data. It explores how data is used as a business tool, identifies various job types within the sector, and outlines the essential skills required for a successful career. The presentation includes an online research questionnaire designed for industry professionals and a discussion guide for face-to-face interviews, along with an evaluation of the research techniques employed. It also provides recommendations for improving research effectiveness. The presentation covers key aspects like real-time data tracking, data security, user-friendly tools, and the importance of skills such as communication and coding. The analysis uses both primary qualitative and quantitative research methodologies, emphasizing the benefits of gathering authenticated and authorized data directly.
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