A Report on Customer Loyalty Schemes, Satisfaction at Amazon UK

This report investigates customer loyalty schemes and satisfaction levels at Amazon UK, a leading online shopping company. It analyzes data collected through questionnaires to understand customer perceptions regarding delivery speed, after-sales service, product availability, presentations, and overall satisfaction. Key findings reveal that while many customers are satisfied with Amazon's offerings and would recommend the company to others, there are areas for improvement, such as providing better technical support and focusing on customer satisfaction. The report concludes by recommending that Amazon prioritize customer satisfaction, show gratitude to its consumers, and conduct regular online surveys to identify and address any gaps in customer loyalty. This will help in profit maximization and revenue generation in the long term.

RESERCH PROJECT

CONTENT
• Introduction
• Data analysis and findings
• Recommendations
• Conclusion
• References

INTRODUCTION
Today in competitive market environment, every business organisation
needs to retain its consumer to accomplish its objectives and goals in the
future. As consumers are the most important key factor to affect the
business of the company in the long term,they should be motivated to
purchases the same of particular company .Amazon company of UK is
biggest online shopping company which deals with selling various types
of goods. Besides this Amazon implement various types of loyalty
schemes and reward system for its customers to increase the performance
of the company.

DATA ANALYSIS
As the name suggests analysing of data which means transforming and
modifying related details. Certain tools and techniques are used to
determine descriptive purpose of this report. Under this primary and
secondary data are used. Former is utilise so as to prepare questionnaire
and it done by the individual himself no other sources are included in
this whereas latter one is taken into consideration for making literature
review which is very important for conducting any research.

Theme 1: Delivery of products are fast and less time
consuming.
1. If the product purchased by you needed home delivery,
then was it delivered fast or late delivered?
Frequency
A Yes 45
B No 5
45
5
A Yes
B No

Theme 2: Company provide effective after sales
services to their significant buyers.
2. Have you received a proper after sale services by
Amazon Company. If yes,did you like it or not?
Frequency
A Yes 40
B No 10
40
10
A Yes
B No

Theme 3: As per the opinion of customer available products in
companied stock are effective in fulfilling the needs and wants
of customers.
3.As per your opinion,available products in companies
stock are able fulfil the requirement of the customer in
future?
Frequency
A Yes 48
B No 2
48
2
A Yes
B No

Theme 4: Customer receive proper presentation or
demonstration about the exclusive products and services which
are offered by Amazon.
4. In case of exclusive product,have you received a proper
presentation or demonstration on the product which you bought
by the concerned professional?
Frequency
A Yes 35
B No 15
35
15
1
2

Theme 5: Consumers are highly satisfied with the
offered products and services of Amazon.
5. When you were satisfied with the product of the Amazon,
Did any of your friends or relatives become customer of this
company after you recommended about product or word of
mouth advertisement?
Frequency
A Yes 49
B No 1
49
1
A Yes
B No

Theme 6: Buyers get better discounts from in-store promotions
than loyalty schemes.
6.Do you usually get better discounts from in-store
promotions than loyalty schemes?
Frequency
A Yes 40
B No 10
40
10
A Yes
B No

Theme 7: Loyalty scheme is worthwhile and company is willing
to provide various offered and vouchers to their regular
customers.
7. Do you think that a loyalty scheme is worthwhile and company is willing to
provide various offered and vouchers to their regular customers?
Frequency
A Agree 15
B Disagree 18
C May be 17
15
18
17
A Agree
B Disagree
C May be

Theme 8: Company is widely concern on providing technical
support to the specific use of particular product.
8. Do you think that the company should provide technical
support for specific use of particular product?
Frequency
A Agree 30
B Disagree 10
C May be 10
30 10
10
A Agree
B Disagree
C May be