Analysis of Talent Management Strategies at Amazon: A Project Report

This report provides an in-depth analysis of talent management strategies at Amazon, aiming to identify their significance in reducing high employee turnover. The project begins with an introduction to talent management and a company profile of Amazon, a leading multinational technology company. It outlines the project's aims and objectives, which include determining the significance of talent management, exploring Amazon's talent management practices, examining issues related to employee turnover, and evaluating the relationship between talent management and turnover reduction. The report details the project management plan, including time, cost, quality, and scope, along with the methodology used, such as positivism philosophy, a deductive approach, and quantitative research. It presents survey data, primary and secondary analyses, and concludes with recommendations for improvements in Amazon's talent management, particularly in motivation plans and training and development. The report reflects on the research experience and references relevant sources.

Managing a Successful
Business Project

Table of Content
 Introduction
 Company Profile
 Aim and Objectives
 Methodology
 Survey Data
 Primary analysis
 Secondary analysis
 Conclusion and Recommendation
 Reflection

Introduction
 Talent Management is an essential procedure which revolves around the fact of making
the best use of present talents within the organisation and retaining them for the longest
period with the firm.
 The singular agenda of talent management is to keep their company competitive with
getting hold of most potential staff.

Company Profile
Amazon is a multinational technology
company which was established in 1994
and headquartered in Washington, United
States. It is one of the leading technology
company with four of its competitors in the
United States that are Google, Apple,
Microsoft and Facebook. Along side
Amazon has diversified portfolio with a
huge market share around the globe.

Aims and Objectives
PROJECT AIM
Main aim of this project is “To identify the significance of talent management in reduction
of high employee turnover at workplace”. A study on Amazon
PROJECT OBJECTIVES
 To determine the significance of talent management at workplace of Amazon.
 To explore ways that will be use by Amazon for managing talent at workplace.
 To examine the issues faced by Amazon because of high employee turnover at their workplace.
 To evaluate relationship between talent management and reduction of high employee turnover.

Project Management Plan
A plan is a process which is divided into several
stages to complete a certain activity or a task. Hence,
a project management plan is defined as a procedure
which involves a process, research techniques and
numerous methods of collecting data, and these all
revolves around one aspects that is the aim and
agenda of the project. The main components of the
research project which are required to be addressed
through this plan are as follows: Time, Cost, Quality,
Scope, Communication, Risk and Resources

Work Breakdown Structure
(WBS)

Gantt Chart

Methodology
 Positivism Philosophy
 Deductive approach
 Quantitative research choice
 Survey as a research strategy
 Primary and secondary method
 Questionnaire

Survey Data
Q1 Do you familiar with the issues faced by Amazon because of high employee turnover?
a) Yes
b) No
Q2 What are the major issues of High employee turnover at workplace of Amazon?
a) Reduced brand image
b) Decreased profitability and productivity
c) Reduced business performance
Q3 According to you, talent management helps Amazon in reduction of high employee
turnover?
a) Yes
b) No
c) Can’t say
Q4 How talent management facilitate Amazon in improvement of its business
performance?
a) Strengthens company’s human capital structure
b) Succeed over competitors
c) Reduced high employee turnover

Continue
Q5 What are the effective ways that would be using by Amazon for managing
talent at workplace?
a) Providing opportunities
b) Providence of training and development
c) Relationship management
Q6 What is the relationship between talent management and reduction of high
employee turnover?
a) Positive
b) Negative
Q7 What are the significance of talent management for employees of Amazon?
a) Achieve job satisfaction
b) Enhances personal skills
c) Feeling of belongingness

Primary Analysis
(Issues faced by Amazon because of high employee turnover)
Q1 Do you familiar with the issues
faced by Amazon because of high
employee turnover?
Frequen
cy
a) Yes 30
b) No 5

Major issues of High employee turnover at
workplace of Amazon
Q2 What are the significance of
talent management for employees
of Amazon?
Freque
ncy
a) Achieve job satisfaction 15
b) Enhances personal skills 10

Talent management helps Amazon in
reduction of high employee turnover
Q3 According to you, talent
management helps Amazon in
reduction of high employee
turnover?
Freque
ncy
a) Yes 30
b) No 2
c) Can’t say 3

Talent management facilitate Amazon in improvement
of its business performance
Q4 How talent management
facilitate Amazon in
improvement of its business
performance?
Freque
ncy
a) Strengthens company’s human
capital structure
13
b) Succeed over competitors 12
c) Reduced high employee
turnover
10

Ways that would be using by Amazon for managing
talent at workplace
Q5 What are the effective
ways that would be using by
Amazon for managing talent
at workplace?
Frequ
ency
a) Providing opportunities 14
b) Providence of training and
development
11
c) Relationship management 10

Relationship between talent management and reduction
of high employee turnover
Q6 What is the relationship
between talent management
and reduction of high
employee turnover?
Frequ
ency
a) Positive 32
b) Negative 3

Significance of talent management for employees of
Amazon
Q7 What are the
significance of talent
management for employees
of Amazon?
Frequ
ency
a) Achieve job satisfaction 15
b) Enhances personal skills 10
c) Feeling of belongingness 10

Secondary analysis
(Amazon Talent Management Strategy)
 Give employees software to facilitate year-round feedback
 Performance management process
 Continuous feedback via its "Anytime Feedback Too

Conclusion and Recommendation
In aspects to the discussion conducted and the mentioned information in the project above there
are certain areas which needs improvements in Amazon in regards to their Talent Management
strategies and actions. Hence, to begin with a key recommendations for the brand is in relation to
their motivation plans and practices. The company needs to be more keen and precise while
encouraging and uplifting employees morals. In order to do so Amazon management can include
more strategies and actions to keep staff motivated. Another suggestion to Amazon is related to
its training and development category, the management requires to be more effectively indulged
in keeping knowledge and skills upgraded in order to make sure of their competences and raise
organisational competitiveness in regards to the keep it growing and successful.

Reflection
 I am glad that I got an opportunity to complete a research on the
major topic of talent management.
 With the help of my knowledge and skills I got huge benefits
when I was working within this research and I was also analysing
the concepts of talent-management in the background of Amazon.

References
 Chemutai, E., 2020. Talent Management Strategies and Employees’ Productivity In Public Sugar
Companiesin Kisumu County, Kenya.
 Gair, S., 2018. The impact of talent management on employee engagement in a South African car
sales company (Doctoral dissertation, North-West University).
 Hasani Ahmadiyeh, S., Manzari Tavakoli, A. and Salajegheh, S., 2020. Explaining Human
Resource Strategies and Talent Management of Government Organizations in Iran and Presenting
a Desirable Model. Agricultural Marketing and Commercialization Journal, 4(1), pp.221-236.
 King, K. and Vaiman, V., 2020. Macro Talent Management. Global Talent Management, p.16.
 Krishnan, R.C. and et. al., 2020. Talent management practices impact on Malaysian SMIs
managers job performance. International Journal of Learning and Intellectual Capital, 17(1),
pp.1-26.

Thank you