Business Management Report: Amazon's Strategic Plan and SWOT Analysis

This report provides a comprehensive analysis of Amazon's business management strategies. It begins by outlining Amazon's mission and vision statements, emphasizing its customer-centric approach and global reach. The report then delves into Amazon's strategic, tactical, and operational plans, highlighting the roles of different management levels. A detailed SWOT analysis is presented, identifying Amazon's strengths, weaknesses, opportunities, and threats, providing insights into its market position and competitive landscape. The analysis covers various aspects, including customer orientation, innovation, cost leadership, and the impact of external factors like competition and cybercrime. The report concludes with a discussion of Amazon's business strategies, emphasizing the importance of people management, customer satisfaction, and operational efficiency in achieving its business objectives.

Running head: BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
Name of the Student:
Name of the University:
Author Note:

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Chosen Organization: AMAZON
Response to Question 1
Mission The mission statement of Amazon is “We strive to offer our customers the
lowest possible prices, the best available selection, and the utmost
convenience.” The mission speech ensures eye-catching e – commerce
services for satisfying the requirements of their customers (Amazon). The
substantial factors of the mission statement are best selection, utmost
convenience and lowest Prices. The pricing strategy of the concerned
business always aims to decrease the prices of their products and services for
the customers. The addition of the service quality, product selection and
pricing strategy assists the organization to describe the tactical way of e-
commerce business.
Vision The vision statement of Amazon is “To be Earth’s most customer-centric
company, where customers can find and discover anything they might want
to buy online.” The vision statement is designed to describe the key aims of
the concerned business. The critical factors of the vision statement are widest
selection of the products, customer prioritization and global reach. The vision
statement is itself defines the global leadership in the e-commerce industry.
This statement indicates in continuing the efforts for broadening the product
mix under marketing mix approach (Aires et al.).

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Response to Question 2
Plan Description Type of Manager
Strategic Plan In this plan the manager plan a direction which
should be followed by the organization to achieve
the business aim and objective. This strategic plan
gives an ultimate guidance to the concerned
business regarding the steps that should be taken to
develop the business (Huang, Zhao, and Morad
Benyoucef). The strategic plan of Amazon is
always prepared keeping the customers on the
priority list.
Board of Directors
should be responsible
to prepare all strategic
plans of the concerned
business.
Tactical Plan The tactical moves are developed to enhance the
performance of the business. The tactical plan is
prepared to meet the daily target of the concerned
business. Tactical planning of Amazon deals with
the development of the every day’s processes.
Effective communication is a critical factor of a
tactical plan.
Lower level managers
are responsible to
prepare effective
tactical plans for
Amazon.
Operational
Plan
The operational plan of Amazon deals with the
detailed information for directing people to perform
their daily operations that is required to run the
business. The operational plan includes the
strategies that is to be taken, the person responsible
to implement the strategies in the business, the
timelines within which the strategies or tasks are to
be completed and the amount of the financial
resources allowed to perform the daily operations
(Chaffey et al.).
Operational plan is
developed by the
operational manager of
the concerned business.

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Response to Question 3
People As discussed earlier, the top priority of Amazon is their
customers. The business always try to offer customer
friendly experience for their clients. Moreover, amazon
also prioritize their staffs and always tries to keep their
staffs motivated towards their business roles and
responsibilities. The success lies in the proper
management of the people. Customers are highly satisfied
with the services of the business which allow them to
increase the number of customers in the business.
Customers are also facilitated by the attractive customer
support (Niranjanamurthy et al). The queries of the
customers are easily and instantaneously sort out by the
business representatives. Stakeholder management is
appropriately done by business officials. Each and every
business departments and operations are managed by
efficient leadership strategies.
Strategy Business strategies are critical for every business as they
help the businesses to develop their vision and mission.
Similarly, for Amazon, business strategies play a major
role. These strategies are develop to assist the business to
achieve the aims and objective of the concerned business.
Moreover the strategic moves are implemented to achieve
the competitive advantage in the market. This help
Amazon to lead the table of the e-commerce business
globally. Strategically, the concerned business always
tries to retain the customers and also involve more
number of peoples in their business.
Operations The daily operations are performed to run the business
smoothly. While performing the daily operations the
business has to face numerous issues. Managing all these
issues help the business to gain success in the competition
market. This allow the business to lead the e-commerce
industry globally.

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Response to Question 4
SWOT Analysis
Name of the Organization: Amazon
Internal Factors
Strengths:
1. Leading retail business in the world: Amazon is the greatest online retailer in world. The
present business revenue of the business is US$232.887 billion.
2. Customer Oriented: Amazon has an extensive customer reach which made it a successful
customer oriented brand.
3. Innovations to make differentiations: Amazon always tries to develop innovative ideas in
their services and products which allow them to separate themselves from other global
businesses.
4. Cost Leadership: The services are provided in a customer friendly prices which allow the
business to involve more customers in their business.
5. Attractive Customer Support: Amazon utilizes highly effective and efficient distribution
and logistics system to deliver their services to their clients (Cherry, Erin and Celine
Latulipe.). This ensures secure, reliable and fast delivery of goods. This helps the business to
attract more customers and involve them in their business to increase the business revenue.
Weaknesses:
1. Effortlessly Copy able Business Design: Online marketing business has developed as a
general practice in this modern world.
2. Losing few business margins: In few countries, the business has faced great losses like
India and many more.
3. Limited presence of brick and mortar: The business owns limited physical stores and
therefore, it becomes difficult for the business to handle huge number of customers from one
place.
4. Tax Avoidance Controversy: The tax avoidance in US, UK and Japan by Amazon had
negatively affected the business.
External Factors
Threats:
1. Controversies: Some controversies led to a dent in the brand image of Amazon.
2. Regulations of Government: The governmental regulations can limit the business
development up to some extent.
3. Cybercrime: The increasing cybercrime is huge threat for the business as all the business
operations are conducted over internet.
4. Aggressive Competition: In this modern world, there are many e-commerce globally which
are increasing the competition level for Amazon (Zhou et al.).
Opportunities:
1. Expansion of the business operations in the developing market: The high brand value
can allow the business to increase the business revenue in more amount. The business can
expand the number of physical stores which will allow them to increase the business revenue.
2. Development in the organization policies and technological measures: The business
revenue can be increased by improving the organizational policies. The method of operation
can be improved.

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3. Backward Integration: The business can go with the backward integrqation through
expansion of business production
4. More acquisitions: The business can increase the market share of the business as well as
can decrease the competition level by increasing the acquisition capacity.

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References
Aires, Filipe, Fabrice Papa, and Catherine Prigent. "A long-term, high-resolution wetland dataset
over the Amazon Basin, downscaled from a multiwavelength retrieval using SAR data." Journal
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Amazon. "About Amazon." US About Amazon. N.p., 2020. Web. 3 Feb. 2020.
Chaffey, Dave, Tanya Hemphill, and David Edmundson-Bird. Digital business and e-commerce
management. Pearson UK, 2019.
Cherry, Erin, and Celine Latulipe. "Quantifying the creativity support of digital tools through the
creativity support index." ACM Transactions on Computer-Human Interaction (TOCHI) 21.4
(2014): 1-25.
Huang, Zhao, and Morad Benyoucef. "From e-commerce to social commerce: A close look at
design features." Electronic Commerce Research and Applications 12.4 (2013): 246-259.
Niranjanamurthy, M., et al. "Analysis of e-commerce and m-commerce: advantages, limitations
and security issues." International Journal of Advanced Research in Computer and
Communication Engineering 2.6 (2013): 2360-2370.
Zhou, Lina, Ping Zhang, and Hans-Dieter Zimmermann. "Social commerce research: An
integrated view." Electronic commerce research and applications 12.2 (2013): 61-68.