Analyzing Amazon's Structure, Culture, and Behavior Approaches

This report provides an analysis of Amazon's organizational structure, culture, and employee behavior. It highlights Amazon's hierarchical structure and how it influences decision-making and information flow. The report also discusses Amazon's role culture, where tasks and duties are assigned based on employee qualifications and skills, contributing to productive work. Furthermore, it examines organizational behavior, emphasizing motivation, leadership, and opportunities for employee growth. The report concludes by exploring factors that influence employee efficiency, such as leadership styles, work culture, job responsibility, effective communication, workplace relationships, and growth opportunities, all of which contribute to maintaining efficient behavior and fostering good communication within the company. Desklib provides a platform for students to access this and many other solved assignments.

Organisational
Structure & Culture

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Organisational structure and their influences. ............................................................................1
Organisational Culture - .............................................................................................................2
Organisational behaviour - ........................................................................................................2
Various factor influence the efficiency of the employees. ........................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
An organisational structure is a process that organised a company in segments according to the
skills and their functions. These include the activity of the work force, controlling the member
performance and many more. The organisation culture involve the attitude of the management,
working environment and motivational action from the management at hierarchy level. The
business consist of different sectors as per their abilities of performing actin with in the
workplace (Molinari, De Pietra, and Carungu, 2021). This report is considering Amazon it is
US based company founded in 1994, deals as a online marketing site in all over the world.
Founder of the company is Jeff Bezos. In this report will cover the Organisational structure,
culture and behaviour in the terms of company. Further it will include behaviour approach and
their various factors.
MAIN BODY
Organisational structure and their influences.
It is a system which draws a structure outline that how the work is going to be done and from
whom is going to be done. Every company follow a proper structure to run a business smoothly
and in long run in the targeted market. Every institution goal is to make a profit oriented
organisation so that they can have a competing advantage. It include a decision making process,
flow of the detail and task at every level in the company and many more activities are involved
in this section (Van der Ryst, 2019). It assist in making the company successful by defining the
different business goals. It consist a various parts that are hierarchy, functional, divisional and
many more. Amazon company follows a hierarchical top down approach this type of structure
is rigid in nature it cannot change easily with in the company. But the organisation handle it
easily and effectively. This factor explains that the decision making power are in the hands of top
level executives but the information regarding company flows at every level so that every one
can determine their goals and objective of working (Namhata, and Patnaik, 2018). The little
team of the executives is accountable to CEO of the organisation with them the members set
the objectives, resolve the issues of the firm and their team and build the strategy for future and
long run in the market. The structure influences in earning the profit for the company as they
sets the achievements for the persons and motivate them to attain their specified goals. It
encourage the team members to perform the activity effectively in the concern. This approach
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provides a managerial control in amazon. This gives the boost in growth of the firm In global
market. It assist in the growth of the company and increase the sales through branding and
promotional activities (Wakisaka, 2021).
Organisational Culture -
It is defined as the presume, implicit content, belief and methods of communication that
approval to the unique social and psychological environment of an institution. It relates to the
body of an organization such as a firm or non profit organisation and many more. It presents the
way of communicating in company or the working condition. It is duty of the mangers to create a
healthy environment in the organisation so that worker can have the stability in the concern and
have a job satisfaction. It includes the various model that assist in understanding the concept of
organisation here using handy's model that will explain the culture of the company. The model
has the four types of culture (Martínez-Costa, M., Jiménez-Jiménez, and Dine Rabeh, 2019).
which is followed in organisation. The four factors are described below:
Power – In most of the company the power are in the hands of few people and they are
responsible for making decisions. In this culture subordinates have to follow the rules and
decision strictly in the company.
Task culture – In this culture the person having a same interest and specialization come
together and make a team. In team the amount of the members are not more than 4 or 5.
Person culture - in some organisation employees feel that they are not more important in the
company. Such concern follow the this culture in this type of culture the individual prioritise
himself first on the comparison of organisation.
Role culture - it explains the role and responsibility of individual in the company as per their
skills and ability of working and interest to extract the best out of him. In this worker decide
what best they can perform by having a problem solving skills.
Amazon culture are based on role culture they as the company decision making power are
in the hands of top executives so the subordinates are en-roll on the job on the basis of their skills
and expertise in the knowledge (Høgevold, and et., al., 2021). The subordinate have to follow all
the rules strictly and they were assigned by their task and objectives.
Organisational behaviour -
It is the study of both the unit and individual performance and action with in the organisation. It
is in order study and application of knowledge about how individuals and units action in the
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company where the person operate. It is the study of human behaviour and the organisation. The
main motive of the company is to have systematic working in the organisation. It includes a
discipline, strategy, creating communication and setting goals for an individuals. As amazon
follows a hierarchy structure in the company, the follow the flow of detail in level to level.
Company internal and external behaviour is ranked in top company. It has been state that
company is ranged in top brand in online marketing company (Tooranloo, and Saghafi, 2018).
Its responsibility of management to keep the healthy environment in the company so that
employees can work freely in the concern and they can be satisfied with their jobs. Its the duty
of employees to perform the job effectively in the company. It explains the relation between e
employee and employer a good relation creates a successful objective in the firm. Company
believes in providing quality goods to the consumers so that they can be a loyal consumer for
the firm. Company motivates the employees by encouraging them, by rewards and compensation
moreover they believe in leadership quality the senior subordinates of the company are assigned
by the top executives so that they can control the members effectively and systematically. There
are main features that company involve in their behaviour are discussed below (Fulmali, 2020).
Motivation – It is the responsibility of the managers to motivate their employees constantly so
that the operations can be increased and the ability of the employee can develop. The basic
motive of encouraging employee is to have a productive function in an organisation. It is the
process of energizing members for achieving goals of an organisation. The duty of the manager
to influence employees to perform their best while working in the company. These factors
promotes the workers for performing efficiently and it is involved in performing a job. This is
done by the employers by rewarding there (Naranjo‐Valencia, and et., al., 2017). employees as
promotion, in achieving a goal and objectives
Leadership – The company have the leaders in the firm so that they can have a systematic
function in the firm and smooth functioning of the operations. The behaviour assist in having the
competing advantage and helps in increasing the sales of the company.
Influence – company has the power of influence their workers in various ways to work with
them happily. They have various section in organisation that make the operation more effective
and efficient so that the company can have the organisational goals.
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Various factor influence the efficiency of the employees.
There are varied factors that influence the employee behaviour internally and externally. Which
are described below (Zand, and et., al., 2019).
 Leadership- Leadership Styles are method of providing direction, implementing plans,
and motivating people. It classifies how person behave while leading a group. In 1939, a
group of researchers identify different styles of leadership and each leadership styles has
its place in leaders checklist. A visionary abilities of leaders are agility, judgement,
innovation, interpersonal tact, and domain knowledge. The company is responsible to
have a positive and understanding environment in the company so that employees gets a
good command and feels motivated to (Erthal, and Marques, 2018) perform productive.
With the good leadership the employees feels devoted towards the job. The leader should
share the decision making ability with the group members by promoting the interest of
the group members. This leadership is most effective and creates higher productivity,
better contribution from the members and increase the group team spirit. the manger
should commendation and acknowledge to there employees on their execution. They
should encourage them to work hard so that they can grow interpersonal.
 Work culture - workers must to feel comfortable at workspace for them to stay
happy and positive towards their performance. Rules and regulation should be similar
for all the employees. The company must not have the complicated reporting leader and
management in the organisation. Clarity is important at all level. Job security is
compulsory for the employees so that they can feel safe in the workplace (Cross, and
Carbery, 2022).
 Job responsibility - Workers must be asked to action what is good they can
perform. Management should not pressure the employees to perform they should make
them free and motivate them and provide them opportunity to improve their skills time
to time. it determines that the member should be responsible for the work. The seniors
should provide the control in the hand of managers or employees , so that they will
understand their responsibility of doing task on time by attaining the objectives (Newton,
and Knight, 2021).
 Effective communication - Management should communicate effectively with team
members. While workers feel not valued, they didn't perform activities with the interest
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in work. Company requires to involve them in team in major discussion of the
organisation. So that they can express their views in the public freely and share their
ideas their views.
 Relationship at work - it is essential to have a good friends at workplace. The person
need to to talk so that they can feel familiar at the workplace to discuss their views and
experience while working in the organisation. It is essential for company to allow the
employees to talk with their fellows so that they can reduce their stresss and frustration
at work space.
 Growth and promotional opportunity: the organisation should provide time to time
opportunities and growth offers for the employees, so that they feel motivated and work
hard for achieving that opportunity (Çıdık, and Phillips, 2021).
CONCLUSION
From the above report it is concluded that organisation structure assist in dividing the structure
into functional areas it consist a various activity . In above report it is discussed that amazon
company follows a hierarchical organisational structure it is rigid in nature but the company
follows it easily. As the company makes all the decision with the top level team the employees
and subordinates have to follow the rules strictly. They organisational culture of amazon adapts a
role culture as they assign the task and duties as per the qualification and their skills so that
work can be done productively. They have organisational behaviour that supports the workers in
motivating them and encouraging them to work properly and provide them a opportunity to
improve their skills and ability so that can be useful in the organisation. And the factors that
influence in growing the efficiency of employee that can hit the sales volume of the organisation.
The above discussed points assist in maintaining a efficient behaviour in the company and can
create a good communication between employee and employer.
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REFERENCES
Books and Journals
Çıdık, M.S. and Phillips, S., 2021. Buildings as complex systems: the impact of organisational
culture on building safety. Construction Management and Economics, pp.1-16.
Cross, C. and Carbery, R., 2022. Organisational Behaviour. Bloomsbury Publishing.
Erthal, A. and Marques, L., 2018. National culture and organisational culture in lean
organisations: a systematic review. Production Planning & Control, 29(8), pp.668-687.
Fulmali, K., 2020. Analysis of the Ekatma Manavvad (Integrated Humanism) With reference to
organisational development of India. Available at SSRN 3570723.
Høgevold, N.M., and et., al., 2021. Organisational and environmental indicators of B2B sales
performance. Marketing Intelligence & Planning.
Martínez-Costa, M., Jiménez-Jiménez, D. and Dine Rabeh, H.A., 2019. The effect of
organisational learning on interorganisational collaborations in innovation: an empirical
study in SMEs. Knowledge Management Research & Practice, 17(2), pp.137-150.
Molinari, M., De Pietra, R. and Carungu, J., 2021. Impact of a humanitarian disaster on the role
of Accountants and their organisational culture.
Namhata, R. and Patnaik, P., 2018. The ‘Verticals’,‘Horizontals’, and ‘Diagonals’ in
Organisational Communication: Developing Models. Digital Business: Business
Algorithms, Cloud Computing and Data Engineering, 21, p.343.
Naranjo‐Valencia, J.C., and et., al., 2017. Impact of organisational culture on new product
success: An empirical study of Spanish firms. European Management Review, 14(4),
pp.377-390.
Newton, C. and Knight, R., 2021. Handbook of Research Methods for Organisational Culture.
Tooranloo, H.S. and Saghafi, S., 2018. The relationship between organisational agility and
applying knowledge management. International Journal of Agile Systems and
Management, 11(1), pp.41-66.
Van der Ryst, G.J., 2019. Management Strategies and Organisational Structures for Project
(Doctoral dissertation, University of Johannesburg (South Africa)).
Wakisaka, D., 2021. Beyond street‐level bureaucracy: the organisational culture of migration
policy‐making and administrative elites. International Migration.
Zand, K.N., and et., al., 2019. Multilevel organisational learning mechanisms and their
implications for organisational performance. International Journal of Business
Excellence, 18(3), pp.388-409.
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