Amazon Strategy and Case Analysis: Assessment 1 Report (KIRAT GILL)

This report offers a comprehensive strategic analysis of Amazon, examining its internal and external environments to identify strengths, weaknesses, opportunities, and threats. It utilizes analytical tools such as PESTLE, Porter's Five Forces, Value Chain Analysis, and SWOT analysis to assess Amazon's current market position and competitive landscape. The report delves into Amazon's mission, vision, and core values, alongside its diverse range of products and services. Furthermore, it recommends two key strategies for Amazon's growth: expanding its private-label product offerings and growing its presence in the grocery market. The analysis highlights Amazon's technological advancements and their impact on customer experience, providing insights into the company's overall strategic direction and future potential.