Stakeholder Analysis Report: Amazon's Commitments and Expectations

This report provides a comprehensive analysis of Amazon's key stakeholders, including owners/shareholders, management, employees, suppliers, customers, financial institutions, and the community. It identifies the specific expectations of each stakeholder group, such as profitability for shareholders, fair wages and working conditions for employees, and quality service for customers. The report then examines how Amazon addresses these expectations through its website, annual reports, advertising, and Corporate Social Responsibility (CSR) initiatives. It highlights Amazon's commitment to maintaining values, supporting employees, fostering supplier relationships, engaging with customers, and contributing to community development. The report references academic sources to support its analysis, offering a detailed overview of Amazon's stakeholder management strategies.

Running head: AMAZON STAKEHODERS
Amazon Stakeholders
Name of the Student
Name of the University
Author Note

1AMAZON STAKEHOLDERS
Amazon is a global technology company based in United States and is one of the market
leaders in e-commerce, cloud computing, artificial intelligence and digital streaming.
Amazon is among the Big Four of Technology Company. The aim of report is to identify all
types of stakeholders and their expectations and what is said by Amazon in their website,
annual reports, advertising and other documentation which exhibits how or what Amazon is
doing to meet those commitments.
The various types of stakeholders for Amazon and the expectations
Owners or shareholders: The Owners or the shareholders includes individuals owns the
organizations to various degrees and their expectations are mainly focused towards the
profitability of the business as well as its performance. The share values, goodwill, market
capture and leadership position can also be some of the expectations that can be mapped to
the owner’s r shareholders (Tan & Carrillo, 2017).
Management (Board of Directors and Top level management): the management and Board of
Directors are key internal stakeholders whose decisions influences the strategic objectives
and direction sof the businesses. Their expectations includes the growth and diversity of
business and maximizing the profitability and benefit for the stakeholders and shareholders.
Employees: The employees includes the salaried as well as waged workers within the
organization and form an integral part of the organizational culture of Amazon (Laudon &
Traver, 2016). The employees form the key internal stakeholders of the organization and their
expectations can be varied such as fair wages, healthy working condition, health benefits,
scope of professional growth and development and career advancements.
Suppliers: Suppliers are the entities that form a key external stakeholder of the organization
who provides Amazon with the necessary raw materials and services required for the

2AMAZON STAKEHOLDERS
production and delivery of the finished merchandises. Their expectation includes fair trade,
tax benefits and commitment as well as profitability from the business.
Customers: The Corporate Social Responsibility approaches that are utilized by Amazon
gives maximum focus on customers as the most vital external stakeholder group. The main
expectation of the customers includes a quality in service and fair pricing along with the
providence of a diverse product and service line (Akter et al., 2016).
Financial institutions: This includes the banks who provide essential financial support to
Amazon and are a part of the external stakeholder group. The interests of the bank mainly lie
within the ability of the organization to repay its loans and provide a financial sustenance to
the banks.
Community: The community includes the local as well as the global social groups within
which the organization operates both in terms of its physical as well as virtual presence and
their expectations are mainly towards the goodwill and image of the organization and the
commitment of the organization towards helping the social causes relevant in those
communities (Ritala et al., 2018).
Company’s commitment towards the stakeholders within the website’s annual reports,
advertising and other documentation
Owners or shareholders: The views, values and objectives of the owners as well as the
shareholders as a collective are given a high focus within the mission, vision and aim of the
organization. Such views or values can be seen within Amazon’s website with its explicit
statement an commitment towards maintaining those values. The annual report, financial
statements and recruitment policies all have a common outline of highlighting these values to
imply its importance.

3AMAZON STAKEHOLDERS
Management (Board of Directors and Top level management): the management have helped
to maintain commitment, authority as well as responsibility towards its strategic directions
and its decisions have helped towards the development of the annual reports, the company
policies and protocols (Laudon, 2016).
Employees: The annual reports as well as the various other performance reports published by
Amazon pays a high importance towards the value of the employees and their contribution
towards organizational performance. This has been exhibited through strong reward and
recognition system to encourage performance (Mishra et al., 2018).
Suppliers: Importance for the suppliers can be seen within the website by Amazon’s clarity
on supplier information as well through the annual reports on supplier performances. The
incorporation of the supplier’s effort and names in the website of Amazon shows that the
organization upholds its relationship and professionalism with the suppliers.
Customers: The customers are considered as the main determinants of the e-commerce and e-
retail business of Amazon and they affect the revenues of the business to significant extent.
The focus of the CSR activities as well as the advertising and marketing activities is all aimed
towards developing a goodwill with the customers and increasing their engagement within
Amazon. The inbuilt customer service in the web portal as well as through dedicated
customer service management have helped to address the customer feedbacks and grievances
(Akter et al., 2016).
Community: The CSR program and policies mentioned in the website as well as the
incorporation of the budget f CSR in the policies, reports and financial statements shows a
commitment towards the development of the communities and helping with the social causes
as well as towards the sustainability of the society and environment.

4AMAZON STAKEHOLDERS
References:
Akter, S., Wamba, S. F., Gunasekaran, A., Dubey, R., & Childe, S. J. (2016). How to
improve firm performance using big data analytics capability and business strategy
alignment?. International Journal of Production Economics, 182, 113-131.
Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society.
Mishra, D., Gunasekaran, A., Papadopoulos, T., & Childe, S. J. (2018). Big Data and supply
chain management: a review and bibliometric analysis. Annals of Operations
Research, 270(1-2), 313-336.
Ritala, P., Huotari, P., Bocken, N., Albareda, L., & Puumalainen, K. (2018). Sustainable
business model adoption among S&P 500 firms: A longitudinal content analysis
study. Journal of cleaner production, 170, 216-226.
Tan, Y., & Carrillo, J. E. (2017). Strategic analysis of the agency model for digital
goods. Production and Operations Management, 26(4), 724-741.