Amazon's Strategic Management: Analysis of Strategy and Implementation

This report analyzes Amazon's strategic management, focusing on the shift from its original cost leadership strategy to a customer-centric approach. It identifies key elements such as providing effective services and fulfilling customer needs. The report examines the implementation of low-cost provider, differentiation, diversification, and market timing strategies, highlighting how Amazon leverages these elements to maintain its competitive edge in the online retail industry. The analysis includes understanding how the company responds to market demands and diversifies its product lines to attract a broad customer base. Desklib provides access to similar solved assignments and study tools for students.