Global Strategy and Sustainability Analysis: Amazon Case Study Report

This report delves into the global strategy and sustainability initiatives of Amazon. It begins by defining global strategy and its relevance, followed by an analysis of Amazon's external environment using PESTEL analysis to understand market dynamics. The internal environment is examined through the VRIO framework to assess the company's core competencies and opportunities. The report further explores Amazon's corporate social responsibility (CSR) and sustainability practices, including supporting local communities, educating workers, and sustainable sourcing. The conclusion summarizes the key findings and emphasizes Amazon's approach to global business and sustainability. This comprehensive analysis provides insights into Amazon's strategic approach and its impact on the global market.

GLOBAL STRATEGY AND SUSTAINABILITY

INTRODUCTION
• Global strategy is defined as an approach by the
organisations and the companies in order to
explore beyond the boundaries they are
confined to.
• Initially the companies or businesses decide
upon launching their business with an extent of
providing and serving to a particular area and
their norms are stipulated to a single enclosure.
The global strategy is to evolve around the
different areas that will uplift the company in all
the aspects.
• The organisation that is taken in this report is
the Amazon.com which is one of the best
retailing services on a global basis. Amazon
which is multinational technology company
whose headquarters are in Washington, US.

EXTERNAL ENVIRONMENT ANALYSIS
• Retailing industry will have to undergo certainties which are regarded as internal and
external effects. Being one of the largest retailers with a significant technologies and
the provided online facilities, amazon is ranked as one of the top most retailers.
• the online market is never stable and in a continuous manner challenging amazon in
all the possible ways. The factors that affect the company are noticed by the company
are through the PESTEL analysis.
• Through the PESTEL analysis the directors can analyse the different factors that
contribute towards the external factors. The impact of the external factors on the
company was evaluated which can help in minimising the negative impacts and
maximizing the positive impacts.

INTERNAL ENVIRONMENTAL ANALYSIS
• The VRIO analysis of the company amazon aims at treasuring how the company will
grow with its opportunities and sustain in the market.
• This model is based on Jay B. Barney’s system that will bring forth various internal
concepts of the company that are used to sustain. The company’s core competencies
and the opportunities are related to this model. VRIO stands for value, rare, imitable
and organization.

CSR AND SUSTAINABILITY ANALYSIS
• Supporting local communities: the company is regarded as the e-commerce giant
which raised amazon relief fund in the year 2020 which was around USD25 million
initial contribution. On this occasion the company targeted upon the delivery service
partners and the other stakeholders.
• Educating and empowering workers: the amazon career program that was designed
by the company provides 95% of the tution fee in order to help them gain knowledge
in the areas they are willing to learn other than those that are associated with the
company.
• Sustainable sourcing: the Better Cotton Initiative which is the largest initiative that is
taking up added amazon to be a part. The company aimed at stopping the cotton
usage until the forced labour is stopped.

CONCLUSION

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