Analysis of Amcor's Management Practices, Culture, and Ethics Report

This report provides a comprehensive analysis of Amcor's management practices within a global context, focusing on the company's approach to its international business environment. The report begins with an introduction to global management operations, discussing the significance of mergers and acquisitions, responsible packaging, and diversification strategies. It then delves into the constraints affecting Amcor's corporate culture, including limitations in value dissemination, insufficient cultural knowledge, and ethical considerations. Furthermore, the report examines Amcor's initiatives for addressing social responsibility and managerial ethics, highlighting customer-oriented practices, environmental conservation efforts, and continuous improvement strategies. The analysis covers aspects such as ethical codes of conduct, anti-corruption policies, and the importance of stakeholder feedback. The report concludes by summarizing the key findings and emphasizing the importance of corporate governance, diversity, and eco-friendly practices in Amcor's global operations.

Running head: MANAGEMENT
Management practices of Amcor Company
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Table of contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
1. Management in the global environment.............................................................................2
2. Constraints in improvement of the culture.........................................................................3
3. Initiatives for addressing the social responsibility and managerial ethics.........................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

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Introduction
Management is an important component in the managerial characteristics, which
needs to be properly dealt. The managers need to consider models and frameworks for
upgrading the techniques of executing the operations according to the requirements. For this,
analysis of the internal and external environment is conducted, which helps in detecting the
issues, which are to be altered for implementing the changes into the operations. Policies are
one of the ways in which the operations are standardized. Revision of the policies upgrades
the standards of the operations. Cultural differences are obvious in the workplace, which
indicates diversification in case of the employment. Initiatives, plans and schemes enhance
the individualism of the managers. Globalization is one of the parameters, which is included
in the plans for expanding the scope and arena of the business. Within this, the strategy of
foreign market penetration is suitable, which is applicable through the means of product
differentiation and diversification. This assignment attempts to shed light on the management
practices of Amcor Company, especially in the process of globalizing the business. Specific
focus of the assignment is on the aspects of cultural constraints and initiatives for addressing
the social responsibility and managerial ethics.
Discussion
1. Management in the global environment
Mergers and acquisitions expands the scope and arena of Amcor company business.
Mention can be made of the acquisition of Bernis, which has enhanced the economies of
scale, resource and capabilities along with the footprints. This acquisition has generated value
into the shareholder returns. Using responsible packaging and effective monitoring
techniques has assisted the company to generate stable revenue of more than 13.4 USD
billion (Prnewswire.com 2019). Aligning the business with the altering needs of the clients
and the customers adds uniqueness into the market position of the company. The major drive

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behind this is the scientific management practices, which is aimed at improvising on the
labour productivity.
Using eco-friendly packaging methods is effective in terms of achieving higher
competitive advantage over the competitors (Amcor.com 2019). Diversification strategy is
used for penetrating into the foreign markets. Specific mention can be made of the niche
marketing, which is practiced by the company through customization of the food and
beverage items. This type of marketing is assistance in terms of identifying the target
audience, which would increase the sales revenue and profit margin.
The supply chain network of the company is strong and flexible, which helps in
reaching to large number of clients and customers. Logistics operations are conducted
through the means of acquiring flexible transport facilities, which is an agent in terms of
transporting the raw materials to the factories and the finished products to the customers.
Social media marketing is also adopted, which is a means for increasing the trafficking of the
audience towards the brand image (Amcor.com 2019). The latest innovations of the products
is uploaded in the social networking sites, which addresses the specific queries of the
customers regarding the utility value. This process is a cornerstone for the Company for
generating value in the business operations.
2. Constraints in improvement of the culture
Culture is an integral paradigm, which reflects the practices adopted by the companies
to serve the customers. Corporate culture indicates ensuring the wellbeing of the clients and
the customers by increasing the triple bottom line approach. Within this, mention can be
made of ethical code of conduct, which the managers consider for assessing the extent to
which the operations align with the identified and the specified requirements. In case of the
Amcor Company, diversity also prevails in the inclusive practices, which are adopted for
involving the stakeholder and shareholders into the mainstream business activities.

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Discussions, sessions and forums are organized, which helps in improvising on the stability
in the professional relationships. This is through the means of establishing effective
communication with the clients and the customers.
Code of conduct and ethical policies govern the corporate governance of Amcor
Company. Within this, mention can be made of the Anti-bribery and Corruption policy,
which standardizes the organizational behaviour. Corporate governance guidelines are
followed by the staffs to avert the instances of conflicts, discriminations and harassments.
This is specifically applicable while dealing with the investors and shareholders.
Occupational Health and safety policies reflects the conscious approach towards ensuring the
wellbeing of the staffs (Amcor.com 2019). Management of the corporate culture is done
through the means of inspections, audits and policies, which are revised. Exercising the
power and authority helps in detecting the uncertainties and the ways in which it can be
avoided. In this context, social obligations is important in terms of enhancing the corporate
social responsibility.
Limitation of the values to the top management is also a constraint in terms of proper
exercising the authority. Insufficient knowledge about the culture is also a constraint in terms
of standardizing the shared values and behaviours. Failures of maintaining the cultural
elements is the responsibility of the managers, which needs to be dealt tactfully. Incapability
to maintain the quality of the ethical considerations is also a constraint, which degrades the
cultural parameter of Amcor Company (Youtube.com 2019). Conflicting perceptions
regarding the managerial roles and responsibilities is also a constraint in terms of preserving
the workplace culture of the Company. This conflicting perceptions puts the leadership
qualities of the managers at stake, until and unless, participative management style is
adopted.

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3. Initiatives for addressing the social responsibility and managerial
ethics
Social responsibility of the Amcor Company relates to ensuring the wellbeing of the
clients and the customers. This is through the means of generating customer oriented business
practices, which are effectively managed through the means of performance reviews and
audits. Increasing the triple bottom line approach is one of the parameters covered in the
plans for achieving higher customer satisfaction. Mention can be made of the responsible
packaging means, which includes conscious approach towards the maintenance of freshness
until the final product reaches to the clients and the customers. Feedbacks are collected from
the stakeholders for adding alterations in the operations.
Environment conservation is one of the main parameters of the business in Amcor
Company. Solid waste management techniques are used for averting the instances of
pollution. Environmental programs like tree plantation, seminars, TED talks are organized for
enhancing the awareness of the customers regarding the ways in which the biodiversity can
be preserved. One of the innovative actions is that of the involvement of the communities in
the mainstream activities, which expands the scope and arena of the cultural diversity.
Mention can be made of the achievements in the segments of Manufacturer of Plastic
Products, which accounts for 5% in case of environment and 7% for the labour practices.
Continuous improvement strategies are implemented for achieving sustainable development.
Performance management systems are used for reviewing the feasibility of the operations in
the current business scenarios. Feedbacks are collected through ratings, which helps the
company to map the effectiveness. Acquiring the supplier standards in the operations has
added drastic improvements in the productivity. For this, anti-corruption policies are
implemented. Meetings suffice the need for assessment the extent to which the practices align
with the standards and protocols of the ethical code of conduct.

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Negotiation means like settlement through discussion and forums are used by Amcor
Company for improvising on the stability in the relationship with the clients and customers.
These discussions act as a platform for the clients to voice out their opinions against the
practices. Liberal approach from the managers is the key towards attracting the customers and
gaining their trust, loyalty and dependence. The policies are revised time to time, which
enhances the standards of the workplace culture and management. Inspections and audits are
conducted by involving the external agents, which helps in detecting the areas in which
changes are needed for upgrading the standards of the organizational behaviour. Training are
also provided to the staffs regarding exposing the appropriate behaviours in right cases. Post
training tests are undertaken for assessing the capability of the staffs to make practical
application of the learnt skills into the execution of the assigned duties and responsibilities.
Behaviours are measured in terms of the ethical considerations, which helps in detecting the
need for additional training requirements.
Conclusion
Corporate governance of Amcor Company is strong and flexible. This is in terms of
anti-corruption policies and responsible packaging methods, which is one of the means for
catering to the specific needs, demands and requirements of the clients and the customers.
Diversity prevails in the services, which is monitored through the means of discussions,
sessions and forums. These sessions are an agent for gaining an insight into the specific
issues, which the customers are facing while availing the services. Eco-friendly packaging
means are adopted for catering to the health issues of the customers. This technique is a
means for achieving higher competitive advantage over the competitors. Fairness and
transparency prevails in the diversification of the products and services, enabling the
company to expand the scope and arena to the threshold of the foreign markets.

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References
Amcor.com 2019. About us. Available at: https://www.amcor.com/ [Accessed on 13th Dec
2019]
Amcor.com 2019. Amcor awarded a gold rating in Corporate Social Responsibility.
Available at: https://www.amcor.com/about/media-centre/news/b/amcor-awarded-a-gold-
rating-in-corporate-social-responsibility [Accessed on 14th Dec 2019]
Prnewswire.com 2019. Amcor Completes Acquisition of Bemis, Creating the Global Leader
in Consumer Packaging. Available at: https://www.prnewswire.com/news-releases/amcor-
completes-acquisition-of-bemis-creating-the-global-leader-in-consumer-packaging-
300865415.html [Accessed on 14th Dec 2019]
Youtube.com 2019. At Amcor, we are defined by our values. Available at:
https://www.youtube.com/watch?v=2JxhsZXX9Ec [Accessed on 14th Dec 2019]