Organisational Behaviour: A Report on Amazon's Technological Shift

This report delves into the organizational behavior of Amazon, specifically examining the impact of technology on its operations and workforce. It highlights key aspects such as triggers for change, including profitability and customer experience, and the role of leadership in driving innovation. The report discusses the implementation of new technologies like robots (Bert, Scooter, and Kermit) to enhance efficiency and employee motivation. It also touches upon the organizational culture, performance enablement, and the importance of data-driven decision-making. Furthermore, the report references the Kurt Lewin theory of change to explain how Amazon manages technological transitions and promotes new behaviors within the organization. The report concludes by emphasizing the importance of technology adoption, employee training, and the formation of dedicated teams to foster organizational success. The report provides insights on how the company uses innovation and technology to streamline operations and boost employee productivity.

ORGANISATION BEHAVIOUR
INTRODUCTION
The assessment will describe the organisational
change due to change in use of technology within the
organisation of Amazon Company.
Triggers of change
• Technology is the new normal
• Profitability
• Cost-effective
• Better experience to customer
• Thinking outside the box
Organisational culture
• Performance enablement
• Collect and share accurate data
• Better dealing with feedback
• Increase efficiency
• More flexibility
Leadership
• Customer obsession
• Ownership
• Invent and simplify
• Are right, a lot
• Be curious and learn
• Develop and hire the best
• Highest standard
• Think big
• Biasness
• Earn trust
• Dive deep
• Backbone
• Deliver results
Motivation
It refers to the core of management which expresses that
an individual should receive a sense of worth by the
executives within the organisation.
Whereas in innovation labs, there are various testing on
robots going on like Bert which increase the parameter or
restricted areas of robots which allow the employee to
summon Bert to bring items across the warehouse.
The two other robots are Scooter and Kermit which
provide Autonomously Guided Carts (AGCs) which allow
their workforce to focus on their crtitical thinking skills
rather than to perform physical tasks (Moncado, 2018)
Organizational and individual responses
The technology helps them in the communication, learning,
thinking, etc. bot the individual and changes of technology
are co- influence, co-related, co- independent with the other.
The Kurt Lewin theory of change is applied in the change
management and its include the process such as adopting the
new technologies, adopt the new behaviour as the norm as
well as develop the perceptions that changes are needed in
the organization and individual lifestyle (May, 2018).
Recommendations
• Investigate technology
• train employees
• Assembling a team
CONCLUSION
The organizational behaviours help in manage the employees as well as
motivate them for work effectively and to perform well.
REFRENCES
May, C.R., and et.al., 2018. Using normalization process theory in feasibility studies and
process evaluations of complex healthcare interventions: a systematic review. Implementation
science. 13(1). pp.1-27.
Moncado, S., (2018). How to Use Smart Technology to Increase Employee Motivation [Online].
Available through <https://management30.com/blog/technology-to-increase-motivation/>