Amazon UK: Digital Technology, Business Models and Collaboration

This report analyzes Amazon UK's utilization of digital technology, focusing on key trends like artificial intelligence, robotic process automation, and blockchain. It highlights the advantages of digital technology, including social connectivity, automation, and information storage, and discusses implications for managing virtual business, such as seeking feedback and regular meetings. The report also examines new and emerging digital business models, like e-commerce, ecosystem, and marketplace models, in the context of cyber security and ethics. Furthermore, it explores the impact of collaborative relationships and strategic alliances, focusing on infrastructural innovation, customer demand focus, cost and risk sharing, and increased target marketplace, emphasizing the role of digital technology in enhancing these aspects. The study concludes by underscoring the importance of collaboration and partnership in achieving a leading position in the virtual business landscape.