Amazon's Business Strategies and Critical Success Factors Report

This report provides an in-depth analysis of Amazon's critical success factors. It identifies customer obsession, innovation, operational excellence, and long-term thinking as key drivers. The report examines Amazon's loyalty programs, pricing strategies, and platform specificity, highlighting how these elements contribute to customer retention and operational efficiency. It also explores Amazon's use of AI for personalized recommendations, content creation, and marketing strategies, including social media promotion. The report discusses the benefits of a diverse product range, Amazon's manufacturing of its own products, and its focus on improving customer service. The study underscores the importance of AI-driven recommendations and cross-platform promotion in enhancing the shopping experience and driving sales. Furthermore, it delves into Amazon's social media strategies for data collection, product marketing, and reaching a broader audience, showcasing the company's strengths in business management and marketing.

Running head: AMAZON
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The e commerce website that have been chosen for completion of the task is Amazon.
a.
The critical success factors of the organization Amazon can be divided in 4 major
sections. The sections are namely customer obsession instead of competitor focus. Passion for
invention have been another aspect that is to be considered. Commitment to operational
excellence have been another principle. Long term thinking and goal setting have been another
aspect that is to be considered (Lorenzo 2017). The success factors of Amazon have been the
loyalty and pricing process that is to be considered. It have been seen that there are certain prime
members who are highly loyal to Amazon. Sustained growth of the brand Amazon have been
another aspect that is to be considered in the process. Again the pricing strategies that is
implemented in the process is also considered to be important. The pricing strategy that is
implemented by Amazon have been exclusive in nature. This exclusiveness in the working
process ensures that client retention gets easier. Providing of offers and different pricing strategy
for new comers and premium clients have been the major aspect that is to be considered in the
process. The website that is considered in this case is very fast and convenient in nature (Stadler
2017). This high convenience ensures that the speed of the operational process of the website
will be very high. Another critical success factor that is to be considered in this area is that the
entire process is platform specific. The platform specificity have been helping in increasing the
efficiency in the data analysis process and hence helps in performing proper predictions. Another
aspect that is to be considered as the critical success factor of Amazon is that content creation is
also made (Weber & Jones 2016). This content creation ensures that attraction of newer and
potential clients gets easier.
Yes, it is a good decision to provide a broader and a diverse range of products in the
market. The main reason behind this is that the choice of products increases and hence wise the
number of potential client also increases. This increase in potential clients ensures that the
number of clients will be increasing. This increase in number of clients will be helping in
increasing the audience base of the organization. Hence it can be stated that the revenue that will
be earned will be on a higher node. Thus it can be stated that the number of potential clients will
be high and will be ever increasing.

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Amazon, have not only been focusing on diverse products but also have been
manufacturing their own products as well. It have been seen that the new products that are
manufactured by the organization will be ensuring it gains an edge in the competing marketing
(Toledo et al 2019). As other competitors of Amazon have not been into competition with any
other brand, it have been ensuring that the bringing in innovation in the diversity of the products
will be acting beneficial. Hence it can be stated that the process of diversification of products
have been acting helpful in the operational process of Amazon.
The short term goal of Amazon is very specific and it is to keep on increasing the reach
of the application among the mass in order to increase the revenue collection process. The long
term goal that is concerned in this case is that Amazon have been trying to better the customer
service that it provides. It have been seen that Amazon have not been competing with any other
brand but have been trying to improve the customer service that it have been providing to their
own client.
b.
The 3 specific features that can be considered under the personalized and customized
section includes the likes of displaying of the deals that are new and might interest the need of
the buyer. The second feature that is considered to be personalized includes the likes of products
that can be considered important for different occasions and are festival oriented. The third
aspect that is to be considered is that the products that have been viewed by the potent buyer
previously is also displayed in the process. These are the 3 major features that have been
increasing the personalization and customization of the website. It can be stated that Amazon
have been using the technology of AI in the operational process. This is the main reason that the
data that are generated during the research process in the previous times are recorded and hence
wise recommendations are provided. This is one of the major aspect that is to be considered in
provisioning of the new deals that are provided. This providing of search based deals have been
easing the search process of the clients (Chen, Lachaud & Zhou 2016). Thus it can be stated that
the search process is well monitored and the data that are generated hence wise are used for
providing the recommended products. Another aspect that have been stated above is that there
products that are generally festival oriented. Hence Amazon tracks the location of the visitor and
provides them with recommendation of the products that act important for the festival purpose in

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the festival seasons. This is also another demonstration of usage AI in the operational process.
Thus, this process have been easing the search process of the clients and hence window shopping
have been getting better. Lastly the feature of displaying the products that have been viewed the
previous time it has been visited have been another major aspect. Another feature that is added in
the process is that in case any product is shortlisted during the last time when it was visited the
product stays marked and hence the search process gets benefitted in the process.
After browsing specific items in the website, when the site is left and revisited, there are
certain products that are displayed. These are the products that have been seen and visited during
the last search time (Guan Zhang & Zhu 2016). This have been one of the major advantage that
is considered as well as one of the major feature that have been enhancing the searching process.
This enhancing of the searching process have been acting beneficial in performing the shopping
and the revenue that have been collected gets better.
Yes, it can be stated that the features are likely to encourage the shopping more. This
encouraging of the shopping process is considered in a sense that the data that are generated
during the last visit is collected. After collection of the data of last visit, a recommendation list is
auto prepared. With the help of the auto prepared recommendation list, the entire shopping
process gets better and easy. This have been the major advantage that is considered in the
process (Heng et al 2018). It have been seen that there is a high rate of conversion of purchase
when the site is re visited and the same product have been searched for and re visited. This
process have been utilized by Amazon in attracting new as well potential clients. This AI system
have been one of the major reason that the sales process as well as revenue collection process
have been higher in case of Amazon in compared to the other websites.
c.
It have been seen that in the recent years, Amazon have been tagged as the queen of the
cross platform promotional process. This is one of the major aspect that is considered under the
processing of promotional activities in between the platform of Instagram to Twitter. It have
been observed that lately, Amazon have been using the technology of social media for
performing promotional activities. Marketing and advertising of the platform is mainly
performed via social media platform. It is considered to be one of the biggest strength of
Amazon that to has been using the technology of other platforms as well in case of reaching out

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to the mass. This reaching out to the mass have been one of the major aspect that is to be
considered as a marketing strategy. This strategy ensures that the data that have been collected
will be ensuring in performing of predictive analysis will be performed in a better manner. This
have been one of the manor technique of promotion that have been used in the process. The main
idea that is used in the process is that of letting the social media open store fronts as per
requirement as per individual clients. As the reach of social media have been very high, it gets
easier for Amazon to reach out to the mass. This reaching out to the mass have been making the
marketing process of Amazon a success story (Ducange, Pecori & Mezzina 2018). Thus it can be
stated that Amazon have been trying to involve the regular mass, in order to gain popularity of
the newly launched products. This have been one of the strengths of the organization.
Redirecting of traffic from social media platform to Amazon universe have been one of the most
efficient way of marketing and hence wise this have been benefitting the entire operational
process.
d.
Amazon’s social media networking have been ensuring that the buyer’s gets inspired and
the sales rate increases. This increase in sales rate have been acting beneficial in the processing
of gathering a higher revenue. This revenue collection ensures that the data that have been
gathered via the social media network is utilized in a proper manner and is directed in a way that
the buyers get inspired in the shopping process and the sopping process gets performed in a
better manner. It have been seen that usage of social media networking is performed by Amazon
for 2 main reasons. The 2 main reasons are namely gathering data of the existing as well as the
potential clients. It have been seen that with the help of the data that is gathered via the platform
of social media, proper deals are provided. Demands of products are also understood and hence
wise the cost of the product is decided. Another major aspect that performed with the help of the
social media network is the marketing of the existing product as well as the products that are to
be launched on the platform of Amazon. Amazon have been spending huge amount of money in
performing the marketing processing via the platform of social media. This has been one of the
major aspect that is to be considered important in the marketing process as with the help of the
social media networking the publicity of the products have been on an increasing node and this
will be helping in bettering the process of business management of Amazon. These are the rules

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that are followed in the proposing of the product launching process and hence wise bettering of
the revenue collection process.

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