Amazon: A Research Report on Social Media & Consumer Behavior

This research report aims to determine the impact of social media on consumer buying behavior, focusing on Amazon. The objectives include understanding the conceptual framework of social media and consumer behavior, examining customer perceptions towards online shopping through Amazon, identifying factors influencing consumers to shop via social media, investigating the impact of social media on buying behavior on Amazon, and suggesting ways to positively influence consumer behavior towards social media. The study explores themes such as frequently used social media sites, customer spending habits on social media, the use of social media for product information, key factors influencing online shopping choices, the accessibility of product information on social media, platforms for product reviews, and the advantages of shopping from Amazon online. Recommendations include Amazon focusing on providing updated information through platforms like Facebook, Twitter, and YouTube, implementing advanced technologies for secure payment options, and offering attractive discounts and quality products. The report concludes that social media significantly impacts consumer buying behavior, and Amazon should leverage these platforms to enhance sales and customer engagement.

Research Project

Aim and Objective
Aim:
To determine impact of social media on consumers buying behaviour; study of
Amazon”.
Objectives:
• To understand conceptual frame work of social media and consumer buying
behaviour
• To examine perception of customers towards online shopping through Amazon.
• To identify factors that influence mind of consumers to shop through social media
platform.
• To investigate impact of social media on buying behaviour of clients in Amazon.
• To suggest ways that can help in influencing buying behaviour of consumers
positively towards social media

Theme 1: Mainly used social media sites by consumer on daily
basis

Theme 2: Customer spent on social media sites per
week

Theme 3: With the social media sites, Amazon is able to seek out products and
services informations actively.

Theme 4: Major factor influence the mind of customers to shop from online
platform

Theme 5: People can find quick information about Amazon products and
services on social media

Theme 6: On which social site population give quick review about product
and services of Amazon.

Theme 7: Major advantage to shop from Amazon online

Recommendation and justification
• From the discussion several recommendations can be given to Amazon:
• Amazon should focus on giving updated information to consumers through
Facebook, Twitter and Youtube. These are such sites that can attract
people and can make them positive towards the brand. By this way sales
volume of the cited firm will get improved.
• Amazon should use advanced technologies so that it can provide secure
payment options to clients. By this way they will be positive and they will
buy its products without fear.
• It can be recommended that social media impact on the customers buying
behaviour so cited firm should give attractive discount offers and quality
products at lower rates. By this way more people will take interest in
online shopping from the entity.

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• Jensen, K. B., 2013. A handbook of media and communication research:
Qualitative and quantitative methodologies. Routledge.

Thank You