This report provides a comprehensive analysis of Amazon's global strategy and sustainability. It begins with an examination of key points of interest for a CEO, derived from internal and external analyses, including political, social, and technological factors. The report then assesses Amazon's future sustainability, focusing on the 'People,' 'Profit,' and 'Planet' aspects, and identifies areas for improvement. The competitive position of Amazon as a global organization is evaluated, highlighting strengths, weaknesses, opportunities, and threats. Finally, the report explores key strategic opportunities for Amazon, including market penetration, market development, product development, and diversification strategies, offering insights into how Amazon can maintain and enhance its global market presence and competitiveness.