This report delves into the application of digital technology within Amazon's e-commerce operations. It examines key trends, advantages, and implications of digital technologies, including autonomous driving, data storage, and computation. The report analyzes Amazon's digital business model, emphasizing the importance of website development, and explores collaborative relationships and strategic alliances within the e-commerce landscape. Furthermore, it discusses the usage of e-commerce principles and their impact on Amazon's business strategies, distribution networks, and value propositions. The report concludes with a comprehensive overview of the digital technology's influence on Amazon's success and future prospects, highlighting the importance of adapting to evolving technological advancements and maintaining a competitive edge in the market.