Report on Marketing and Financial Practices in Ambrosia Organization

This report provides an in-depth analysis of marketing and financial practices within the Ambrosia organization, a company involved in the manufacture and distribution of vitamins, nutritional supplements, and minerals. The report explores the current organizational design, business processes, and the impact of organizational culture on marketing. It examines contemporary marketing practices, including transaction cost and relationship marketing, and discusses the application of these practices within the context of globalization. Furthermore, the report delves into financial practices, emphasizing financial planning, budgeting, and financial statement analysis. It also explores the application of management and organizational theories, such as contingency and systems theory, to understand the organization's operational effectiveness. The report concludes by highlighting the importance of both financial and marketing practices for achieving organizational goals and long-term strategies.

Understanding contemporary organizations 1
Understanding marketing practices and financial practices
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Introduction
Marketing is the process to which goods and services flows from the producer to the consumer.
The marketing management has been concerned with identifying and anticipation of the needs of
the clients (Bovee and Thill, 2013). Moreover, it is important to understand the goods are
produced and the services are provided for the maximum satisfaction.
When it comes to finance it is the backbone of an organization. The financial management is the
process of acquiring, allocation as well as management in order to achieve the goals of the
organization. Some organization deals with the manufacture capabilities in order to produce the
goods and some organization to deal with the services (Child, 2015). The goods as well as the
services are sold in order to earn the profit (Bovee and Thill, 2013). Therefore, the funds should
be raised in order to acquire the manufacturing and the distribution facilities of Ambrosia
organization. In this research it will include the understanding of the marketing and financial
practices to the various areas of the Ambrosia organization which is involved in the manufacture
and distribution of the products the high quality range of the vitamins, nutritional supplements,
minerals as well as the body (Child, 2015).
Current organisational design
The business processes of the Ambrosia organization Involves the various rules and the roles via
the various division of the structure that bring on the outlook of the plan of the company in their
manufacturing and distribution of the products.
The company has been designed into the various design such as input which comprise of all the
(materials, money, goals and objective of the company) (Shafritz, Ott and Jang, 2015). Other
parts of the structure are manufacturing division, distribution, output and the departmentalization

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that comprise of the rules and the roles of the organization. The current organization structure of
this organization will be significant since it will ensure that there has been efficient operation of
the business and defines on the workers and their functions (Shafritz, Ott and Jang, 2015). This
structure will help define on the hierarchy and the chain of the command of the organization.
Understanding the marketing practices
There are some requirement to which they help in the achieving of the organization goal for
example the distinctive high quality products as well as the service, reasonable price of the
product and the service, in addition to the application of the modern technologies and the
systems (Child, 2015). Ambrosia organization needs to have a clear vision in maintenance of
those significant elements. Based on the researchers there are several elements that could impact
on the long-term of the organization. In the 70s, the sociologists understood that the conventional
model was insufficient in assisting in knowledge of the large dissimilarity between goals and the
outcomes (Pride and Ferrell, 2010). Many of the models have integrated framework, personal in
addition to the system. The culture continues to be completely vital that you the exclusive
element which influence on the working of the company. With regards to the marketing
management, the notion of the organizational culture is extremely important. Generally, the
marketing offer a concentrate to the consumers than the organizational problems (Child, 2015).
Depending on the marketing management, the study of the culture offers on the knowledge of the
behavior of the client, defining on the cultureas well as the sub-culture in the marketing segment
as well as the cross cultural comparison of the international markets. There are various scholars
who have already focused on the impact of the organizational culture when it comes to the
process of the marketing management for the effectiveness of the managers.
Contemporary marketing practices

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There are various marketing model in the marketing management which Ambrosia organization
encounter such as the transaction cost as well as the relationship marketing. The relationship
marketing creates a more value which would help in placing of the value on the establishment of
the long terms relationship of the business (Kotler and Keller, 2009). As a result of the
globalization, building of the new partnership as well as managing of the network of the
relationships become more significant part in the strategic planning of the organization. There
are various aspects which could relate to the relationship of the marketing issue. The main aspect
that develops on the relationship aspect to the traditional forms of the marketing concept of
marketing (Kotler and Keller, 2009). The next aspect is to recommend on the changes of the
marketing to the transactional type of the marketing into the relational kind of the marketing. The
subsequent element could be to development of the relationship contained between the
transactional marketing as well as well as the relational marketing that could help in the creation
of the right mix of both of the marketing approach.
When it comes to the marketing scenario, the contemporary marketing groups have highlighted
to the new paradigm. The limitations of these three aspects of the relationship are hence
recognized through the contemporary practices of the marketing group (Pride and Ferrell, 2010).
The contemporary marketing practices highlights on the various aspects of the environment.
Based on the contemporary marketing practices both the traditional as well as the relationship
marketing could be applied together.
It is important to understand that there are three dimensions of the relationship marketing; there
is the interaction marketing, networking as well as the database. Nonetheless, in the 90s these
models were classified into two aspect which were the transactional exchange and the relational
exchange model (Pride and Ferrell, 2010). Based on those two aspect the marketing has been

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classified to four ways these are the transaction marketing, Database, interaction as well as
network.
On the transaction marketing it helpful on what we regard as the economic transaction.
Moreover, based on the transactional exchange it could be categorized. Ambrosia organization as
well as the buyers (who are the pharmacies, supermarket, and the health care practices in all
Australia state), are the parties that are involved in the general market. The relationship is very
discrete in nature (Scott and Davis, 2015). The balance of the passive buyers as well as the active
sellers helps in the balancing of the description of the power. It hence helps in the satisfying as
well as attracting the potential client buyer through the management and controlling the aspect of
the market. When it comes to the database marketing this creates the focus of the information as
well as the economic transaction (Scott and Davis, 2015). In a given target market, parties are the
organization as well as the buyers. In the interaction marketing it is the interactive relationship
between the buyer and the seller. These individuals are very active and the communication could
occur to person to person across the firm (Thornton, Ocasio and Lounsbury, 2015). This is an
ongoing in regards to the term of the duration. The next is the network marketing which involves
the relationship between the organizations. There are multiple parties who are involved for
example the buyers, sellers and the other companies.
Understanding financial practices
When it comes to the financial practices it is important for Ambrosia organization to understand
that the significant activities in the organization are production, marketing and finance. The
organization usually raise on the required amount of the capital as well as utilize it in these
activities which provide return on the invested funds (Thornton, Ocasio and Lounsbury, 2015).
The difference between the accounting and the finance is finance helps in the decision making of

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the financial activities. The three major areas of the decision making is in the financial
management are investment decision, dividend as well as the financing decision.
The financial operating activities
The numerous financial activities in the financial control are financial planning, which
recognizes on the type of the resources required to obtain in addition to build on resources to
attain goal of organization (Thornton, Ocasio and Lounsbury, 2015). Others are the budget and
its management, management of the cash flow, collection of the credit, the budget deviation
analysis, and the financial statement analysis. This will make understand on the current as well
as future position Ambrosia business.
Management and organisational theory to support the analysis.
When it comes to the rational organization such as Ambrosia there are two important parts; the
specificity of goals and the formalization. The organizational theory consists of the approaches to
the organization analysis. In the case of this organization the theory which best describe it is the
contingency theory (Hill, Jones and Schilling, 2014). In the perspective of this theory it claims
that the best way of organizing on the organization to make decision, the optimal course of
action is the contingent which is dependent on the internal and the external situation. In the
management of the organization a contingent manager uses effectively their own style of the
leadership to the right situation. The most appropriate form is best suited to the kind of the
actions the company undertakes (Hill, Jones and Schilling, 2014.). It is important to note that the
organization differ differently particularly in their mode of the production, therefore this will
characterize on their optimal organizational design. Additionally the system theory can be
utilized to examine on the case of this organization. The managers in the organization recognize

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on how different systems impacts on the workers and how the workers affect the system around
them. It is evident that Ambrosia organization is very successful because the management has
been able to understand how this system works and affect the individuals in the organization
(Hill, Jones and Schilling, 2014). The system is made of the various parts which work together in
achieving the goal. It is the broad perspective which allows the management to examine on the
patterns and events in the workplace to enable it achieve the goals and the objectives. The
management are able to coordinate the programs to work collectively as a whole for the overall
goal and the mission of the organization.
Conclusion
The financial analysis helps in examining on the performance of the business, whereas the
evaluation of the marketing practices is important for the business to adopt to the long term
strategy as well as implementation of these strategies to be able to attain on their objective. Both
of these aspect helps to overcome the situation and help in the achievement of the organizational
goal.

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References
Bovee, CL and Thill, JV 2013, 'Financial information and accounting concepts', in Business in
action, 6th edn, Pearson, Upper Saddle River, pp. 390-413.
Child, J., 2015. Organization: contemporary principles and practice. John Wiley & Sons.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Kotler, P. and Keller, K. (2009). Marketing management. Upper Saddle River, N.J.: Pearson
Prentice Hall.
Pride, W. and Ferrell, O. (2010). Marketing. Australia: South Western Cengage Learning.
Shafritz, J.M., Ott, J.S. and Jang, Y.S., 2015. Classics of organization theory. Cengage Learning.
Scott, W.R. and Davis, G.F., 2015. Organizations and organizing: Rational, natural and open
systems perspectives. Routledge.
Thornton, P.H., Ocasio, W. and Lounsbury, M., 2015. The institutional logics perspective. John
Wiley & Sons, Inc.