This report provides a detailed analysis of the Amazon Smile business model, examining its key components, including customer segments, customer relationships, key partners, value propositions, distribution channels, revenue streams, key resources, and cost structure. It explores the interrelationships between these building blocks and identifies critical success factors that have contributed to Amazon Smile's success in the e-commerce market. The report also highlights potential downside risks and proposes business model changes to enhance its competitiveness. The analysis includes a business model canvas and performance indicators, offering a comprehensive overview of Amazon Smile's operations and strategic considerations, with recommendations for future growth and expansion into new markets.