Global Strategy and Sustainability Report: Amazon.com Analysis

This report provides a comprehensive analysis of Amazon.com's global strategy and sustainability practices. It begins with an introduction to Amazon, followed by a critical evaluation of its external environment using PESTEL analysis and its internal environment using the McKinsey 7-S framework. The report then examines Amazon's Corporate Social Responsibility (CSR) and sustainability initiatives, assessing their implications and impact on the company. Recommendations are provided for both global development and sustainability, focusing on areas such as cost structure, economies of scale, product development, packaging reduction, renewable energy adoption, and the shift to mono materials. The report concludes by summarizing the key findings and recommendations, emphasizing the importance of sustainability and strategic planning for Amazon's continued success. The report also includes references to academic sources supporting the analysis.

Global strategy and
sustainability

Table of Content
Introduction
Critical analysis and evaluation of External environment
Critical analysis and evaluation of Internal environment
Critical analysis and evaluation of CSR and Sustainability
Evaluation of implication and impact of both on Amazon.Com
Recommendations for global development
Recommendations for sustainability
Conclusion
References

Introduction
Amazon.com is American multinational technology which is situated in Seattle. The
company started their business by selling books to mass customers and there is also
development of organisation which is considered as one of most world largest recognised
brands.

It has been analysis and evaluation of external environment by use of PESTEL analysis
as there are various positive aspects such as due to political stability which will leads as
opportunity for company as expanding its operations to and in countries in North
America, Europe and so on. Due to taxation which is considered as serious implication
for company as they have to introduce the taxes which leads as negative impact on
company.
Critical analysis and evaluation of External
environment

For analysis and evaluation of internal environment of Amazon company with use of
Mckinsey 7-S framework. This is a tool which helps in analyse organisational
design of firm as including 7 internal elements such as strategy, structure, systems,
style, share values, skills and staff in such manner which helps in identify as they are
aligned effectively and also allow company for attainment of goals.
Critical analysis and evaluation of Internal
environment

Amazon is doing a lot in areas of CSR. This company is helpful for addressing
homelessness, poverty and various economic & social issues by providing them with
aim of building strong community and also addresses some issues with aim for helping
needy people. Apart from invest money in other charity firms that are working on
same issues so company is offering computer education to job seekers.
Critical analysis and evaluation of CSR and
Sustainability

Evaluation of implication and impact of both on
Amazon.Com
There is many positive and negative impact of models which are used for analysis
the internal and external environment of company. Models are very essential as
they identify opportunities and threats for company. CSR and sustainability
analysis is very helpful for company give education to homelessness and needy
people. The company also provide emissions for water harvesting so overall
these factors have positive impact on respective company.

 It is recommended for global development of Amazon as it should use its
low cost structure for improving the competitive advantage and
profitability.
 Amazon should also consider increase economies of scale which helps in
enhancing overall efficiency.
 Amazon should have to develop new products and also continue wide
their clients globally.
Recommendations for global development

Recommendations for sustainability
Sustainability is essential for Amazon due to customer care. As more and
more end users have willing power for adjust their purchasing habits id
there is means of impact on their purchase system on environment. There
are various recommendations for sustainability which are discussed
below:
 There must be reduction in amount of packaging for their products.
 There must be shift of mono materials.
 There must be installing renewable energy such as solar panels, using hybrid or
electric vehicles and so on.

CONCLUSION
It has been concluded from above report as there are various positive and negative
impact on internal and external environment by using various models. There is also
critical analysis of CSR and sustainability which have positive impact on company.
There are also some recommendations are given in terms of sustainability and global
development of organisation.

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reporting boundaries. The case of working conditions in global supply
chains. Accounting, Auditing & Accountability Journal.
Barton, H., Grant, M. and Guise, R., 2020. Shaping neighbourhoods: for local
health and global sustainability. Routledge.
Burritt, R.L. and et. al., 2020. Multinational enterprise strategies for addressing
sustainability: The need for consolidation. Journal of Business Ethics.
164(2). pp.389-410.
References

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