Report: Digital Marketing Strategies for Amazon and Twix - Case Study

This report provides an overview of digital marketing strategies, focusing on the approaches used by Amazon and Twix. It begins by defining digital marketing and then reviews its key aspects. The report examines Amazon's communication strategies, including its use of social media platforms like Instagram to engage customers and promote its services. It also explores Twix's communication strategies, highlighting its use of television advertisements and creative content. The report then analyzes the promotional aspects of the marketing mix for both companies, detailing Amazon's focus on online services and Twix's emphasis on product packaging and website design. A ranking of Amazon and Twix is included, based on their market presence and customer loyalty. The report concludes by summarizing the different promotional strategies and the challenges and opportunities associated with them.

BMP3006 Practical Digital Marketing
• Assessment 2 - Individual Presentation

Use Of Digital Marketing In A Specific
Communications Strategy
• Name:
• ID:

Contents
Definition of digital marketing
Review of digital marketing
Amazon Contribution of communication strategy
Twix Contribution of communication strategy
Promotional aspects of the marketing mix
Ranking of Amazon and Twix
Summary

 Digital marketing is a kind of marketing which uses the process of promoting the
products or services through online based digital technologies.
 It is a process where different online marketing channels are leveraged like all the
social media network, search engines and emails to get connect to the targeted group of
audience.
Definition of Digital marketing

Review of digital marketing
 As per the assignment one the first example of digital marketing was Christmas
campaign by the amazon because in the arriving period of Christmas amazon used
several social media platform to attract customer and giving huge discount on it.
 The platform that were used for promotion during that period were like Instagram,
Facebook and many other platform.

Amazon Contribution of communication
strategy
 The amazon used tools like Instagram which helped in reaching customer.
 Through the Instagram amazon got the cutting edge of market because every kind of
person is on Instagram weather he is young one or the old one.
 The visual aid which is provide the online platform like Instagram or Facebook is
outstanding and well enjoyed by its customers.

Twix Contribution of communication strategy
 The Twix used tools like the advertisement on television to increase the reach to
public because it is in fast moving consumer goods and have its more customer base
on television.
 Posters with creative content are also tools for the twix for promoting their product.
Content make user to engage with it.

Amazon promotional aspects of the marketing
mix
 Amazon is an American multinational technology company which focuses on e-
commerce, digital streaming, cloud computing and artificial intelligence.
 Amazon use various promotional aspects to reach the audience.
 Its main aim is to persuade its customers to visit the company website and pay for its
online services.

Twix promotional aspects of the marketing
mix
 Twix is a famous brand of chocolates with customer loyalty and long heritage.
 Twix is known for its delicious chocolate at reasonable price.
 The packaging of Twix is different from other chocolates brand.
 The company has its own separate website on which the customer can see the trendy
designs and the display of the product.

Ranking of Amazon
 Amazon is the largest online market place in the world.
 It has innovative technology and investment with good growth in sector such are
healthcare and very modified retail ecosystem.
 Amazon lies on top in its industry comparing to its peer one.

Ranking of Twix
 Twix is chocolate made which is extremely liked and loved by the people around
either children or elder customer all love Twix bar.
 The chocolate is available internationally that is is can be easily reached out
customers internationally.
 Although the chocolate is widely present and liked by people but the competitors in
the market are huge.

Summary
 The above report concludes different aspect promotion strategies of amazon and
twix.
 Above report shows how the amazon run their campaign for promoting their product
and it shows what are the difficulties and opportunities arrive on the way of
promotions.
 This report also focuses the tools which are used for the promotion.