Project Report: Significance of Talent Management at Amazon

This project report examines talent management strategies within Amazon, focusing on their significance in reducing high employee turnover. The report begins with an introduction to talent management and its importance, followed by an overview of Amazon's business operations. The project outlines its aims and objectives, including the identification of talent management's impact and exploration of management practices. A comprehensive project management plan details costs, scope, timeframes, and resources. The methodology section covers research philosophies, approaches, strategies, and choices, including the use of surveys and quantitative data analysis. Data collection methods, sampling techniques, and research ethics are also discussed. The report presents findings from primary and secondary research, including questionnaire results and literature review, followed by data analysis, conclusions, and recommendations. Finally, the report addresses communication of recommendations and includes a project log book and references.

Managing a
Successful Business
Project
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Contents
INTRODUCTION...........................................................................................................................3
TASK A...........................................................................................................................................3
Overview of the Amazon.............................................................................................................3
Aim and objectives......................................................................................................................3
Project management plan.............................................................................................................4
Methodology................................................................................................................................7
Evidence of primary and secondary research..............................................................................9
Data analysis along with conclusion and recommendations.....................................................11
Conclusion and Recommendation.................................................................................................16
Communication of recommendations........................................................................................17
TASK B.........................................................................................................................................18
Performance Review..................................................................................................................18
TASK C.........................................................................................................................................19
Covered in PPT..........................................................................................................................19
TASK D.........................................................................................................................................19
Project Log Book.......................................................................................................................19
REFERENCES..............................................................................................................................22
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INTRODUCTION
Talent Management is an essential procedure which revolves around the fact of making the
best use of present talents within the organisation and retaining them for the longest period with
the firm. The singular agenda of talent management is to keep their company competitive with
getting hold of most potential staff. Talent management phenomena have been placed on the top
priority list of organisations and the role of human resource departments within them. The key
aspects of it is keeping the talents of company attached to it and attracting other talents as well
from the external environment (Chemutai, 2020). This research project is made over Amazon
and the Talent management concept in its context. The research report will cover number of
areas, beginning with the aims and objectives are discussed and continued with the project
management plan. The research report also, made analysis and discussion over the research
methodologies and techniques used in the assignment for drawing and extracting valid
conclusions.
TASK A
Overview of the Amazon
Amazon is one of the leading technology company, it is an American company based in
Seattle, Washington. The company was founded in 1994 by its leader Jeff Bezos and it is
headquartered in Washington, United States. Amazon serves to worldwide customers, focusing
on e-commerce, cloud computing, digital streaming and artificial intelligence (AI). Thus, the
company has a wide product portfolio and hold a wide area of distribution around the globe with
a huge market share. Amazon is determined under the big five technology companies in the
United States technology industry and the other four of its competitors are Apple, Google,
Microsoft and Facebook.
Aim and objectives
Project aim: Main aim of this project is “To identify the significance of talent management in
reduction of high employee turnover at workplace”. A study on Amazon
Project Objectives
 To determine the significance of talent management at workplace of Amazon.
 To explore ways that will be use by Amazon for managing talent at workplace.
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 To examine the issues faced by Amazon because of high employee turnover at their
workplace.
 To evaluate relationship between talent management and reduction of high employee
turnover.
Project management plan
Project basically refers to an analysis or study that is taken with an aim of accomplishing
specific result. Every projects carry its own goals and objectives. Project management is referred
as an application of methods and research to achieve desired goals. It has a specified result that is
constrained with proper deliverables which is to be performed with in a specific period of time.
Various stages of project management are initiation stage, planning, execution, monitoring and
closure stage (Gair, 2018). According to this research project, elements are of project
management which researcher needs are as follows:
 Cost: It is referred as incurred expenses and expenditures for carrying up a project. To
carry a project smoothly with effectiveness it is essential to have a proper allocation of
funds and project projection to carry its study (Pearce and et. al., 2019). By having a
proper and specific budget, actions plans are planned and implemented according to that.
The required amount to carry up this project required budget would be £800.
 Scope: It basically consists of functions and features of a project which is required to
meet research objectives. Scope refers to an area that supports project to where it will be
taken to accomplish its aims. By having a proper well planned objective, time and
optimum resources scope of research projects could be determined. It generally involves
elements of goals, operations, actions plan which is to be implemented, and processes
that is required to carry up study of this research project. By having a proper
understanding of scope a proper image of project is maintained and according to that
activities and operations are planned that fulfils scope of project (Hasani Ahmadiyeh,
Manzari Tavakoli and Salajegheh, 2020). To carry out this research project effectively it
is essential to have proficient and skilled staff.
 Time: It is said to be an important and vital element of project management to carry any
project effectively. As when research objectives and study purpose of project is
determined then timescale to carry up project should be specifically determined.
Timescale or timeline refers to expected time and completion date which is required to
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perform research study. A project should always be carried out with in planned period of
time frame. As timeline consists of several process that require a proper and specific time
to find analyse results of study. It is important to planned a timescale period for taking up
this project effectively (Pocztowski, Pauli and Miś, 2020). For this a decided timescale
plan is to be identified for completing each activity for study. Timescale to carry up this
research project is planned to be 3 months that is required to find results and analyse
conclusion of this project.
 Quality: It refers to quality delivered to work which is to be conducted and considered in
a well quality format. It is important to carry up any project study with a quality content
so that objectives of study and its conclusion could be easily understood and evaluated.
There are specified quality standards that are set for every activity to have to a
benchmark in its position (Raheem and Khan, 2019). Managing quality standards is
always considered as a vital element of project management. As every business
companies do not compromise with its quality standards.
 Communication: It is said to be a mode of sharing information. As when resources and
timescale of study is identified there is a major issue that occurs and affect effectiveness
of study is of communication. When there is lack of communication it may create a
negative impact on efficiency of project management, so for that is essential to have a
proper communication medium to be used while taking up any study and for that a
regular feedback approach is to be followed (King and Vaiman, 2020). It consists of
inputs and outputs from subordinates. A regular and continuous updates is to be
maintained. For carrying up this research smoothly, researcher is required to be in
communication with supervisors, employees and as well as public.
 Risk: It is said to be a negative aspect that affects project, when they are not determined
at starting of study. Risks factors requires to be identified prior while taking up study and
a backup plan to deal with that risk factors is considered to be a part of performing
research smoothly (Krishnan and et. al., 2020). Project should require a part of all backup
plans with every risks determined and risks factors that are not determined or projected
can affect progress of research project so for that all risks factors are to be addressed
properly.
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 Resources: It refers to support which is required to complete project. A resource plan is
required to be designed and developed prior and should be communicated well. For that a
resource schedule should be created and allocated for performing research project
smoothly and effectively (Swailes, 2020). Resources may be related to machines, labour
and other resources. It is important to use resource effectively to maximize efficiency of
project. For carrying up this research project effectively, researcher is required to have a
proper workforce team that have communication and leadership skills.
Work breakdown structure
Work breakdown structure is an effective tool of taking up operations of projects. As
activities are broken down into small tasks for accomplishing a specified task. It refers to a
method of determining and breaking it into tasks for increasing performance (Kumar and
Budhwar, 2020). It generally divides activities that is based on same nature and to monitor its
progress in a specified manner.
Gantt chart
It is taken as a basis for timeline of project. Gantt chart is divided sides where left side
identifies project activities and top side shows time frame of project. Length of charts that relates
activity's time chart of completing activity. It is a pictorial representation that makes easy to
evaluate progress of project and beneficial for analysing activities (Wangechi, Koome and
Gesimba, 2020).
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Methodology
Methodology is an essential section of the project because it facilitates in gathering and
evaluating of accurate information about the topic (Zirak and et. al., 2018). There are different
types of research methodologies for conducting current project in systematic manner. These will
be explained as below:
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Research philosophy: There are two main philosophies within a project such as positivism and
interpretivisim. These are main philosophies but according to the current project, positivism
philosophy is essential that will be adopted by project manager. Main reason behind selection of
positivism philosophy is it not consume maximum time and facilitate in gathering and analysing
of quantitative information as compare to interpretivisim philosophy (Latukha, 2018).
Research approach: This is a process of analysing the information about the topic.
There are two effective approaches of the project such as inductive and deductive. These are
main approaches of the research but according to the existing topic, deductive approach is useful.
Main reason behind selection of deductive approach is it helps in evaluating of quantitative data
in less time as comparison to inductive approach.
Research strategy: There are some effective strategies of the research such as action
research, survey, experimental etc. All these are useful but according to the project, survey is a
chosen research strategy. As it supports investigator in getting of valid outcomes within less
period of time.
Research choice: There are two important choices of the investigation such as qualitative
and quantitative. According to the existing topic, quantitative is a chosen research choice. Main
purpose behind selection of quantitative research choice as it assists researcher in collection of
numerical information (Mtethwa, 2019). Qualitative research choice is not useful in accordance
to the current project because it consumes maximum time and not helps in getting of valid
results.
Data collection: This introduces to the process of gathering information from primary
and secondary sources. According to the current project, both primary and secondary sources of
data collection will be applied by researcher. In order to gather primary information,
questionnaire will be applied by investigator. In case of secondary data, there are various sources
such as journals, books, magazines etc. These sources will be used for achieving each objective
in successful manner.
Sampling: This is the process of selecting sample through probability and non-probability.
According to the current project, 35 employees of Amazon will be selected randomly under
probability sampling (Nzonzo, 2020). Main purpose behind selection of probability sampling as
it supports in larger sample selection in less time that is not possible in non-probability sampling.
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Research ethics: Ethics within a research project is important for researcher. this will help
them in completion of full project in ethical manner. There are some principles of ethics which
are informed consent, confidentiality and autonomy and many more. These are main ethics that
must be following within a project for achieving all objectives successfully.
Evidence of primary and secondary research
Primary and secondary are two types of data that will be used within a project. For primary
research, questionnaire will be applied. For secondary data, there are various sources such as
articles, books, magazines etc. sources will be used. Therefore, primary and secondary research
will be shown as below:
Questionnaire
Q1 Do you familiar with the issues faced by Amazon because of high employee turnover?
a) Yes
b) No
Q2 What are the major issues of High employee turnover at workplace of Amazon?
a) Reduced brand image
b) Decreased profitability and productivity
c) Reduced business performance
Q3 According to you, talent management helps Amazon in reduction of high employee turnover?
a) Yes
b) No
c) Can’t say
Q4 How talent management facilitate Amazon in improvement of its business performance?
a) Strengthens company’s human capital structure
b) Succeed over competitors
c) Reduced high employee turnover
Q5 What are the effective ways that would be using by Amazon for managing talent at
workplace?
a) Providing opportunities
b) Providence of training and development
c) Relationship management
Q6 What is the relationship between talent management and reduction of high employee
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turnover?
a) Positive
b) Negative
Q7 What are the significance of talent management for employees of Amazon?
a) Achieve job satisfaction
b) Enhances personal skills
c) Feeling of belongingness
Secondary basis
What are the significance of talent management at workplace of Amazon?
Talent-management is defined as the constant process which is associated with attracting
employees and that can be helpful in retaining and attracting skilful employees (Oduor, 2018).
The primal function of talent-management is to motivate employees so that they can perform in
better way and can be retained within an organisation for longer duration of time. Besides this
talent-management is providing high employee engagement due to which overall business
performance can be enhanced.
What are the effective ways that will be use by Amazon for managing talent at workplace?
According to Heathfield S., 2019, In recent time talent-management is regarded as a
business strategy which enable the business to retain topmost talent within business. In this
aspect businesses are trying to inhale such practices by which they can manage talent within
business premises. Such practices are fair recruitments, on-job trainings and many more. These
are the effective ways which can be used by businesses for developing talent-management.
What are the major issues faced by Amazon because of high employee turnover at their
workplace?
According to Oruh and et. al., (2020), the major issues faced by Amazon in the notion of
high employee turnover are minimised market prominence and lesser creativity in their services
as well. Besides this due to high employee turnover cost of new recruitments get increased and
overall profitability may get decreased. Similarly, high employee turnover may lead them to
loose creativity and skills from their business which will impact the overall productivity in
adverse manner.
What is the relationship between talent management and reduction of high employee turnover?
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According to Paul and Kee, (2020), there is an adverse relationship between talent
management and employee turnover that means in the presence of prominent system of talent-
management employees feel satisfied and retain within an organisation. In contrary when a
business is not adopting appropriate strategies of talent-management high employee turnover can
be seen as employees are not happy and their talent or skills are not being valued.
Data analysis along with conclusion and recommendations
Data analysis introduces to the main process of evaluating data about the topic. Current
project is based on quantitative data and for evaluating this, frequency distribution analysis as an
analytical technique will be used by researcher (OMAE, 2020). frequency distribution analysis of
the current project will be shown as below:
Frequency Distribution analysis
Q1 Do you familiar with the issues faced by Amazon because of high
employee turnover?
Frequency
a) Yes 30
b) No 5
Q2 What are the major issues of High employee turnover at workplace of
Amazon?
Frequency
a) Reduced brand image 12
b) Decreased profitability and productivity 10
c) Reduced business performance 13
Q3 According to you, talent management helps Amazon in reduction of high
employee turnover?
Frequency
a) Yes 30
b) No 2
c) Can’t say 3
Q4 How talent management facilitate Amazon in improvement of its
business performance?
Frequency
a) Strengthens company’s human capital structure 13
b) Succeed over competitors 12
c) Reduced high employee turnover 10
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Q5 What are the effective ways that would be using by Amazon for
managing talent at workplace?
Frequency
a) Providing opportunities 14
b) Providence of training and development 11
c) Relationship management 10
Q6 What is the relationship between talent management and reduction of
high employee turnover?
Frequency
a) Positive 32
b) Negative 3
Q7 What are the significance of talent management for employees of
Amazon?
Frequency
a) Achieve job satisfaction 15
b) Enhances personal skills 10
c) Feeling of belongingness 10
Question 1: Issues faced by Amazon because of high employee turnover
Q1 Do you familiar with the issues faced by Amazon because of high
employee turnover?
Frequency
a) Yes 30
b) No 5
Interpretation: It has been determined from the above mentioned table that most of the
respondents are familiar with the problems faced by Amazon due to high employee turnover.
Remaining 1 respondent not had any idea about the same.
Question 2: Major issues of High employee turnover at workplace of Amazon
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