Organizational Structure and Performance: A Study of Amazon's Business

This report provides an analysis of Amazon's organizational structure, comparing its online and offline performance. It highlights Amazon's decentralized structure in its online operations, which allows for efficient decision-making. The report emphasizes that organizational performance is not solely based on revenue but also on factors like expansion, customer satisfaction, and customer retention. The analysis reveals significant differences between Amazon's online and offline strategies, noting the company's transition from e-commerce to physical stores. The report concludes that Amazon effectively adapts its organizational structure to ensure quality in both its online and offline business operations.

BUSINESS MANAGEMENT

TABLE OF CONTENT
 INTRODUCTION
 AMAZON’S PHYSICAL AND ONLINE ORGANISATIONAL
STRUCTURE
 AMAZON’S ONLINE AND OFFLINE PERFORMANCE
 CONCLUSION

INTRODUCTION
 Organizational structure refers to the system in the company
through which the activities are performed in the business so
that the goals and objectives can be achieved.
 Organizational structure includes the rules, responsibilities
and roles. Helps in determining the flow between the different
levels and the company.
 Online and offline performance of the business is always
different as there are several aspects on which the company
operate their functions and activities.

AMAZON’S PHYSICAL AND ONLINE
ORGANISATIONAL STRUCTURE
 Amazon has deployed a decentralised structure in their
online area as the essential decision-making, roles and
responsibilities are made by the respective personnel.
 This helps Amazon efficient making of decisions as several
individuals are made responsible for running different
systems in their online business.
 They have used this organisational structure as there are
several decisions in the online business where the urgency
of coming to a solution is more.

AMAZON’S ONLINE AND OFFLINE
PERFORMANCE
 Performance of the organisation is not just based on the
revenue but several aspects such as the expansion,
customer satisfaction, customer retention etc.,
 There’s a huge difference between online and offline
performance of Amazon. The company has been into in the
e-commerce business for decades but now they have started
their offline stores to get some physical presence in the
market.

CONCLUSION
 From the above report it can be concluded that there is difference between the
strategies that the company apply in their online organisational structure and
offline structure.
 The business comes up with the best flow of roles and responsibilities in their
online and offline business so that they can ensure quality in their business
products and services.

REFERENCES
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 Faherty, E., and et, al.,2017. The Amazon Monopoly: Is Amazon’s Private Label
Business the Tipping Point?.
 Sikdar, S., and et, al.,2019. Price Dynamics on Amazon Marketplace: A Multivariate
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