This report examines Amazon's marketing and strategic resource management plan for launching a new product: fresh food and grocery delivery in Tier 1 and 2 cities in India. It begins with an introduction to Amazon and the rationale for entering the Indian market, followed by a PESTLE analysis to assess the political, economic, social, technological, legal, and environmental factors influencing the business. The report then justifies the new product idea, analyzes the competitive landscape using Porter's Five Forces, and details an integrated marketing plan with SMART goals, channel strategies, and evaluation methods. The report emphasizes Amazon's customer-centric approach, the importance of same-day delivery, and the use of big data analytics. The conclusion highlights the strategic advantages and potential for success in the Indian market.
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