Amazon Web Services (AWS) - Cloud Computing Analysis and Report

This report provides an analysis of Amazon Web Services (AWS), detailing its evolution from an online service provider to a comprehensive cloud-computing platform. It examines AWS's business strategy, emphasizing customer centricity, long-term value, and innovation. The report highlights AWS's competitive advantages, including its pay-as-you-go model and focus on providing extensive services at competitive prices. Furthermore, it explores AWS's use of information technology for innovation, such as the introduction of tagging for Elastic MapReduce Clusters and the development of services like Amazon Comprehend, which utilizes machine learning for text analysis. The report also discusses AWS's customer relationships, its reliance on partnerships, and its continuous efforts to adapt to the competitive industry landscape. Overall, the report emphasizes AWS's role as a foundation in cloud computing, its strong customer relationships, and its drive to continuously innovate and expand its services to meet customer needs.

Amazon Web Services
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Amazon Web Services (AWS)
Amazon Web Services include a collection of different remote computing services that
make up the comprehensive cloud-computing platform that is provided by Amazon.
Subsequently, the platform was launched in 2006 with the sole purpose of offering online
services for client-side applications and other categories of services for websites. A majority of
these services are not entirely exposed to the end users. Instead, they give functionality that
many other developers can utilize for the functionality of their applications. Generally, Amazon
Web Services comes in handy with a wide range of capabilities for storage, networking,
computing, and other significant cloud components (Ramel, 2015).
Amazon Web Services (AWS) follows the business strategy of making their customers
the primary concern even at the cost of only having long-term revenue. They have thoroughly
demonstrated this through the deployment of their “pay-as-you-go” technique, where a customer
does not pay a fixed rate for any given service but rather only pays for the specific amount of
data that they have consumed. AWS focuses on long-term profitability and a trust-based
customer relationship (Ramel, 2015). Selling products and services at cheaper prices is the key
factor that sets them apart from the competition, and it helps build their relationships. They focus
on providing the best service with the most products for their customers rather than focusing on
profits and beating out the competition (Hern, 2017).
AWS is a provider of information technology for its customers and works in the cloud. It
uses IT for innovation in order to advance their products, displayed by the recent announcement
of tagging for the Elastic MapReduce Clusters. This aligns the new IT directly with the already
existing IT as it is a factor that only benefits the firm as tagging is now a feature that defines the
clusters by keys and values to add detail (Hern, 2017).

As AWS is a provider of IT, simply selling new innovated, IT will advance their business
model. It is AWS’s goal to make cloud computing easier for the consumer and for it to be able to
be the foundation of large corporations such as Netflix. Their competitive strategy is not to focus
on others, but rather to innovate their own services and search for new ones. Through the
following key principles AWS has developed into the killer cloud:
a) customer centricity
b) long-term value
c) not focusing on competitors
d) low-cost services
e) innovation
Using all of these mentioned factors, AWS is a foundation in cloud computing and generates
$7 billion in revenue. It has developed a strong customer relationship and drove startup
companies to giant corporations that still utilize AWS for their infrastructure. Looking forward,
they are utilizing IT innovation to develop new product and to better their existing ones. Amazon
Web Services drove their services based on what their customers needed. Furthermore, what set
Amazon Web Services apart from its competitors was that they didn’t need to reinvent the
technology (Newcombe et al., 2015). Instead, they used the foundational structure of Amazon
and sold that to customers. This gave them a competitive edge as they had long been familiar
with the infrastructure and now it just needed to be designed as a service available to consumers.
The industry in which Amazon competes has always been fierce. They have had competitors
from the very beginning, and therefore Amazon Web Services is continuously looking for a new
aspect that sets them apart, like the introduction of Prime Air an autonomous device that delivers
packets based off of GPS locations within 24 hours of purchase (Narula & Jain, 2015). In

continuing its excellence, Amazon Web Services also highly depends on the success and
customer satisfaction of its consumers. As with leading competitors, Amazon Web Services
relies on its large network of relationships with other firms in order to validate their products
effectiveness.
AWS uses Amazon Comprehend which is a natural language processing service that deploys
the use of machine learning to find correlations and insights in text. Amazon Comprehend
service will identify the language of the text, help you in extracting the key phrases, brands,
people, places, or events in your unstructured data. The service understands how negative or
positive your text is. Amazon comprehend uses parts of speech and tokenization to automatically
organize a category of text files and arrange them by topic (Deutsch, 2017). While using
Amazon Comprehend, it is also possible to use AutoML embedded capabilities that will help you
to build a custom set of entries or classification of text models that are specifically customized
and unique for your organization needs.

References
Deutsch, D. (2017, March 31). Introducing Amazon Web Services (AWS). Retrieved April 21,
2019, from Of All Things - Tech Progress website: https://medium.com/of-all-things-
tech-progress/introducing-amazon-web-services-aws-72c12547b9ff
Hern, A. (2017, February 2). Amazon Web Services: the secret to the online retailer’s future
success. The Guardian. Retrieved from
https://www.theguardian.com/technology/2017/feb/02/amazon-web-services-the-secret-
to-the-online-retailers-future-success
Narula, S., & Jain, A. (2015). Cloud Computing Security: Amazon Web Service. 2015 Fifth
International Conference on Advanced Computing Communication Technologies, 501–
505. https://doi.org/10.1109/ACCT.2015.20
Newcombe, C., Rath, T., Zhang, F., Munteanu, B., Brooker, M., & Deardeuff, M. (2015). How
Amazon Web Services Uses Formal Methods. Commun. ACM, 58(4), 66–73.
https://doi.org/10.1145/2699417
Ramel, D. (2015). Amazon Launches Free AWS Service for Educators and Students -. Retrieved
April 21, 2019, from THE Journal website:
https://thejournal.com/articles/2015/05/14/amazon-launches-free-aws-service-for-
educators-and-students.aspx
Hern, A. (2017, February 2). Amazon Web Services: the secret to the online retailer’s future
success. The Guardian. Retrieved from
https://www.theguardian.com/technology/2017/feb/02/amazon-web-services-the-secret-
to-the-online-retailers-future-success

Narula, S., & Jain, A. (2015). Cloud Computing Security: Amazon Web Service. 2015 Fifth
International Conference on Advanced Computing Communication Technologies, 501–
505. https://doi.org/10.1109/ACCT.2015.20
Ramel, D. (2015). Amazon Launches Free AWS Service for Educators and Students -. Retrieved
April 21, 2019, from THE Journal website:
https://thejournal.com/articles/2015/05/14/amazon-launches-free-aws-service-for-
educators-and-students.aspx