Talent Management at Amazon: Attracting and Retaining Employees

This report examines Amazon's talent management strategies, focusing on attracting and retaining employees. It begins by outlining the research aims and objectives, including understanding the concept and importance of talent management, and identifying the challenges Amazon faces in retaining skilled personnel. The report develops a detailed project management plan, including cost analysis, scope definition, and timeframes using WBS and Gantt charts. Primary and secondary research methods, including questionnaires, are employed to gather data. The findings are then analyzed, highlighting key themes such as employee awareness of talent management and the importance of retention, along with the challenges faced. The report concludes with recommendations for Amazon to improve its talent management practices, based on the research findings and analysis. The report provides valuable insights into Amazon's approach to talent management and its implications for leadership and HR practices.

Managing a Successful
Business Project

Research Topic
What talent strategies does your organisation use to attract and retain people?
INTRODUCTION
Talent control is a preserve method that considers getting attention and preserving high
excellent staff, growing their abilties and continuously encouraging them to develop their
execution. The foremost purpose of skills control is to create an encouraged works on the way to
stay with the organization within the long term. The specific way to perform this may vary from
enterprise to business enterprise (Adamsen, 2014). With the assist of powerful skills control
strategies, the management of the company can entice and keep professional human beings of the
enterprise. For the of completion of this record, Amazon is the corporation which is taken in to
consideration. This record will speak approximately research goals, objectives, and mission
control plan and management tools. Moreover, it'll also outline statistics approximately research
methods, findings, tips and reflection.
TASK 1
P1. Discuss project aims and objectives
Research aim- The aim of this research is “to examine the plan of actions and strategies which
is used by best companies regarding getting attention and retaining talented people.” A case
study on Amazon.
Research objectives-
 To acknowledge the concept of talent management.
 To study the importance of talent management.
 To examine the challenges that is faced by Amazon regarding management and retention
of skilled people of the company.
 To analyse the strategies this is considered by management of Amazon in order to
overcome challenges of talent management.
Research questions-
 What is the concept of talent management?
 What is importance of talent management?
 What are the challenges that are faced by Amazon regarding management and retention
of skilled people of the company?
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 What are the strategies this is considered by management of Amazon in order to
overcome challenges of talent management?
P2. Develop a detailed project management plan
Project management plan- It is written plan designed to find out all phases of the project in a
sequenced form. Each phase right from initiation of the project, planning the project, its
execution and then it’s determining and controlling to closing it, is effectively documented
(Barkhuizen, 2014). The key purpose of it is to develop structure the project that will be
communicated with all stakeholders of the project. This offers a direction to the project
administrator and supports in saving unnecessary time and cost. The description of components
of project management plan is defined as below:
Cost – It denotes to the amount that has to incur regarding the completion of the research
study. For completing this research, organisation had to spend around £20000 for the completion
of the research work. With the help of this cost, the researcher can perform research in order to
invest some fund in collecting and assembling information, arranging required resources,
travelling cost and many more. Thus, it becomes crucial for venture to develop a budget in
advance.
Particular Amount 2019-20 ( $)
Technology cost 8000
Salary of researcher 5000
Travel expense 3000
Training charges 2500
Miscellaneous expenses 1500
Total 20000
Scope– It considers analysing and documenting particular components that associated to
project aims, deliverables, tasks and functions (Onwuka, Ugwu and Kekeocha, 2015). This
project is aimed at talented management and will support enterprise in evaluating significance of
talent management as well as will support them in framing such plans that will be beneficial in
retaining skilled individual in Amazon.
Time – It denotes to the assessed time that will be used for successfully completing the
particular project. It is needed that time duration for each phase of project is defined in advance
so that work is finished as per given period. Time period for this project has been framed with
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the support of Gantt chart and Work breakdown structure. Investigator had taken 5 weeks to
complete this research and further 7 weeks are assumed to be taken by Amazon to develop and
execute plan supported to the outcomes and suggestions of this research study.
Quality– This states to the quality in sources of data so that data practiced can be treated
as authentic. Secondary information of this project has been taken from only certified sources to
be ensured of quality of work. Also, organisation requires maintaining sources and information
confidential so as to make sure that quality is unadulteatered.
Communication– It indicates to communication of project information to all the
stakeholders of the investigation. It considers deciding communication channel and can be both
written as well as oral. For organising this research, both written as well as oral communication
channels have been utilised (Hunt, 2014). Management and retaining individual are functions of
HR division of the firm and while senior management develops plans, they are executed
throughout organisation people in a written form so to make things formal, genuine and
demonstrable.
Risk– It considers mentioning of all the threats that are related with and are experienced
by investigators. These are risk of different kinds and consider risk of limited resources, limited
assets, finance, crunch, inaccurate responses and many more. Along with this, organisation
suffers risk in the form of lack of talent between employees, inadequacy of talented people,
inaccurate data presented and information determined etc.
Resources– It consists all the sources that investigators had utilised when organising
research. Surveyor had utilised resources such as paper, pen, laptop, internet, time, responses and
many more that were required to organise a complete research project while organisation need
assets such as talented workers, correct data, authentic sources and many more (Mora-Soto,
Lemus-Olalde and Carballo, 2016).
P3. Prepare WBS and Gantt chart to discuss time frame and stages of completion
Investigators utilised different methods to analyse time frame of the project framework.
The description of some tool used by Amazon to analyse the time frame of the research project:
Work Breakdown Structure
This structure facilitates in dividing mission technique into easy sequential steps. This enables
dividing complex paintings into achievable responsibilities paperwork which makes it smooth
and goal certain for task manager to complete the undertaking system. WBS is used for both
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project management as well as studies control (Wiblen, 2016). This determines roles and
obligations associated with assignment management, together with value, hazard worried and
developing accurate resources to generate statistics.
Gantt Chart
This is a bar chart type which helps in determining relationship among schedules popularity and
actual time activity performance. It is offered in vertical and horizontal axis which have the
legend of indicating repute of labour and standing of sports in a dependent and planned way in
order that venture may be finished in an effective and efficient way (Muntean, 2014). It consists
of various components which include bars, dateline, lists, timelines, and so forth which facilitates
in executing project management functions along with planning, setting up and controlling
activities in a most reliable way.
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TASK 2
P4. Discuss small scale research by applying primary and secondary methods
Primary Method– This method denotes that records which has been accumulated first-
hand. It is raw data that is accumulated by way of researcher in step with the recognized trouble
and the desired research aim (Barkhuizen and Schutte, 2015). Since, it's far collected through
researcher themselves, it is time consuming and more cost incurring technique. It consists of
approach along with interviews – non-public and telephonic, questionnaire evaluation, case
studies, cognizance companies, and so forth.
Secondary Method– This method includes the use of information of other researchers and
scholars. Therefore, this records is likewise referred to as second hand data. Researchers take
cues from various assets like journals, articles, books, web sites, reviews, magazines, and many
others. This method is much less value and time eating because the information has already been
compiled and analysed by using a person else (Ahmad, Arshad and Marchalina, 2015). However,
for the reason that information were analysed with some different studies aim, that is stated to be
less dependable source of statistics than number one sources.
Qualitative Research– This method of research does no longer consist of all the ones
information and statistics that have been expressed in numerical terms. They include assets of
information like photographs, words, observation and others. This is considered to encompass
different elements like evaluations, observations, motives behind the behaviour covered in
studies aim. Primary assets are preferred for qualitative studies to be assured of the accuracy of
the records being extracted (Booth, 2015). Therefore, sample length of this method of research is
very small and the respondents are anticipated to fill all the statistics in an orderly way.
Quantitative Research– This technique of studies includes all of the data which can be
expressed in numerical or statistical phrases. It is able to record qualitative statistics into
quantitative terms in form of evaluations. Sample length of this method of research is commonly
huge and it forms the main foundation of analytical research facts for it is straightforward to
interpret.
From all the above research methods, it's miles important for researcher to apply primary
studies method alongside qualitative technique to decide necessary records required for
analysing. The data assets and pattern length of the research must be dependable. For number
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one research and qualitative research analysis, employer has prepared questionnaire to acquire
opinion records in an orderly manner.
Sampling– It is a procedure of deciding size of respondents out of overall population in
context of convert information into numerical and statistical data. Sample size of 30 people is
selected for the research project in forma of employees of Amazon.
Questionnaire– It considers different open and close ended questions associated to the
research aim and objectives in context of arrange for effective data from different participants so
that it can be determined and report suggestions can be designed (Adamsen, 2014). The
description of questions for particular research is defined as under:
Questionnaire
Q1) Do you aware with the concept of talent management and retention?
a)Yes
b) No
Q2) Do you realise the importance of retaining employees within company?
a) Yes
b) No
Q3) What are the challenges that are faced by Amazon regarding management and
retention of skilled people of the company?
a) Poor salary and other benefits
b) Dissatisfaction by management
c) Poor working environment
d) Better opportunities to develop offered by other company
Q4) What are the strategies this is considered by management of Amazon in order to
overcome challenges of talent management?
a) Detailed job descriptions to be provided
b) Providing healthy and safe working environment
c) Provide continuous training and development opportunities
d) Reward employees
Q5) Other reasons of employee turnover and strategies suggested to retain employees...
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TASK 3
P5. Analyze findings and data with the use of appropriate tools and techniques
Theme 1:
Q1) Do you aware with the concept of talent management and
retention?
Frequency
a)Yes 17
b) No 13
Interpretation- This has been concluded from the described statistics that many of the selected
populace of 30 human beings, 17 people are answered that they may be recognised with the
thought and notion of talent control and retention. While ultimate thirteen human beings are
answered that they may be not familiar this sort of any idea.
Theme 2:
Q2) Do you realise the importance of retaining employees
within company?
Frequency
a) Yes 16
b) No 14
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Interpretation- From the defined graph, it has been concluded that among the population of 30
responders, 16 respondents are responded that retention of skilled and knowledgeable candidates
is important for the business organisation in order to operate business of firm in effective
manner. While enduring 14 responders are replied that for the running of business of company,
retention of talented people is not too much crucial.
Theme 3:
Q3) What are the challenges that are faced by Amazon
regarding management and retention of skilled people of the
company?
Frequency
a) Poor salary and other benefits 9
b) Dissatisfaction by management 6
c) Poor working environment 8
d) Better opportunities to develop offered by other company 7
Interpretation- It has been analysed from the statistical information that between the overall
population of 30 employees, 9 people are replied that poor salary and their benefits is the key
challenges and 6 are agreed with dissatisfaction by management is the main issue of management
and retention of skilled employees of the firm. Whereas remaining 8 responders are responded
that poor workplace and 7 are supported to lack of better opportunities for development is the
main problem of management and retention of talented workforce of the establishment.
Theme 4:
Q4) What are the strategies this is considered by management
of Amazon in order to overcome challenges of talent
management?
Frequency
a) Detailed job descriptions to be provided 9
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b) Providing healthy and safe working environment 8
c) Provide continuous training and development opportunities 7
d) Reward employees 6
Interpretation- It has been monitored that among the group of 30 people, 9 are supported to
detailed job description and 8 people are agreed with healthy and safe work place is the key
strategy to manage challenges of talent management. While enduring 7 respondents are agreed
with effective training and development session and 6 are viewed that reward system is a great
plan to manage and retain skilled and well qualified people of the company.
P6. Provide appropriate recommendation from findings and data analysis
It can be suggested to the specific venture that by conducting training and development
sessions within the business venture, the management of Amazon can attract, retain and manage
skills and knowledgeable employees. Along with this, they can offer a similar kind of treatment
to all workers regarding offering training and learning opportunities so that they can make
growth and development without any kind of favouritism. Apart from this, by remunerating
workers for the good performance by analysing their execution, the management of the venture
can also retaining skilled people. Because when workers are rewarded and compensated for their
better contribution or performance then they feel motivated and further do well in their task and
duties.
TASK 4
P7. Reflection
During the time of performing in this research project, there are numerous abilities of mine
that enable me in proper way and due to which I complete my work in more effective manner or
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in provided time duration. With the assist of Gantt chart and WBS, I categorised my work in
small sections and prioritise them so that I can whole them on the basis of priority. Along with
this, with the assist of this research document, I increase my personal and professional skills
which help me in my upcoming time challenge. There are various tools like studies techniques
and statistics amassing strategies and so forth, which can be utilized by me in time period of
accumulating adequate data to satisfy the research file goals and goals.
CONCLUSION
This has been summarised from the above mentioned content that talent management is an
appropriate process of retaining and managing skilled people of the firm by using different
strategies like reward system, training and development, development options and many more.
With the use of Gantt chart, work breakdown structure and project management plan, the
researcher can attain its needed work task and objectives in proper form. With the help of
efficient research methods and data collection tool, investigator can achieve and meet research
objectives in set time.
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REFERENCES
Books& Journals
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