Change Management Report: Ambulance Victoria, Task 1 and 2

This report provides a comprehensive analysis of change management strategies applicable to Ambulance Victoria. It begins with an executive summary and an introduction to the concept of change management, highlighting its importance for organizational improvement and competitiveness. Task 1 delves into the needs and opportunities for change within Ambulance Victoria, exploring models like Lewin's change management model and the ADKAR model, along with an examination of force field factors influencing the organization. Task 2 focuses on intervention strategies, specifically addressing corporate culture change and innovation interventions. The report concludes with recommendations and references, offering valuable insights into how Ambulance Victoria can effectively manage change to enhance its services and performance.

Change Management

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................1
INTRODUCTION...........................................................................................................................2
TASK1 ............................................................................................................................................2
Needs and opportunities of change in Ambulance Victoria...................................................2
Force field factors...................................................................................................................4
Evaluation of changes.............................................................................................................5
TASK 2............................................................................................................................................6
Intervention.............................................................................................................................6
CONCLUSION..............................................................................................................................10
RECOMMENDATIONS...............................................................................................................11
REFERENCES..............................................................................................................................12

EXECUTIVE SUMMARY
Change management is the process that is used by the organization so that they will be
able to enhance their performance. There are some internal and external factors which can affect
their services. Ambulance Victoria offer quality services to their patients or service users so that
their brand image can be improved. There are some of the Holistic diagnostic model such as
force field model and Leavitt's diamond model. Through this, their overall growth can be
enhanced in more successful manner. Intervention is a way through which they will be able to
improve their issues.
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INTRODUCTION
When an organisation perform their operations in the market than they have to adopt
some changes in order to perform well than their competitors. For this, change management
strategy have to be followed by an enterprise in order to manage all the people. Change
management is a process that guides the firm that how decisions can be made and how new
changes can be adopted by all the individuals in an effective manner (Goetsch and Davis, 2014).
Through this, overall outcomes or results can be achieved and that will lead the company
towards success. The present report is based on Ambulance Victoria Which perform their
operations in human and health services. It provides medical emergency services to the number
of people so that they can get the services on time.
TASK1
Needs and opportunities of change in Ambulance Victoria
There are some changes which are implemented by the organisation so that they can
enhance their overall performance in the market. When overall needs are identified than
appropriate strategies can be formed so that overall management can be improved. For this,
Ambulance Victoria can use change management so that overall changes can be ensured in more
successful manner (Keppel and Wardell‐Johnson, 2012). There are some opportunities that
should be adopted by the agency so that they will be able to provide quality services to their
service users.
Change management is a process that can move an enterprise from their current state to
another state so that desired future results can be achieved. For this, an appropriate process
should be used by an enterprise so that sustainable objectives can be achieved in more effective
manner. Some theoretical models are used in the change management such as:
Lewin's change management model: This model is developed by the Kurt Lewin so that
organisation can manage their overall operations (Raineri, 2011). This is based on three stages
such as freeze-change-refreeze. On the basis of this, changes can be adopted by the firm in more
successful manner. Here, motivation play an important role in developing and implementing the
change at the workplace and their growth can be improved. These stages are as follows:
 Unfreeze: Here, in this stage organisation identify the changes which are necessary in
order to improve their performance. The agency have to assess their current position in
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the market and on the basis of that strategies should be formulated. There are some of the
issues like poor financial performance, sales get decline and dissatisfied people with the
services. So, strategies should be made on the basis of the values, beliefs and culture that
is followed by an enterprise (Lewis, Passmore and Cantore, 2016). Through this, overall
crisis can be managed in more effective manner and their overall growth can be enhanced
in the market than other rival firm.
 Change: When overall issues are identified than now in this stage new ways are
developed so that problems can be resolved. All the employees have to start work on the
new direction that is established by the management. Whenever some changes are occur
than it will take some time to participate into the new environment. It is necessary that all
staff members should know about the benefits of changes than only they will be able to
attain success. Along with this, the health and social care agency have to avoid some
factors which can affect their changes (Hamraz, Caldwell and Clarkson, 2013). There are
two key factors which play their vital role in the change management like all employees
need time in order to understand the changes. Along with this, effective communication
should be their between all the people and the care agency. By adopting these, overall
changes can be established in more successful manner.
 Refreeze: When all the changes are implemented and staff members adopt the changes
then now it is the responsibility of Ambulance Victoria to perform other operations in an
efficient manner. At this stage, the care agency will be able to incorporate their changes
at their workplace. Changes are incorporated so staff members feel more comfortable
while performing their operations in new ways. This stage is vital in the change
management as through this the firm will be able to achieve competitiveness in the
market as compare to their rivals.
ADKAR Model: This model is stands for awareness, desire, knowledge, ability and
reinforcement. Through this, overall performance can be managed so that future outcomes can be
achieved. When each individual adopt the changes then only they will be able to perform better
and achieve their sustainable goals (Liu and et. al., 2011). There are some actions which comes
under this model and these are as follows:
 Awareness: In the first step, organisation have to identify the requirement of changes that
are take place at the workplace. Through this, all the people will be able to know that
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why these changes are necessary and how performance can be improved. The most
essential factor which play an important role is communication as through this overall
needs of the employees can be identified.
 Desire: It is related to the extent to which all people are take participate into the changes
that are takes place at the workplace (Gattermeyer and Al-Ani, 2013). When workers are
fully aware about the new change than only they will be able to support the changes. If
they are fully desired than their overall growth can be enhanced and objectives can be
accomplished.
 Knowledge: This should be there among all the staff members then only they will be able
to perform better. For this, Ambulance Victoria can provide training and development to
their people then only their core competencies can be enhanced. Two kinds of knowledge
should be their among all the people one is related to the change and another one is
related to their performance.
 Ability: This is related to the capability of an individual that how much they are able to
perform their operations in an efficient manner (Kool and van Dierendonck, 2012). The
higher authority have to monitor the performance of their staff members on continuous
basis than only they will be able to perform better.
 Reinforcement: This is the last step of change management which explain that how
changes can be sustained for long term. The sustainable performance can be achieved
through positive positive feedback and other motivational activities. Through this,
changes can be measured and effective outcomes can be received from the new strategies
or methods.
Force field factors
There are some internal and external factors which may affect the performance of
Ambulance Victoria. Some of the internal factors are like employees, suppliers, executives,
manager and these are controllable (Manzo and et. al., 2012). As through this they will be able to
enhance their performance. Along with this, there are some macro factors such as political,
economical, social, legal, environmental, technological. These are uncontrollable so firm have to
manage their operations as per these so that competitiveness can be achieved. By analysis the
force field, the organisation will be able to know about their strategic position in the market.
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There are some factors which highly affect the services of healthcare enterprise and these
are as follows:
Technological factors: These are related to the innovation, technological advancements
and so on. In this dynamic world, the things are changing from time to time so they have to adopt
the changes in order to improve their growth at the marketplace (Pieterse, Caniëls and Homan,
2012). If all service users will get innovative services than their overall satisfaction level can be
increased. So, in this manner Ambulance Victoria can use the technological features so that
patients will be able to get the quality services in more efficient manner.
Political and legal factors: These are related to the political stability, trade barriers,
foreign exchange and so on. So, the care agency have to follow all rules and regulations that are
made by the government so that countries economy can be improved. When economy is get
improved than due to this the performance of Ambulance Victoria can be enhanced.
Social factors: Sometimes these factors highly affect the performance of health and
social care. Social factors are based on the needs, demands, interest, preferences, choices of the
consumers. For this, service providers have to identify their expectations level so that their
requirements can be fulfilled.
Economical factors: These factors are related to the interest rate, inflation rate of the
country. The health and social care have to follow all their operations in an efficient manner so
that profitability level can be achieved (Free and et. al., 2013).
So, all the changes should be formulated on the basis of these different factors. Through
these, the care agency will be able to improve their overall growth in an efficient manner.
Evaluation of changes
There are some of the changes that are take place by Ambulance Victoria such as to
enhance the culture and to improve the innovation in the services. Through this, they will be able
to fulfil the needs of their patients on time. When they will receive the innovative and quality
services then they will be able to create a strong base of the customers. The needs that are
examined by the care agency are like to adopt the technological advancements and they have to
follow all rules that are made by the government so that overall smooth functioning can be
ensured. Some of the opportunities are there for the health and social care centre. If they will
grab these opportunities then they can sustain their competitive advantage as compare to other
rival firm.
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When changes are evaluated than their overall performance can be improved. Along with
this, organisation can take feedback from their staff members after implementing the changes so
that their views can be identified (Daley, 2012). Through this, their different changes are
evaluated and select one which is more appropriate for organisation. So, overall impact of
different changes can be identified in more effective manner so that benefits can be achieved.
TASK 2
Intervention
Intervention is an action that is taken by the organisation in order to improve their
services. When the services of health and social care is get increased then they will be able to
improve their growth in an efficient manner. Here, Ambulance Victoria can take two
interventions such as corporate culture change and innovation intervention. On the basis of these,
the care agency will be able to fulfil the needs and demands of their customers in more effective
manner (Soparnot, 2011). These interventions are implemented at the workplace so that overall
objectives can be achieved. These are as follows:
Intervention 1: Corporate culture change
Organisational culture is the combination of different values, beliefs, attitude and culture.
Through this, it can be governed that how people can perform their operations or in what manner
they are going to perform their activities. In today's era, every enterprise follow or develop the
culture in which they set some of the boundaries and guidelines for their staff members. Through
this, they will be able to make their unique image in the market than any other competitors.
There are some characteristics of organisation culture and these are: Innovation: This is one of the factor which can enhance the performance of health and
social care as through this their overall brand image can be improved. Through this, they
will be able to create a strong base of consumers. Teamwork: When people are working in a team rather than individual then they will be
able to improve their growth at the marketplace (Nasim and Sushil, 2011). For this,
positive relationship should be there among all the people. Emphasis on people: When company is focusing on their customers than through this
they can create value for their service users. It is the responsibility of manager to identify
that how the needs of their customers can affect their decision making.
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 Emphasis on outcome: The health and social care enterprise have to focus on their result
that they are receiving from their own performance. In order to increase the overall sales,
the care agency can forecast their overall sales.
 Stability: The companies who are stable at the marketplace they can offer more valuable
services to their customers so that effective outcomes can be achieved.
Holistic diagnostic model
In this model, overall operations and activities of organizations are included so that their
overall performance can be improved (Lin, 2011). This model is more focused on the different
functional areas and their performance. Here, Force field analysis has been used by Ambulance
Victoria so that overall communication can be improved at the workplace and due to this
effective decisions can be made.
Force field analysis is a model that is used by health and social care agency in order to
make the decisions after analysing all the factors. Through this, reasons can be examine behind
the decisions that are taken by an individual. The overall factors can be examined in an efficient
manner so that valuable outcomes can be achieved. In this lewis's focus on two forces one
focusing on the factors which driving the change and another one focused on the factors which
restraining the change. It there are equilibrium in these forces then there is no changes are driven
in an effective manner. Internal forces are related to the profitability of the an enterprise,
competitiveness, ineffective communication and so on. On the other hand, there are some
external forces such as political interest, ethics, high competition, globalisation and so on.
Implementation
The overall corporate culture can be managed in more effective manner so that their
overall performance can be improved (Polasky and et. al., 2011). This implementation can be
performed on the basis of change management so that their overall activities can be managed in
more effective manner. After the implementation, post implemented behaviour of people can be
analysed in more effective manner by getting their feedback on particular change.
Intervention2: Innovation
Each and every organisation is performing their operations in the market and their
strategic position is based on the products or services. Ambulance Victoria have to focus on the
innovation factor so that they will be able to attract number of people. When patients get quality
services or treatment then their brand image can be improved in the market. There are some
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features or components of the innovation are like compatibility, relative advantage, observability,
compatibility (Manzo and et. al., 2012). On the basis of these, their overall performance can be
improved in more effective manner. Through the innovative services, the health and social care
can add value to their services and their overall performance can be enhanced.
Holistic diagnostic model
Here, Ambulance Victoria can use an appropriate holistic diagnostic model so that
innovation in the services can be improved in more effective manner. Products and service
building invention is used by the organisation. Leavitt's diamond model is used in this so that
their overall services can be improved in more effective manner. Through this, overall activities
of the organisation can be managed and that will lead towards the success and their goals can be
achieved.
Leavitt's model is based on four components such as task, people, structure and
technology. On the basis of these, they will be able to achieve their objectives or goals so that
their overall performance can be improved (Gattermeyer and Al-Ani, 2013). These four
components are as follows:
People: People are the one who are working in the organisation so that their overall
objectives can be achieved. So, the care agency have to focus on the skills, knowledge,
experience of their employees so that they will be able to offer quality services to their service
users. This factor have to be managed by the firm on the basis of other components so that
overall intervention can be performed.
Tasks: This is based on the objectives and goals that are established by the enterprise at
the workplace. This component is based on two factor such as how things are performed and in
what manner they accomplish (Hamraz, Caldwell and Clarkson, 2013). When task are formed
than the organisation have to look on the benefits that is achieved from the work.
Structure: This is a kind of structure that is followed by the organisation at their
workplace so that their overall performance can be increased. On the basis of structure, overall
operations or task can be performed in more effective manner. Through this, communication gap
can be reduced between different people who are working at the workplace. This is related to the
factors that how information is flow in different ways.
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Technology: It is related to the factors which adds more value to the tasks that how
overall performance can be improved in more effective manner. On the basis of technology, they
will be able to communicate with their different service users at different locations.
Implementation
When an organisation use Leavitt's diamond model then products and services can be
implemented in more effective manner. Through this, Ambulance Victoria will be able to gain
the attention of the customers.
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